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"Go Out" "Please Come In" Haining Strategy Will Cover 400 Million Consumers.
< p > "I believe that within three years, with the completion of our projects in Beijing, Tianjin and Harbin, the 300 kilometer direct radiation circle of the Haining market will cover 400 million people, covering the main areas of China's fur a target=" _blank "href=" http://www.91se91.com/ "> clothing /a consumption area, and the sales increments brought by enterprises will increase significantly based on the siphon effect and direct selling advantage of the market.
< p > - Haining China < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > City chairman has the law < /p >.
< p > < strong > "going out" nationwide layout chain network < /strong > < /p >
For more than a year, Haining's leather industry total economic volume, leather < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > output, tanning leather production, leather sofa production, leather goods export delivery value ranked first in the country. Haining is China's largest production and marketing base for fur, fur, luggage and related leather products. The proportion of leather products production and marketing exceeds 1/3 of the country's total, of which leather clothing is the most famous and produces about 30000000 leather garments annually. By the end of 2012, the leather industry of Haining had 5 "ten real leather garment kings" evaluated by the China Leather Industry Association, and was selected as the first batch of Zhejiang regional brand experiments, becoming the most concentrated brand in the leather industry. < /p >
< p > > through the implementation of the "going global" strategy, four Haining Leather City chain markets in Shuyang, Liaoning, Liaoning, Henan Xinxiang and Sichuan Chengdu have been opened and their business momentum is booming. Beijing, Harbin, Wuhan and other sub market projects have also started. The output of the leather city brand has led to a substantial increase in the company's revenue. More importantly, many Haining leather brands also follow the footsteps of leather city, forming a good momentum of Haining leather industry booming in the whole country. < /p >
< p > for chain, chairman of Haining leather city of China has a deep view. He mentioned a phenomenon. Due to the existence of specialized markets such as China Leather City in Haining, the fur shops and shopping malls in the surrounding cities do not work well. The industry has further recognized that the best marketing channel for fur is the professional market. < /p >
< p > Ren believes that the siphon effect of the professional market is incomparable with other channels. The specialized market, especially the specialized market of the origin type, brings together a large number of fur production enterprises. The richness of the commodity style and brand is not contended by other channels. The room for selection is very large, and the price is in the depression of various channels due to the direct selling of factories, the wholesale and retail business, the low operating cost of the market, and so the attraction to consumers is very large. < /p >
< p > consumers are becoming more rational now. Fur price is worth a few thousand yuan, which is very attractive to civilian consumption of luxury goods. On the other hand, because the specialized market is the gathering place of the manufacturers, it is also a patronage of wholesale merchants. This is not possible for exclusive stores or shopping malls. < /p >
< p > chain professional market can bring geometric progression to enterprises. According to Haining's experience, a successful large professional market can cover 300 kilometer radius of consumption. For example, the market of Tong Er Bao, Haining, has achieved initial prosperity since its opening, which is better than the first year of Haining market headquarters construction. Through the construction of Tong Er Bao market, the wholesale volume of Haining's local market has increased by 1/3. < /p >
< p > "I believe that within three years, with the completion of our projects in Beijing, Tianjin and Harbin, the 300 kilometer direct radiation circle of the Haining market will cover 400 million people, covering the main areas of fur and clothing consumption. Relying on the siphon effect and direct selling advantage of the market, the sales increments will increase significantly," he said. < /p >
< p > strong > "please come in" to attract tourists shopping crowd < /strong > < /p >.
