Yan Huaying Talks About Pformation And Upgrading Of Textile And Garment Industry

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< p > in an event, I met the general manager of "a href=" http://www.91se91.com/pioneer/ "Yan Huaying" /a, who was talking about Jianye textile. When she was free, she would talk to our readers about the topic of industrial pformation and upgrading.

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< p > < strong > > pformation and upgrading, we should consider whether it is rational < /strong > < /p >.

< p > < strong > producing and making brand is quite different. < /strong > /p >

< p > China's textile and garment industry has developed very well, and has grown steadily over the past thirty years. But because of its excellent business, it has not paid enough attention to independent innovation. In the light of foreign trade order processing or copywriting, many enterprises do not know where the future road lies in the current industry plight.

From this point of view, the government, industry associations, enterprises and other aspects should be reconsidered.

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< p > facing the current economic situation, we must find our own position in the new global supply chain.

Every enterprise should understand where its advantages are and focus on its own advantages.

If we don't know the success and success of so many years, it is a very troublesome thing.

Only when we know what we are good at, can we understand whether we can continue to use it before we can understand where we should be in the global industrial chain in the new era.

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< p > our capability in manufacturing is the advantage of the past. It is mainly embodied in fine management, production efficiency, cost management and so on. The ability to make brand is more reflected in the ability to do channel, product integration, product packaging and operation.

These are two completely different concepts of competence.

For example, if you can't survive sewing today, you will think of going to make a brand. I don't think such a road will work; if you are making a small brand now and want to make a big brand, it's possible and successful.

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< p > < strong > > pformation and upgrading, we should consider whether it is advantageous (/strong > < /p >).

< p > < strong > textile and garment industry needs industrial cluster < /strong > /p >

< p > if you only need to manage the garment factories, it is possible to pfer the production base to the lower labor costs in the Midwest and even abroad.

In those days, the people of Hongkong could not manage to go to Dongguan in Hongkong. Today, you can't go to Dongguan, you can go to Vietnam, Kampuchea or the Middle West. Industrial pfer needs globalization and p regional thinking and vision. You can't just think about Dongguan. You have to think about getting out of Dongguan.

In the past, there was nothing for a migrant worker to walk from Guizhou to Guangdong, so you went from Guangdong to Guizhou today, which is exactly the same as that of Hongkong people who went to Dongguan.

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< p > the market situation of textile industry is better than that of garment industry.

Because clothing is a labor-intensive industry, the threshold for entry is relatively low, and the field of textile fabrics is more capital and technology intensive, and its dependence on labor is not as strong as that of clothing, but there are barriers to capital and technology.

Maybe the first step is to turn the clothes first, and the second step of the simpler cloth will follow.

It took twenty years for South Korea and Taiwan to pfer their cloth to the mainland.

Our neighboring countries and regions do not have such a large volume in the Chinese market, so the textile fabric industry is not so likely to turn outward.

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< p > textile and garment industry needs industrial cluster. It is useless to pfer only one manufacturer.

I once judged that with the high speed rail closing the distance between Guangzhou and the foreign market, Guangzhou's market may decline, because the two level wholesale market is closer to the local customers. As a result, because of the high-speed rail's opening, the traffic is more convenient, more businesses directly come to Guangzhou for one-stop shopping, Guangzhou's plate is bigger and bigger, and the two level wholesale market is depressed, this is the industry's agglomeration effect.

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< p > < strong > > pformation and upgrading, we should consider whether there is a section < /strong > < /p >.

< p > < strong > cross industry risk, it is best to do the extension of the industrial chain < /strong > < /p >

< p > there is a theory called "10000 hour law". Malcolm Gladwell, an American writer, has come to the conclusion that one person needs to practise for 10000 hours, 3 hours a day and 10 years, through years of research.

Only enough training is enough to become an expert in a field.

If you have been in this industry for more than ten or twenty years, why do you have to switch to other industries? Do you know other industries better? I don't think so.

So I am not very supportive of cross border business.

Of course, some enterprises have this condition, but it is best not to cross industry, but should do industrial chain extension in the industry that they are familiar with.

For example, garment factories have accumulated a certain amount of capital, and now they can take some of their funds to make brands and develop their own clothing brands.

In Hangzhou, Zhejiang, we also have some colleagues in the textile industry. After making a certain degree of cloth development, we have made great success in making clothing brands.

This is not a cross industry operation, but a result of the extension of the industrial chain.

However, if you are still a novice in the industry, if it is very difficult to do, there is really no way to make profits. You can consider turning to new opportunities as early as possible.

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< p > no matter whether you change or extend, you must first assess your ability.

I think any enterprise, big, medium or small, must objectively evaluate their strengths and competitive advantages.

Only by keeping this advantage and constantly strengthening it can we survive and get new development.

If you can't even defend your strengths and strengths, what kind of pformation and upgrading are you talking about?

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< p > the domestic market has been developing more rapidly for more than 30 years, and the pparency of information brought by the extraordinary development of the Internet has made consumers more rational. It is more difficult to attract them.

In the textile and garment industry, the smaller and more individualized business model may be more popular in the market, such as designer brand and custom clothes. Even enterprises will become smaller and smaller, while large scale enterprises will hardly survive.

