Yuhang Home Textile Wants To Start The Brand By Exhibition.

< p > current and future international economic situation is still complex. < a href= "http://www.91se91.com/news/index_cj.asp" > China's economy < /a > also entered the period of adjustment and pformation.

The eighteen major and central economic work conferences just convened will raise the quality and efficiency of economic growth as the center of economic work, especially in various industries and enterprises.

Yuhang's home textile enterprises have begun to realize this. Many enterprises have been making efforts to increase innovation and speed up pformation and upgrading, and constantly work on market expansion, product mix adjustment, product value-added, brand building, and channel construction.

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< p > according to Chen Bingxin, the New District Committee and district government have clearly developed the real economy and built the industry Yuhang as the center of economic work, and made the home textile and garment industry one of the five major industrial clusters in Yuhang.

At the annual meeting of the Yuhang home textile industry association in 2012, the Yuhang district government and the Chinese Household Textile Industry Association jointly signed the "promotion of Yuhang home textile regional brand agreement". This is a new attempt to build a regional brand by leveraging cooperation and building up another high-quality and efficient service platform for Yuhang's home textile industry to expand its horizons and create new development.

In addition, the China brand home textile and textile headquartered base will be built in August this year, attracting nests and cultivating more brands.

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< p > a few years ago, when the enterprise was running smoothly and the a href= "http://www.91se91.com/news/index_z.asp" > exhibition > /a > the processing order came in a rush, Lu Wenlong, chairman of the real North group and Zhejiang Olympic Steel Co., Ltd., was thinking that China's home textile industry should not stay in the era of only having the advantage of labor force, and make profits by assembling the scale and price.

If we rely on this alone, the profit margins of enterprises will only get smaller and smaller.

"Late tune is not as early as tune", so Lu Wenlong resolutely adjusted the market position of the art of cloth, focus on R & D and production of high-end sofa fabric products, adhere to foreign trade, domestic trade walking on two legs, the current overall layout of the market has basically been completed.

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< p > rainy day, let Yuhang home textile enterprises taste the sweetness.

In the current weak market and shrinking demand, the sales of some enterprises, product prices and profit growth have dropped more seriously. The dominant enterprises in Yuhang have been on the rise, and sales are still growing at a two digit rate. Otas, Zhongwei, Central Asia and other companies have set up branches abroad to show their own brands.

After two years of adjustment, they have narrowed the gap with foreign products, some have reached the same level as foreign products, and some even surpassed foreign products.

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< p > there is no doubt that the path of "a href=" http://www.91se91.com/business/ "brand operation" /a is the inevitable choice for Chinese home textile enterprises.

Brand sales should not only reflect the domestic market, but also be reflected in the international market. Only by achieving brand export can enterprises obtain reasonable product value added, profit and sustainable development market space, so as to achieve the healthy development of enterprises and industries.

As a showcase of China's outstanding home textile products and fashion trends, China International Home Textiles and Accessories Expo is of great significance for upgrading the overall design level of the home textile industry, cultivating the international brand of home textiles, giving full play to the brand effect of famous brand cities, famous towns and famous enterprises, and speeding up the adjustment and upgrading of the product structure of the home textile industry.

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