< p > Haining China Leather City is the leading market of leather industry in China. After years of construction, the headquarters market in Haining now has a total construction area of nearly one million square meters, with more than 3500 households operating. It combines the top leather, fur, luggage, and a target= "_blank" href= "http://www.91se91.com/" shoes at home and abroad. < /p >
< p > according to the official website data of Haining, the market of leather city Haining headquarters in 2012 reached 5 million 882 thousand and 600 passengers, an increase of 15.12% over the same period. Among them, there were 19 thousand buses and about 900000 cars. Under the current economic background, Haining leather city has been growing against the trend, creating a new record of Haining. < /p >
< p > from Haining China Leather City Tourism reception center, it has learned that since entering the winter consumption season, the daily average traffic volume of Haining leather city from Monday to Friday has reached more than 80 buses, more than 3000 cars and 3 passenger trips. On weekends, there are more than 260 buses, more than 7000 cars, and nearly 70 thousand passenger trips, which has increased considerably compared with the same period in previous years. < /p >
< p > > the normal business hours of the leather city are from 8:30 a.m. to 5 p.m. every day, but with the arrival of the peak season of winter consumption, there are more and more foreign vehicles coming in at 8 o'clock every morning. The closing time of the market is usually extended to 6 at night, and the rest days even extend to 7 o'clock. Wang Haoruo, director of Haining leather city tourism reception center, said: "among these consumers who purchase leather goods and leather goods in Haining, Shanghai people and Hangzhou people account for a large proportion. Haining leather clothing can attract consumers from the fashion metropolis, not just the price. < /p >
< p > as early as February 2007, the leather city of Haining was approved to become a national AAAA level tourist attraction. It became a tourist attraction with the familiar scenic spots such as West Lake, Mount Huangshan, the Great Wall and Terracotta Army. It can be said that when people's tourist destinations are no longer confined to famous mountains and rivers, and more cultural landscapes with rich cultural backgrounds are beginning to enter into the aesthetic vision of people, the market of cars and Malone merchants gathered in the original impression can also be spanformed into tourist attractions, which needs to refresh the public's concept of tourism. < /p >
< p > it is understood that Haining China Leather City is actively participating in a series of marketing activities organized by Haining Tourism Bureau, which has expanded the visibility and influence of Haining Leather City in a wider and wider range. Through the theme tourism marketing of "ten cities and hundred days" organized by Haining Tourism Bureau, citizens of Yancheng, Shanxi, Linfen, Shandong Qingdao, Henan Shangqiu, Anhui Anhui and other places in Jiangsu have further understood the leather city. At the same time, with the help of Nanjing tourism fair, Xi'an international tourism fair, Yiwu tourism commodities fair and other platforms, Haining's leather city's popularity and reputation have been further promoted. Especially in the second half of last year, Haining Leather City opened a tourist line in Shandong, Jiangxi, Anhui and other places, and drew the relationship between leather city and local consumers. < /p >
< p > "the more prosperous people are, the more leisure they are, and the consumption of urban consumption in the Yangtze River Delta is shifting to the suburbs." The idea of building a leisure tourism resort in the Yangtze River Delta with the idea of big business is the further plan of any way: "invest 3~5 billion yuan a year, and use 3~5 years to build high-grade hotels, catering streets, commercial and residential buildings, commercial blocks and so on within the two square kilometers of the leather city. In the 400 thousand square meter market, we should attract tourists from the Yangtze River Delta to Haining to buy leisure products, watch leisure landscapes and eat snacks. < /p >
< p > professional market is no longer synonymous with low-end consumption. The popularity of cars makes leisure shopping a fashion of life. Driving out of family or friends is not just shopping, but also a kind of leisure, a modern life. Within 300 kilometres, as long as there is a highway, go out for a walk, bask in the sun, relax mood, buy fur, return home can cook their own cooking. < /p >
< p > the market of China Leather City in Haining is totally market oriented, and the facilities are also very humane. The good professional market has the ability to replace the shopping malls and serve the high-end consumption needs of people. The market environment in Haining is not inferior to that in shopping malls. The POS system, leisure tea bar, five star hotel, special dining and entertainment facilities are not inferior to those in the shopping mall. Haining's external environment is located in small and medium-sized cities, with wider space, small bridges, pavilions, European lawn, valuable ancient trees and other supporting facilities. Haining leather city can become a national AAAA scenic spot, and its shopping environment has the ability to undertake high-end consumption. The concept of the consumer market for professional market has also been gradually changed. < /p >
"P" is the way to continuously upgrade the software environment and hardware facilities, and the fame of leather city is getting louder and louder, and tourists from all over the country flock to it. Last year's new year's holiday, leather city welcomes 105 thousand people, and the National Day holiday receives 451 thousand and 800 tourists, an increase of 52.6% over the previous year. Among them, more than 100 thousand tourists were received on a single day in October 3rd, creating a record of more than 100 thousand visitors per day. < /p >
< p > - Haining China < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > City chairman has the law < /p >.
