Seven Brand Men'S Wear Eliminates Some Employees, And The Prospect Of The Industry Is Looked Down

On clothing When the industry as a whole encounters the cold winter, like Jinba Men's Wear, most of them Brand clothing Enterprises are not alone. Yesterday, the news of the layoff of Seven Brand Men's Wear, which is targeted at business men's wear, came out. However, the relevant personage of Seven Brand Men's Wear told the reporter that the performance of Seven Brand Men's Wear was good last year, but it was just a routine staff elimination every year, not counted as layoffs.

The person told reporters that in the company, at the end of the year, each department will carry out assessment, and unqualified employees will be eliminated. This year, the eliminated employees will receive N+1 compensation (that is, working years plus 1, multiplied by monthly salary), and this assessment will occur every year.

However, according to an industry veteran, since the second half of last year, a considerable number of garment enterprises have significantly reduced their staff, including some well-known enterprises. "Because of the poor order situation, many clothing enterprises even reduced the number of warehouse staff by half."

For dealers, it has become a common consensus that stores cannot make money. A dealer in Yantai, Shandong, which operates several clothing brands, said to the reporter: "Although the middle and high-end men's clothing is stronger, it is not as good as in previous years. Sports and leisure brands are even worse, and almost do not make money."

This situation is also reflected in the financial data of enterprises. leisure time Clothes & Accessories According to the data released by Senma Garments, as of the third quarter of last year, the company's net profit was 474 million yuan, a year-on-year decrease of 41.4%, and its inventory increased by 31.28% compared with the beginning of the year. At the end of the third quarter of last year, the inventory of seven wolves was 736 million yuan, up 49.71% month on month from the end of the second quarter, and its proportion in total assets rose from 10.33% at the end of the second quarter to 13.33%.

In comparison, business oriented and high-end men's wear enterprises are slightly better.

Hong Zhaoshi, Chairman of Qipai, said in an interview with the media last year that in 2012, Qipai had a sales scale of about 3 billion yuan, and its inventory is currently under control.

The above seven card people also said: "Last year, the company experienced steady growth, with its performance rising by about 10% to 20%.

For the situation in 2013, the industry is also more bearish.

According to Shen Wan spin According to the statistics of clothing sector, as of the third quarter of 2012, 19 brand clothing companies had a total inventory of 11.7 billion yuan in their balance sheets, up nearly 18% year on year, up nearly 134% from the third quarter of 2010, and the absolute amount was also a new high in the past three years. The clothing retail terminal has not improved significantly. Based on the pressure of channel inventory and the slow pace of extension expansion, it is expected that the growth of clothing enterprise income and net profit will slow down in 2013.

Xu Zhihua, CEO of PEAK, said in an interview that in the past two years, the market has insufficient consumption capacity and shrinking demand. Although the government will take some measures to promote the stable development of the economy in the long run, "2013 is still not optimistic, and we can only make a conservative estimate".

Xu Zhihua told reporters that there is a very important indicator for judging the industry called the selling out rate. When the market is good, the selling out rate is 80%~85%, or even higher. But in the past two years, PEAK's selling out rate is only 70%~80%, and some enterprises are lower. "Although it is within the controllable range, the pressure is a little high."

"If the pressure of enterprises in 2012 is on sales (i.e. inventory sales), the pressure in 2013 may be directly reflected in cash flow." The insiders of the above seven brands also said that for the clothing industry, 2013 may be a worse year than 2012.

Industry insiders' analysis, Textile and clothing industry It is undergoing a process of survival of the fittest and polarization. "From the current point of view, the downturn in the industry continues without bottoming out or seeing signs of recovery."