Ningbo Yintai Opened The Middle And Old Age Hall For Sale.

< p > < strong > target customer group: online shopping main force < /strong > < /p >

< p > < strong > Yintai stared at the middle-aged and elderly market < /strong > < /p >

Miss P, who is 25 years old, is an online shopper. When she was not active in the mall, her "a href=" http://www.91se91.com/ "target=" _blank "clothes" /a "were all Amoy online.

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< p > > try the clothes in the fitting room of the mall, then take the model with your cell phone and go home to Taobao.

If you are not afraid of embarrassing words, you can look directly at the Internet with your cell phone and compare the price.

Sometimes it can be bought overseas, and the price is low. "

Among young people, there are more and more consumers like Miss Liu.

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< p > according to Taobao official data, Tmall Taobao's "double eleven" trading volume is 19 billion 100 million yuan this year. The young and middle aged group, which is very familiar with the Internet and has a high consumption ability, is the absolute main force of Taobao and Tmall consumption.

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The impact of "P" online shopping makes Ningbo almost all a href= "http://www.91se91.com/news/index_f.asp" > department store < /a > shops have bitterness.

Because the main positioning of intime department stores is the young and middle-aged groups between 20 and 35 years old.

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< p > how to deal with this new change, the solution of Ningbo Yintai's solution is to target the middle-aged and elderly market.

This group is 40-55 years old, has the ability to consume, but is not keen on online shopping.

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< p > November this year, < a href= "zj.sjfzxm.com" > Ningbo < /a > Yintai shop, Yintai Dongmen store opened up 3000 square meters middle and old age area on the third floor, and introduced 45 suitable brands for middle-aged and old people. The effect of this test is very good. In a short span of three or four days, about 7000000 sales have been achieved. This has also become a new sales growth point for Yintai store this year.

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< p > < strong > a large number of shopping malls in Ningbo quietly shifted their focus to < /strong > /p >

< p > < strong > eyeing the aunt uncle who wants to consume < /strong > /p >

< p > in fact, in Ningbo, there are several shopping centers in the middle and old age of a href= "http://www.91se91.com/" target= "_blank" > clothing < /a >, and Ningbo second department stores and new jiangha have been quietly doing so.

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< p > take Ningbo second department store as an example. Because the overall economic situation is bad this year, coupled with insufficient consumer confidence, compared with last year, the sales volume of the whole store increased by only 5%, compared with that of the previous year, an increase of 31%.

Under such circumstances, the consumption potential of the middle and old aged people should not be underestimated.

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< p > "our < a href=" http://www.91se91.com/business/ > middle-aged and elderly consumers < /a >, mainly ordinary and mass consumption of middle-aged and elderly customers.

Some of them have no computers at home, and some do not buy online, so their impact on online shopping is relatively small.

Huang Yanshui, general manager of Ningbo second department store, said.

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The breakout of shopping malls in P is not without reason.

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Miss P, more than 50 years old, said he and his friends often said that they could hardly buy clothes fit in the shopping malls in Ningbo.

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< p > aunt he said, the figure of the middle-aged and old people began to go out of shape, some of them were waist thick, some were coarse arms and so on. They bought clothes at the shopping mall. Yintai was too young and two hundred old.

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< p > they hope that in the future, shopping malls in Ningbo will be able to provide customized services for the brand, plus manual fees, or if the sleeves are long, trousers are long and fat and thin can all be asked to return to the factory.

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< p > "indeed, with the development of aging, consumers in the middle and old age will have both consumption ability, fashion demand and brand quality requirements."

Ningbo intime department store official said.

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