Efficiency: Responding To The Test Of The Market

The rapid development of China's economy has also led to the development of fast consumption in the Chinese market.

Especially the 20-30 year old young people who are very sensitive to style, color, price, personalization and fashion.

At the same time, China's current young population has a large population base, once training its loyalty to the brand, it will also be beneficial to the future development of garment enterprises.

In this regard, clothing companies continue to work hard on products to cater to the current trend of consumption of young people.

But in China

Chinese clothing brands are not dominant.

According to a research report on consumer acceptance of fast fashion brands, H&M, ZARA, UNIQLO and MANGO are the top ones. China's fast fashion brand is in an awkward situation.

The reason is that more than half of consumers believe that the design of local brands can not keep up with the trend, and the style update speed is slow. At the same time, the price advantage is no longer obvious compared with foreign brands.

The root cause of the gap between China and foreign countries lies in speed.

It is reported that

From design to sales, the cycle can be controlled within 15 days or even completed on the same day. It is also the only fashion company in the world that can distribute garments produced in 15 days to more than 850 stores worldwide.

Compared with this, the traditional garment production cycle takes 60 days.

To achieve such a fast reaction speed, ZARA relies on a strong supply chain integration capability.

It is reported that every store manager of ZARA's more than 2700 stores in the world has a PDA which is directly linked to the headquarters. Its function is to feedback information timely and place orders.

The powerful information system controls the production and distribution of various countries, greatly reducing the response time of the supply chain, so that a small number of ZARA products can be delivered to the terminal in a very short time, and some styles can even be shortened to 7 days or design, production and delivery on the same day.

The high profit brought by this high speed also makes the ZARA mode become the object that many domestic garment enterprises are trying to emulate. Chinese enterprises are practicing hard work in the turnover process, and actively open up the production chain of various links of garment production, build information system, and speed up the reaction speed of the terminal from the aspects of procurement, production, logistics and retailing.

Even so, there is still a certain gap between the domestic fast moving brands and the ZARA in terms of turnover speed. Instead, they are catching up with each other in absolute terms.

Facing the difficulty of speed, where should clothing enterprises go?

Now, more and more enterprises are beginning to realize the importance of science and technology.

From the purchase of advanced equipment to the construction of information platform, increasing investment in science and technology has become an important means for enterprises to reduce production costs, shorten the reaction cycle and enhance the terminal control capability.

The application of mechatronics equipment has become the mainstream in the production sewing process of enterprises.

"General sewing machine, 3000 turns per minute, even high-grade, mechatronics products can reach 5000-8000.

The new lock buttonhole machine saves two workers than purely mechanized equipment. "

Three Luo Xiaochun, general manager of Di trade, told reporters that the input of mechatronics equipment is very helpful for enterprises to increase production efficiency and reduce labor cost.

According to the statistics of the usage of an automatic bag opening machine in the garment processing plant, the following data are compared: in the process of making the jacket pocket, 8 people are required according to the original traditional process. After using the automatic bag machine, only 1 workers can be saved, and 7 workers are saved.

In addition to electromechanical integration equipment, the use of suspension systems has also become an important means for enterprises to increase their capacity in recent years.

"Since we got on the hanging line of Ito, the pmission efficiency has increased by about half, which has also greatly improved the efficiency of the whole production process."

Gu Yanchun, director of the red bean Western-style clothing factory, told reporters that the use of hanging system will help improve the lean production of enterprises.

By combining the specific conditions of the enterprise production process, the pmission speed of the hanging system in every link of production is set up, which is not only conducive to the overall improvement of the production efficiency of all links, but also helps enterprises to better control the production process links, and has a definite purpose in formulating annual plans and arranging production tasks.

In addition to increasing investment in hardware equipment, upgrading the level of enterprise informatization, and promoting the upgrading of enterprise software strength, it has also become an important trend in the development of the industry.

According to an information research report made by the strategy of clothing industry, the popularity of the information system of garment enterprises has been greatly improved, especially POS, customer relationship management (CRM), company resource planning (ERP), and CAD/CAM enterprises are over 50%.

In terms of the development trend of information technology, 42% of the surveyed customers have implemented the supply chain (SCM) system, and the supply chain (SCM) system is the information support platform for clothing rapid reaction system. It is the next information hotspot. At the same time, digital color and flexible production equipment have begun to be applied in garment enterprises.

But at present, the input of industry informatization is still insufficient, and the development and construction of domestic information software system is not mature enough.

According to statistics, in the process of application of information products, only 17% of enterprises have been selected for full development. Most enterprises do not fully integrate the specific characteristics of their production processes in the process of building information platform, and have not yet formed a strong supply chain integration system, which requires clothing enterprises to intensify the integration and development of information platform.

"Information platform construction of China's garment enterprises started late, weak foundation and many concerns.

Although mainstream clothing enterprises have begun to gradually increase the application of ERP, OA system, distribution system, retail system and even business intelligence BI system in production management, but in the construction of informatization sub system, they often do different things, and lack of interactive interaction and integration among information platforms, resulting in the effect of information construction is not very ideal.

AMT Consulting Senior Consultant Ge Xing commented on the current situation of information technology in China's apparel industry.

Actually, this is also China.

The gap between the construction of enterprise information platform and ZARA.

According to the strategy of IT, the proportion of choosing software is about 33%, and the total development is about 17%, and the mixed strategy is about 33%.

The low proportion of fully developed information products has made it difficult for Chinese enterprises to "land".

In fact, clothing enterprises do not buy the more advanced equipment in the process of information construction.

The important thing is the application of information system in enterprise production, and the effective integration and development of software system should be combined with the production characteristics of the enterprise itself.

Avoid informationization for informatization. If the whole information platform lacks effective integration and unification, it will often lead to the construction of information technology.

In view of this, there are experts in industry information that enterprises should start with internal demand and build information platform according to their own conditions rather than simply introducing advanced information technology in the market.

Standardization of company business process is the premise of informatization construction. Meanwhile, informatization construction also needs effective standardization.

When building information platforms such as ERP, OA and BI, enterprises must increase the associated development of platforms, ensure the effective integration and sharing of data among different systems, so as to ensure the efficient operation of enterprise information platform, lay a solid foundation for the efficiency and competitiveness of enterprises, and truly realize the "landing" of informatization.

As an important part of the "12th Five-Year plan" of the textile and garment industry, promoting the integration of the two technologies and improving the contribution rate of science and technology has become an important task for the development of the industry. These are all essential to improve the efficiency of the industry.

Efficiency determines competitiveness, or is the decisive factor for enterprises to maintain steady growth.

In recent years, the apparel industry has been increasing investment in science and technology from the application of advanced equipment and the construction of information platform.

But it is the key to win the "efficiency war" for China's garment industry to ensure that the value of technology input is worth the value and the path of efficiency improvement is found.