Xinshen Group Vigorously Excavate Flax Brand Value

Xinshen group was founded in 1988, is a professional engaged in pure linen yarn, linen. clothing Fabric, linen home Spin A state-level enterprise group that develops, produces, sells and brand products such as fabrics.

Xinshen group has been adhering to the "daily quality and consistency" business philosophy, advocating the core values of "doing things first and doing things after all". With the belief of "making the world more flax", it has cooperated with colleges and introduced academicians and doctorates of the International Textile Engineering Institute to join the research and development team. The company is mainly managed by 5S, Taiwan, Hongkong and domestic experts, so as to realize the leading enterprises in the linen textile subdivision industry. Xinshen Group Co., Ltd. has become the 10 largest Chinese linen enterprise. Linen fabric products have been awarded the title of "China's popular fabric entry enterprises" in succession.

In recent years, China's flax industry has been subjected to many factors such as fluctuations in raw materials, rising exchange rate, inflation and interest rate increase. Over 70% of small and medium-sized textile enterprises have been tested. Faced with a severe situation, as the new Shen group of large enterprises, it also encountered many difficulties in its development.

Low labor cost has always been the traditional advantage of China's textile industry, but in recent years, the wages of ordinary labor have been rising, which has a relatively large impact on China's manufacturing industry, especially the textile industry and other labor-intensive industries. Due to the rise of labor costs, many European and American manufacturers have cancelled factories in China and shifted to cheaper labor force countries such as Bangladesh and India, which affected the order of enterprises. Due to various factors, the linen raw materials of the enterprises rely heavily on imports. The raw materials of linen rise, making the profits of flax products lower, and the profits of enterprises have declined. With the development of the economy, enterprises are facing new problems, such as "recruitment difficulties". These social problems also bring certain pressure to the development of enterprises.

Upgrading the value of flax products

Xinshen group Li Jianfeng said that the domestic flax market is now fiercely competitive, and many manufacturers are facing huge market pressure to fight price war, which is very unfavorable to the long-term development of linen industry. Li Jianfeng repeatedly stressed: "winning products must depend on value, and price is impracticable. Only value can drive prices." Xinshen group focuses on linen industry for more than twenty years. It always adheres to the principle of "high level, high value and high recognition", and develops the whole cause of flax with high-quality flax as the leader.

Today flax has created a new trend of people's healthy life. It has become an enduring classic popular representative: green, environmental protection, low carbon and health. Many consumers have also turned their attention to linen products. Xinshen group introduced advanced equipment and technology in Italy and other countries, from flax to flax. Clothes & Accessories Production is based on sophisticated technology to enhance the value of flax products in order to enhance product awareness and customer loyalty. Thoroughly break the traditional single line thinking from flax fiber &mdash, fabric &mdash, dress &mdash, home textiles, fully study the health elements of flax quality, explore the potential new vitality of flax, make it highly refined and deep processed, and integrate into the flax's air permeability, sweat absorption, sterilization and other good qualities, and produce high quality and value-added flax products.

　 Innovative sales concept

Innovation is the soul of enterprise development. As the 10 largest Chinese flax enterprise, Xinshen group also attaches great importance to the reform of traditional flax technology by relying on scientific and technological innovation, and at the same time, strengthens the development and design of fashion products and sophisticated products, laying a good foundation for the development of flax products brand and flax culture.

Xinshen group, with "linen fabric" as the leader, innovates and innovates flax extension and crease resistance, making linen fabric more refined, and has both crease resistance and toughness at the same time. At the same time, the group created a more high-quality linen product for consumers through the introduction of Western exquisite weaving technology and highly integrated with traditional technology. Shin Shen group's fabric products have won the title of "China's famous brand products" and "Suzhou export famous brand products".

