Seven Card Men's Elimination Of Some Employees, The Industry Outlook Is Being Ignored.

stay clothing During the winter of the whole industry, most of the men were dressed as strong men. Brand clothing Enterprises are not alone. Yesterday, there was news of layoffs for men's men's clothing. However, Qipai men's clothing personage told reporters that the performance of Qipai men's clothing was good last year, but it was a routine annual elimination, not a layoff.

This person told reporters that at the end of the company, every department would conduct an assessment and the staff who failed to qualifying would be eliminated. This year, the employees who are eliminated will get the N+1 compensation (that is, the working life plus 1, then multiplied by the monthly salary), which will happen every year.

However, according to a senior industry veteran, since the second half of last year, a considerable number of garment enterprises have been greatly reduced, including some well-known enterprises. "Because of the poor ordering situation, many garment enterprises have reduced their warehouse staff by half."

For dealers, stores can not earn money, which has become a general consensus. A Shandong Yantai dealer who runs a number of clothing brands told reporters: "the middle and high-end men's clothing is stronger, but it is not as good as in previous years. The brand of sports and leisure is even worse, almost not making money."

This situation is also reflected in the financial data of enterprises. Leisure time Clothes & Accessories According to the data released by Semir apparel, as of the third quarter of last year, the company's net profit was 474 million yuan, a decrease of 41.4% compared with the same period last year, and its inventory also increased by 31.28% over the beginning of the year. At the end of the three quarter of last year, seven wolf stocks were 736 million yuan, up 49.71% from the end of the two quarter, and the proportion of total assets rose from 10.33% at the end of the two quarter to 13.33%.

In contrast, the business type and the positioning of high-end men's clothing enterprises are slightly better.

Hong Zhaoshe, chairman of Qipai, said in a media interview last year that in 2012, there were about 3 billion yuan sales scale of seven cards.

The above seven cards also talked about: "last year, the company grew steadily, and its performance rose by about 20%.

For the situation in 2013, the industry also looked down.

According to Shen Wan Spin Statistics of the clothing sector, the 19 brand clothing companies, as of the three quarter of 2012, the balance sheet total inventory of 11 billion 700 million yuan, an increase of nearly 18%, an increase of nearly 134% compared with the three quarter of 2010, the absolute amount is also a new high of nearly three years. There is no obvious improvement in clothing retail terminal. Based on the pressure of channel inventory, the pace of extension and expansion is slowing down. It is expected that the growth of garment enterprises' income and net profit will slow down in 2013.

In an interview with reporters, PEAK CEO Xu Zhihua said that the consumption capacity of the market in the past two years is not enough and the demand is shrinking. Although the government will take some measures to promote the steady development of the economy in the long run, "2013 is still not optimistic. We can only make conservative estimates."

Xu Zhihua told reporters that judging the industry has a very important index called selling out rate, when the market is good, the sales rate is 80%~85% or even higher, but in the past two years, PEAK's sales rate is only 70%~80%, and some enterprises are lower, "although controlled, but the pressure is a little big."

"If the pressure of enterprises in 2012 is on sale (i.e. inventory), then the pressure in 2013 may be directly reflected in the cash flow." Those seven card insiders also said that for the clothing industry, 2013 may be a worse year than 2012.

Analysis of the industry, Textile and garment industry It is undergoing a process of survival of the fittest and polarization. "From the present point of view, the downturn in the industry is still continuing, without bottoming out, nor has it seen signs of recovery."