< p > < strong > "going out" nationwide layout chain network < /strong > < /p >
For more than a year, Haining's leather industry total economic volume, leather < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > output, tanning leather production, leather sofa production, leather goods export delivery value ranked first in the country. Haining is China's largest production and marketing base for fur, fur, luggage and related leather products. The proportion of leather products production and marketing exceeds 1/3 of the country's total, of which leather clothing is the most famous and produces about 30000000 leather garments annually. By the end of 2012, the leather industry of Haining had 5 "ten real leather garment kings" evaluated by the China Leather Industry Association, and was selected as the first batch of Zhejiang regional brand experiments, becoming the most concentrated brand in the leather industry. < /p >
< p > > through the implementation of the "going global" strategy, four Haining Leather City chain markets in Shuyang, Liaoning, Liaoning, Henan Xinxiang and Sichuan Chengdu have been opened and their business momentum is booming. Beijing, Harbin, Wuhan and other sub market projects have also started. The output of the leather city brand has led to a substantial increase in the company's revenue. More importantly, many Haining leather brands also follow the footsteps of leather city, forming a good momentum of Haining leather industry booming in the whole country. < /p >
< p > for chain, chairman of Haining leather city of China has a deep view. He mentioned a phenomenon. Due to the existence of specialized markets such as China Leather City in Haining, the fur shops and shopping malls in the surrounding cities do not work well. The industry has further recognized that the best marketing channel for fur is the professional market. < /p >
< p > Ren believes that the siphon effect of the professional market is incomparable with other channels. The specialized market, especially the specialized market of the origin type, brings together a large number of fur production enterprises. The richness of the commodity style and brand is not contended by other channels. The room for selection is very large, and the price is in the depression of various channels due to the direct selling of factories, the wholesale and retail business, the low operating cost of the market, and so the attraction to consumers is very large. < /p >
< p > consumers are becoming more rational now. Fur price is worth a few thousand yuan, which is very attractive to civilian consumption of luxury goods. On the other hand, because the specialized market is the gathering place of the manufacturers, it is also a patronage of wholesale merchants. This is not possible for exclusive stores or shopping malls. < /p >
< p > chain professional market can bring geometric progression to enterprises. According to Haining's experience, a successful large professional market can cover 300 kilometer radius of consumption. For example, the market of Tong Er Bao, Haining, has achieved initial prosperity since its opening, which is better than the first year of Haining market headquarters construction. Through the construction of Tong Er Bao market, the wholesale volume of Haining's local market has increased by 1/3. < /p >
< p > "I believe that within three years, with the completion of our projects in Beijing, Tianjin and Harbin, the 300 kilometer direct radiation circle of the Haining market will cover 400 million people, covering the main areas of fur and clothing consumption. Relying on the siphon effect and direct selling advantage of the market, the sales increments will increase significantly," he said. < /p >
< p > strong > "please come in" to attract tourists shopping crowd < /strong > < /p >.