In recent years, Xinshen group has always insisted on scientific and technological innovation to promote the development, production and sale of linen yarn fabrics. On the basis of introducing international advanced technology and technology, we should strengthen research and development cooperation with universities and scientific research institutions. As an important way of technological innovation, Xinshen group has established close cooperation with research institutes and universities such as Donghua University and Soochow University. The "flax functional fabric development" technology jointly developed by Donghua University and the group is at the international advanced level.

Li Jianfeng innovated the concept of linen spot fabric, introduced the spot sales mode to linen industry, and made Xinshen the first one in the flax industry to put forward the concept of spot sales. Li Jianfeng said: in the domestic market, spot sales must be a major trend, incorporating the idea of fashion and fashion into the fabric, making the front end of the garment more mature.

Innovation makes the way of Xinshen group wider and wider. The innovation of the product makes the fabric quality more refined. The flax fabric produced by the new technology is natural, smooth and green, and the products are diversified. At present, there are dozens of flax fabrics, such as linen, rain, linen, linen, linen and linen fabrics, which are widely used in flax brand clothing, fashion and linen home textile decoration. The products are greener, healthier, and contain no harmful dyes such as azo. The innovation of the concept has made Xinshen benefit a lot in corporate culture, brand operation, teamwork and channel construction. Products and brands have always been the two strong punches of Shin Shen.

Expand the brand of linen products

After more than 20 years of development, Xinshen group has built its brand with quality, and has shown the splendid development of the flax brand kingdom with various products.

While enhancing the technological content of products, Xinshen has begun to create a differentiated flax brand marketing mode, providing the best linen fabric and the most professional supply chain resources for the vast majority of clothing and home textile enterprises. It has now formed and has the "Xinshen linen" fabric, "Ma" flax home textile fabric, "linen flax spot fabric", "Ma Yi Fang" linen dress, "Ma Ma" and "Ya Ma color" men's and women's clothing, "Ma impression" flax culture and creative industry brand, "one hemp and one world" flax Museum and so on eight major products and cultural brands. Xinshen group has formed a linen fabric as the leader, brand development as the driving force, and build the overall pattern of flax development.

The brand of linen brand of Xinshen group is set up according to different consumer needs and classes. For example, linen is the first brand in the flax industry, which is committed to the spot sale concept. All the linen fabrics are employed at home and abroad. Designer We should grasp the trend of clothing and home textiles and understand the trend of the market. We will produce in the new Shen group according to the export standards of Europe and America. All the raw materials are from France and Belgium, which are stable in dyeing, stable in quality supply, and available in one meter from the spot supply mode, so as to adapt to the overall solution of small batch and fast supply. Let fashion taste flax, "Ya Ma" and "Ma" brand series of women's wear and men's linen clothing, more into the strong Western fashion elements, for more fashionable and consumptive consumer groups, products better suited to their needs for high-end quality life; "Ma faction" brand series home textile fabric products, passed the Chinese people's pursuit of green home concept, perfectly integrated the use value and health care function of linen fabric, so that linen products not only show their unique efficacy, but also have product grade and cultural connotations, and are praised as the model of green fashion.

Deep excavation of flax culture

The history of flax is almost equal to the history of human civilization. Having experienced the long history of European flax, and feeling the fashion of Italy flax, seeing the rich and varied flax of France and Belgium, but where should our linen civilization go? Li Jianfeng, the new Shen group, said: "what we need now is to promote Asian Ma Wenhua in China and let people know what flax is, and what advantages it has. When everyone knows about flax, we will gradually promote our brand.

In shaping culture, Li Jianfeng said that Shin Shen will uphold the green and technological concept to promote linen culture. While actively promoting flax culture, enterprises are also promoting the popularization of flax knowledge based on their excellent brand products. For example, the establishment of linen brand database, the establishment of linen brand collection. To promote flax publicity with brand products, we should popularize the knowledge of flax and let consumers become "Bole" to identify "the great horse". Xinshen group has built up a complete set of perfect industrial chain heritage with quality driving culture and culture shaping quality. Flax Civilization.