Talents: The Core Of Strategy Lies In The Concept.

In the era of shortage economy, the peasant entrepreneurs who "wash their feet on the fields" can set up several sewing machines to make factories, and people will rush to buy clothes.

Wu Zhize, chairman of the news bird group, said, "when a twelve strong wind blows, the pigs will go to heaven."

And Zheng Yonggang, chairman of Shanshan, said, "at that time, some of our department managers were no longer able to survive. Many people had to trust the relationship to get our suits. Not only did they get the money in advance, they also had to queue up to get the goods."

When making money is very easy, no one feels that talent is lacking because there is no need for talent at that time.

When people solve the basic needs of thermal insulation, the demand for clothing is gradually improving, and the goods on the market are becoming more and more abundant, and the choice is also expanded.

At this time, bosses find that the days when clothes are bought and bought are gone forever. People began to pursue quality, and the "one button" clothing that had to go home to go home was no longer available.

When the quality of the product is up, people find out why other people's clothes are better than their own.

Product quality is no problem, design and development has become the soul of products and brands.

"The design and development of China's clothing industry still stays in the stage of plagiarism and imitation. Well done enterprises are just beginning to have a little bit of their own style. " Wang Jianjun, general manager of Busen apparel Limited by Share Ltd, said: "the market has changed so fast that the environment has made everyone impetuous. It is hard for us to concentrate on the changes in the whole garment industry. It is even harder to let the brand sink. No one wants to spend too much time polishing the value chain."

Xia Hua, chairman of Yiwen clothing, believes that the original subversive design of the Chinese clothing industry is too few and the design is "micro innovation".

Obviously, minimally invasive new technology can not really affect the world fashion industry, nor can we change our position in the value chain design side.

In the final analysis, it's human's problem.

Xia Hua believes that "our designers lack stamina, can not sink their hearts to do things, and lack the basic skills to integrate their ancestors' culture into their own thoughts and integrate them into experience. What's more, they don't have the life experience of high-end customers, just like those who haven't played golf balls to design costumes for golfing people."

Life experience without high-end customers is not a designer's problem, but because his boss has not paid enough money for him to experience.

The designer of the silk scarf of Hermes can travel for three years and pay his wages. No one is pressing him to go back to work, as long as he can finally hand in his works.

　　 Youngor Li Rugang, the fashion director, once said, "if your employees can only wear hundreds of hundred yuan clothes, and he does every day a suit of ten thousand yuan, he can't make good quality."

Talent is not falling from the sky, need and respect, talent will naturally appear.

Fortunately, many people of insight in China's clothing industry have not only recognized the importance of talents, but also stepped out of the road of talent in China's apparel industry.

As the head of Semir's children's wear brand Barbara, Xu Bo's experience is very typical.

After graduating from college, Xu Bo chose to come to Wenzhou, a relatively developed industry. In order to find a suitable job, he traveled for two months in various recruitment fairs.

As for Semir, Xu Bo said, "that's also a coincidence. At that time, I went to another company for a job, but I went into Semir in a wrong way." Semir's advanced business model, chairman Qiu Guang he's business philosophy, as well as team, culture and so on, shocked young Xu Bo. "So far, I am still very grateful to Semir for giving me a lot of space and platform for me to learn and grow.

In January 2002, Qiu Guang, chairman of Semir group, gave Xu Bo an excellent team to run "balbala" children's clothing. At that time, the scale of children's clothing enterprises in Wenzhou was generally small, and the children's clothing was basically sold in the professional market or in the form of counters in the shopping malls.

But Barbara did not go the old way. Xu Bo borrowed Semir's development experience and introduced the virtual operation into Barbara. The company focuses on design, R & D, marketing, brand building, and production is commissioned. And the introduction of franchise chain, the results of the first year, opened more than 50 chain stores, the results are remarkable.

Over the past few years, Barbara, a Xu Bo based coach, has successfully expanded the three largest domestic companies. Children's wear Consumer market: Beijing, Shanghai and Wuhan, and led the development of the surrounding market, wrote their own sales myth. In 2005, balbala children's clothing industry sales output value exceeded 300 million yuan. The products are mainly clothing, and now they extend to children's shoes, children's bags, glasses, watches, toys, jewelry and so on. The rich product line meets the fashionable needs of children's life and clothing.

Whether in grass-roots work or in charge, Xu Bo believes that young people should be an attitude of "better to be talented than to be talented and not to be able to meet others." First of all, we must have a pragmatic mentality, that is, gold will always shine. Secondly, accumulation is very important. The root is deep and the leaves are luxuriant. Without a small foundation, there is no achievement. In addition, we must set goals and directions for ourselves. After all, if a ship has no direction, then no matter where it goes, it will not be the right wind.

On the road to successful entrepreneurship, there is no calm. People want to succeed. They must first start from the foundation. Only by laying the foundation well, will the future entrepreneurial path go longer.

President Le Lang Wang Liang Xing There is a wide spread of humility, tolerance, sharing and patience. Anyone who has met Wang Liangxing knows a situation: he shook hands with the guests, always with his hands on them, holding them forcefully and with a very humble attitude.

In April 2010, the new chief operating officer, Luan Xizhong, the former vice-president of Gome, became an important figure. In the years of his changing career identity, Wang Liangxing always appears around him. "Whenever Wang arrives in Beijing, we almost meet." Luan Xizhong saw a near crazy career outlook in Wang Liangxing, "he really can take the clothing industry as a life to run."

Luan Xizhong was very impressed with one thing: once, a few people went to Wang Liangxing's house to see a pair of trousers that he had "cleaned" from the field, but they could not find them everywhere after they got home, and finally they found their trousers from the washing machine. Wang Liangxing immediately put the wet trousers on him to show you all at once. It is this touching that Luan Xi Zhong joins Li.

Among the many executives in the company, Hu is the most legendary. Wang Liangxing spent about 8 years digging him. In April 1998, Li Lang was in a difficult transition period. Wang's three brothers had invited Hu Chengchu for many years. Hu Chengchu was in danger when he was in danger, but he quickly helped his Wang brothers out of the temporary difficulties with their unique advantages in brand promotion and public affairs handling. Recall that in the more than 10 years of the year, Hu Chengchu believed that Wang's brothers' authority and trust were the basis for his courage to go all out.

Speaking of talents, Wu Jianmin, President of Shu Lang, said: "when other enterprises are downsizing and downsizing, he not only layoffs, but also recruits new employees in a big way, especially boldly recruiting college students. A group of college students recruited in 2008 and 2009 have been gradually mature after one or two years of training and training. Many young people have come to the leading positions. Shu Lang has formed a brand new women's clothing innovation group with the gradual growth of intellectuals, the increasing number of young college students and the increasing number of innovative talents. This is a crucial factor in our success. "

Talent can not be "used for training now". "Planting trees tomorrow is going to cool down" is not acceptable.

There must be enough trust between the boss and the staff. The boss is not always worried that the "flying duck is flying"; if it really flies, it is because your pool is too small to tolerate.

Employees can not overlook themselves and always feel undervalued. Everyone's starting point is almost the same, and the effort will be different, and the destination will be very different.