Service Has Gradually Become The Core Competitiveness Of Garment Enterprises.

With the progress of science and technology, product technology is becoming more and more complex, and consumers are more and more dependent on enterprises. When they buy products, they not only buy products themselves, but also want to get reliable and thoughtful service after buying products.

"Star service", "five star experience", "true love service", "family service", "nanny service", "personal service"... Many enterprises have launched a "service" brand in order to make a sudden rise in fierce competition.

True service or false service, the importance of service is getting the attention of enterprises. In fact, in other words, service is a product. It is a product that contains higher value and practicality. To a certain extent, it is more important than the visible product.

A survey found that 70% of consumers changed their brand because of service. How to make consumers understand their product's service characteristics and feel satisfied, make it unique in the market with distinctive personality style, and become an important force for future clothing enterprises.

Busen has been committed to providing "one-stop image consultant service" to customers. Busen has been implementing the "comfortable dress consultant" and "comfortable shopping service" very early, and has conducted a unified and standardized system training for all sales outlets, shopping guides and shopkeepers, so that they can understand the knowledge of products and clothing collocation, so that the company can gradually adjust all the stores in the country, so that consumers can enjoy the meticulous service and professional shopping guidance.

White-collar workers also focus on the details of the target group in the sixth generation lifestyle shop, introduce the concept of "clothes bar", add water bar and rest area in the shop, and provide news and fashion information. When customers take up drinks, calm down and enjoy the white-collar atmosphere, they also have a deeper understanding of the brand connotation of white-collar workers. In addition, the white-collar companies also plan to introduce more high-tech elements into the store, so that the shopping environment will be more suitable for the lifestyle and work scenarios of the target consumer group, the top management professional women, giving customers more emotional resonance while endowing the art of the terminal. Many customers regard white collar shopping as a kind of enjoyment. They even regard their friends as a social interaction or public relations.

　　 Seven wolves One of the important measures of "intensive farming and retail" is upgrading the terminal image. To this end, seven wolves comprehensively promote the upgrading of all two terminal stores. In the new generation of store design, seven wolves have put together a variety of elements, on the one hand, to satisfy the modern men's overall needs for lifestyle and spirit. On the other hand, they are designed to show the brand concept of "wolf is not only one side".

The unique plait is a pioneering youth aesthetic dressing mirror experience system, which not only shows the styles, colors and styles of clothing, but also shows different aesthetic styles of the same clothes, presenting various styles. The fitting mirror is equipped with the experience system to instantly improve the aesthetic collocation ability of the terminal shopping guide. The fitting mirror system has not only the function of product matching, but also the function of interactive marketing with models and VIP, and designs a single season garment in the name of artists, and invites models to take photos with VIP, and is reflected in the magic mirror fitting system and single braid magazines.

In fact, today's service is no longer limited to what customers want to buy or has bought brand enterprises, but the brand enterprises serve him, but requires brand enterprises to establish a friendly relationship with their customers.

Before customers buy your stuff, brand enterprises can use these "relationships" to promote customers to believe in the products of brand enterprises and the brand of enterprises. Customers who buy products can also maintain a more reliable relationship with the brand through brand relationship.

When brands succeed in establishing these relationships with consumers, consumers will be satisfied with brand products and related services, which will generate two purchase desires, and very much hope to become the old customers of the brand. Besides, they can bring new customers to the brand. According to the survey data, customers' potential customers are more favorable than new customers, and their chances of success are 15 times that of new customers.

However, it is not difficult for enterprises to put forward and marketing a concept of service. It is difficult to carry out and successfully capture the hearts of consumers in practice.

Under the new market background, concept background and technical background, "customer centered" is not only a concept and slogan, but a measurable and operable management process. As an enterprise manager, who can understand the needs of customers, who can have a deeper understanding of services, analyze the trend and grasp the trend, so that services can be regarded as an important part of marketing, and who can do the service well, meticulous and thorough.

Listening to consumers' opinions is one of the ways to improve their quality and impress them. For this reason, apart from integrating points and membership management, the company can also record the chat points between customers and customers, from customer life, work situation, product evaluation, to product color, fabric, tailoring, and even details of buttons.

And Kevin's Kelly, the high-end custom brand, runs the store in high-end communities, and emphasizes providing customers with a full range of one to one service. Here, consumers can enjoy all-weather free washing and nursing services. In addition, Yiwen also introduces a new shop image -- advanced private clubs, from clothing fabrics to suits, shirts, windbreaker, T-shirts and other clothing products, and then to shoes, bags, neckties and other accessories products. Here, guests can also choose their own fabrics, colors and styles for customized services.

"Online direct selling Clothing brand The ultimate goal is to sell clothes. Therefore, we should attach importance to product quality and provide the most perfect after-sales service for products. El PELON official said that El would not use the "fan mode" bombardment of advertising input, but more funds for product design and service links.

The person in charge of the company said that in the case of severe duplication of clothing B2C mode and increasingly fierce competition, El perlon will play the "service card" and strive to become the most honest online clothing shopping mall in China. On the after sale service, El peron will highlight the characteristics of "convenience people" - free shipping, unconditional return and so on, relieving users' concerns about the quality of shopping, and greatly facilitated user shopping.

As we all know, consumers are still worried about buying clothes online, because consumers care not only about the quality and price of their products, but also whether the clothes fit well, whether they can wear them out and whether they can achieve their expected wear effect. In order to dispel such worries and provide personalized services to consumers, El pealen will also launch the online 3D fitting room in the later stage, so that consumers can buy them safely.

In recent years, there has been a case of "virtual solution to help consumers try on". By using the 3D human body scanning data, the size of customers can be found in a few seconds. Then, customers can try jeans on their virtual body. This service provides customers with accurate pictures, greatly reduces the time of customers looking for perfect jeans, and effectively solves the real trouble through virtual network, so that the sales of jeans in stores increase by 19%.

It is learned that the technology can also be customized to the virtual space, according to the INTAILOR solution, in the designated store to provide exclusive custom jeans. After the body scan, the measured data can be automatically converted into the "template" of customized jeans. Customers can make requests to make jeans with various luxury denim fabrics and provide personalized design, such as printing names on jeans.

In today's competition of brand homogenization, service consciousness is becoming more and more important in the operation of some shopping malls. Many shopping malls have attracted a lot of attention by a large discount sale, while Cui Wei has taken another way, and the main "family style" service has stood out in the market competition. Cui Wei not only creates a comfortable and safe shopping environment for customers, but also works hard on the details of services, and strengthens the training of salesperson sales, service awareness and clothing collocation skills and skills, so as to ensure customers have a pleasant consumption experience in Cui Wei shopping.

"Meticulous service is by no means empty slogan, it is a practical action that lies in the details." Economic research expert of China's famous fashion industry Karol Lee He said that the establishment of an excellent customer service system should attract and serve customers better through excellent service, and meet the needs of customers with high efficiency and good quality, so that customers can enjoy more cordial and caring services.