Liu Shuang Talks About The Survival Of Independent B2C

It seems that the electricity supplier winter theory is only from the previous two years, the electricity market is overheated, and today the situation is normal fever.

"The market should be weak and strong.

Two years ago, in the market competition, everyone was burning VC money scale, no one really hurt.

Liu Shuang pointed out that the intervention of VC did help the rapid growth of e-commerce in China, but also added some side effects, which made the electricity supplier company too optimistic and mistaken for abundant capital to make trial and error.

"At that time, VC seemed to be different from buying vegetables in the market.

And now the demand for food is still there, but it is more selective.

Liu Shuang analysis, the future electricity supplier development is not a single scale competition, but the standard is more detailed.

This is also more prudent for investors to choose investment targets.

"Before picking a big one, we must see clearly the selling phrase now."

It is understood that since the second half of last year, the domestic electricity market financing situation has entered a low tide. Only a limited number of independent B2C websites have received limited financing.

On the contrary, the IPO platform such as fan, handshake net and other electronic business platform has been repeatedly delayed. The situation of the collapse of independent B2C website has also appeared.

Domestic business circles are constantly spreading the pessimism that "winter is coming".

"I think there will be financing cases next year, but it will be more reasonable and objective, and the number will definitely be less than this year."

Liu Shuang believes that in the case of tight capital, independence.

We should control the cost and capital flow and improve efficiency in many aspects such as marketing, operation and management, rather than just extravagance. It is not impossible to pass the cold winter.

Prior to this, CEO, Bi Sheng, said it would cut 80% of its advertising budget in the cold winter.

In this regard, Liu Shuang said that the early financing costs are too high, it will be difficult to suppress the price up, and in the process of promoting the electricity supplier, while continuing to increase the internal drive while meeting the investors' requirements, it is inevitable to lose control of flow and manpower cost control.

"Retail itself is a matter of controlling costs and improving efficiency. What is called winter is mainly traffic costs, labor costs and financing costs.

Reducing the cost of advertising and controlling traffic is a necessary stage and necessary means.

As a kind of retailing, online retailing should go back to its origin. "

It is reported that

B2C website NOP was launched in July 2011 and was created by Liu Shuang, assistant director of Jingdong mall.

Its products are mainly NOP brand men's clothing, covering three categories: top, bottom and accessories.

Liu Shuang, the founder, expressed the hope that he could make a good job of website and service, and then promote it.