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< p > < strong > > innovation has risks. Fast fashion has a paradox of difficulty. < /strong > < /p >

< p > everyone is talking about innovation. In fact, innovation can be distinguished from many angles, such as functional innovation, appearance innovation and technological innovation.

Innovation should not only pay a certain cost and cost, but also have a life cycle.

In the textile industry, the more new fabrics, the more it is impossible to guarantee its quality.

Because I am the first person to make such a cloth. No one has ever done it, and no one knows what kind of problems it will have. When I do not have any risk in researching the cloth, the market will not need it because it is out of date.

Under normal circumstances, the stage of product sales is at an upward stage, when the quality of products is at a perfect stage, and when there is no defect, it may be when it begins to sell unsalable, this is the product life cycle, and it is also a paradox of fashion innovation.

How to produce fast and good fabrics is a problem all over the world.

Now Japanese enterprises are not doing well in business, and they are going to sell in our market. I think Japanese fabrics should be very mature, but after buying a brand of their fabrics, a brand said that the conversion rate reached 5%, which is also very high.

The fabric enterprises all over the world, as long as they are making innovative fabrics, may have problems and risks.

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< p > Jianye textile is doing fast a href= "http://www.91se91.com/news/index_c.asp" > fashionable fabric < /a >. Every link is faster than others, so the efficiency of management is very important.

I want to first find this fashion trend, at least one year ahead of the market forecast, the response speed to the market is fast enough, the customer group to launch the market must be wide enough, so there must be a certain customer base. If there are quality problems, your ability to solve problems is strong enough.

Many people think that fast fashion fabrics have a very high profit, but in fact, based on the quick response management mode, the inventory problem has been caused, and the depreciation of inventory has also brought great losses.

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< p > < strong > > innovation is interlinked, not overnight. < /strong > /p >

< p > Fashion is an industrialized thing, involving all aspects of social life.

Why do we all like the clothes in France and Italy, and say that we do not have our own design? Because in Europe, designers have a good deal of treatment, drinking coffee every day and traveling everywhere. The works they design are comparable to those designers who work overtime in our offices in China, which are crowded with subway and sweat. To tell the truth, we need to improve the quality of our citizens and improve the living standard of our designers, so we can have our own high-level design.

I believe that in the next ten or twenty years, the whole situation will change. Chinese design will become stronger and stronger. Young designers will also emerge. This is directly related to the improvement of China's overall national strength and the improvement of the living standard of the younger generation.

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< p > the innovation of textile and clothing must start from the front end, from fiber to yarn, from fabric to sewing technology needs innovation.

It is no use innovating alone, no innovation in fabric, no innovation in fabric and no innovation in yarn.

Therefore, the innovation of textile and garment industry needs to start from the beginning of the industrial chain, and we must start with fiber innovation.

Although China's chemical fiber accounts for more than half of the world's output, most enterprises above designated size do conventional products.

In terms of fiber innovation, Korean enterprises are the most powerful. They produce many personalized products which are well received by the global market, and deserve our learning and reference.

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< p > innovation should also state our mentality. Our Cantonese mentality is more pragmatic and easier to handle. Many enterprises are stagnant because of this mentality.

I think the government should encourage and support those young, small and entrepreneurial enterprises. They have the desire and motivation for innovation. If they have the chance, they will be the future of the textile and garment industry in ten years.

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< p > < strong > > the survival way of Jianye Textile: innovation and focus < /strong > /p >

< p > Jian industry has gone through so many years. It has mainly done two things: one is innovation, the other is focusing on two.

Since its inception, Jianye textile has been committed to providing customers with the latest and fastest fashion fabrics. "New" is the core value of Jianye products.

Jianye has also been concentrating on what he is best at.

We focus on fast fashion fabrics. In ten years, we concentrate all our energy on doing this one day without distracting energy to make clothes and make brands.

If we concentrate forces to fight a place, we will be able to play a day, and the bullets will be scattered.

In fact, I didn't have any brilliant ideas, but I didn't do what I was not good at.

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The trend of global P is synchronous. Small and medium-sized enterprises should pay attention to these international research institutions and publishing organizations in the light of their own enterprise positioning and operation.

It is mainly France and Italy's dominant European trend, with color trend, texture trend, style trend and pattern trend.

Some of the most influential brands in the world will publish their fashion trends one year ahead of the show through the show. Like ZARA, these companies will interpret their products according to these releases. The stage we are in now is not very suitable for its own creation.

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< p > now there are relatively few people who really "a href=" http://www.91se91.com/news/index_h.asp "independent innovation" < /a >, and the domestic intellectual property protection is not enough, which has affected the initiative of enterprises in independent innovation.

A new model has been put out today, and it will be full of streets tomorrow. This situation is very rare in other countries.

Especially in the US, the legal consciousness of business operators is very strong, and the cost of plagiarism is too high.

For example, if this flower is yours, I can't touch it, because I have to pay a lot of money for a lawsuit.

The government subsidized the registration of intellectual property rights, designs and other related special fund support. I think it is a good thing.

However, the procedure of registration is complex, which is not feasible for the vast majority of small and medium-sized enterprises.

Of course, the power of the media is also very important. Enterprises can understand the industry through the clothing business newspaper, so as to find their brand new positioning.

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