< p > Haining China Leather City is the leading market of leather industry in China. After years of construction, the headquarters market in Haining now has a total construction area of nearly one million square meters, with more than 3500 households operating. It combines the top leather, fur, luggage, and a target= "_blank" href= "http://www.91se91.com/" shoes at home and abroad. < /p >
< p > according to the official website data of Haining, the market of leather city Haining headquarters in 2012 reached 5 million 882 thousand and 600 passengers, an increase of 15.12% over the same period. Among them, there were 19 thousand buses and about 900000 cars. Under the current economic background, Haining leather city has been growing against the trend, creating a new record of Haining. < /p >
< p > from Haining China Leather City Tourism reception center, it has learned that since entering the winter consumption season, the daily average traffic volume of Haining leather city from Monday to Friday has reached more than 80 buses, more than 3000 cars and 3 passenger trips. On weekends, there are more than 260 buses, more than 7000 cars, and nearly 70 thousand passenger trips, which has increased considerably compared with the same period in previous years. < /p >
< p > > the normal business hours of the leather city are from 8:30 a.m. to 5 p.m. every day, but with the arrival of the peak season of winter consumption, there are more and more foreign vehicles coming in at 8 o'clock every morning. The closing time of the market is usually extended to 6 at night, and the rest days even extend to 7 o'clock. Wang Haoruo, director of Haining leather city tourism reception center, said: "among these consumers who purchase leather goods and leather goods in Haining, Shanghai people and Hangzhou people account for a large proportion. Haining leather clothing can attract consumers from the fashion metropolis, not just the price. < /p >
< p > as early as February 2007, the leather city of Haining was approved to become a national AAAA level tourist attraction. It became a tourist attraction with the familiar scenic spots such as West Lake, Mount Huangshan, the Great Wall and Terracotta Army. It can be said that when people's tourist destinations are no longer confined to famous mountains and rivers, and more cultural landscapes with rich cultural backgrounds are beginning to enter into the aesthetic vision of people, the market of cars and Malone merchants gathered in the original impression can also be spanformed into tourist attractions, which needs to refresh the public's concept of tourism. < /p >
< p > it is understood that Haining China Leather City is actively participating in a series of marketing activities organized by Haining Tourism Bureau, which has expanded the visibility and influence of Haining Leather City in a wider and wider range. Through the theme tourism marketing of "ten cities and hundred days" organized by Haining Tourism Bureau, citizens of Yancheng, Shanxi, Linfen, Shandong Qingdao, Henan Shangqiu, Anhui Anhui and other places in Jiangsu have further understood the leather city. At the same time, with the help of Nanjing tourism fair, Xi'an international tourism fair, Yiwu tourism commodities fair and other platforms, Haining's leather city's popularity and reputation have been further promoted. Especially in the second half of last year, Haining Leather City opened a tourist line in Shandong, Jiangxi, Anhui and other places, and drew the relationship between leather city and local consumers. < /p >
< p > "the more prosperous people are, the more leisure they are, and the consumption of urban consumption in the Yangtze River Delta is shifting to the suburbs." The idea of building a leisure tourism resort in the Yangtze River Delta with the idea of big business is the further plan of any way: "invest 3~5 billion yuan a year, and use 3~5 years to build high-grade hotels, catering streets, commercial and residential buildings, commercial blocks and so on within the two square kilometers of the leather city. In the 400 thousand square meter market, we should attract tourists from the Yangtze River Delta to Haining to buy leisure products, watch leisure landscapes and eat snacks. < /p >
< p > professional market is no longer synonymous with low-end consumption. The popularity of cars makes leisure shopping a fashion of life. Driving out of family or friends is not just shopping, but also a kind of leisure, a modern life. Within 300 kilometres, as long as there is a highway, go out for a walk, bask in the sun, relax mood, buy fur, return home can cook their own cooking. < /p >
< p > the market of China Leather City in Haining is totally market oriented, and the facilities are also very humane. The good professional market has the ability to replace the shopping malls and serve the high-end consumption needs of people. The market environment in Haining is not inferior to that in shopping malls. The POS system, leisure tea bar, five star hotel, special dining and entertainment facilities are not inferior to those in the shopping mall. Haining's external environment is located in small and medium-sized cities, with wider space, small bridges, pavilions, European lawn, valuable ancient trees and other supporting facilities. Haining leather city can become a national AAAA scenic spot, and its shopping environment has the ability to undertake high-end consumption. The concept of the consumer market for professional market has also been gradually changed. < /p >
"P" is the way to continuously upgrade the software environment and hardware facilities, and the fame of leather city is getting louder and louder, and tourists from all over the country flock to it. Last year's new year's holiday, leather city welcomes 105 thousand people, and the National Day holiday receives 451 thousand and 800 tourists, an increase of 52.6% over the previous year. Among them, more than 100 thousand tourists were received on a single day in October 3rd, creating a record of more than 100 thousand visitors per day. < /p >
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