Why Does The Home Textile Industry Become A "Bright Pearl" In The Textile Industry Chain?

Less than p ago, China's household a href= "http://www.91se91.com/" target= "_blank" > textile < /a > Industry Association announced the overall operation of the home textile economy in 2012. The domestic textile industry has maintained a good growth rate of 14.9% due to the profits of 1831 home textile enterprises above Designated Size, and has become a highlight of the entire textile industry chain, singing the industry's annual "good voice".

< /p >

< p > data show that in 2012 1~11 months, the profit margin of home textile enterprises above Designated Size reached 5.6%.

The profit of the 16 industrial clusters has increased by 9.8%, which is 1 percentage points higher than the output value and the profit rate is 5.3%.

The profit growth rate of 200 enterprises has also reached 8%, which has increased by 2 percentage points and the profit rate is 6.2%.

< /p >

Why does the home textile industry become a "bright pearl" in the textile industry chain? Why is it becoming a banner of "hunting and catching up" in the textile "12th Five-Year" journey? Where is the engine and assistance for the rapid development of home textile economy? < /p > p

< p > < strong > macroscopical planning shows less power than /strong > /p >

< p > early 2012, China's < a href= "http://www.91se91.com/news/index_s.asp" > Home Textile < /a > promulgated and implemented the "12th Five-Year development plan outline" of China's home textile industry, and put forward the medium and long term goal of China's home textile industry: "12th Five-Year" period is a critical period for the home textile industry to grow from strong to strong, and it is an important strategic opportunity to readjust the industrial structure and pform the development mode.

Deeply understanding and accurately grasping the new characteristics of the industry development and scientifically guiding the healthy and sustainable upgrading of the industry are of great significance for promoting the sustained, steady and rapid development of the industry, helping enterprises actively respond to market changes, and achieving the goal of changing the home textile power and completing the national economic and social development goals.

< /p >

< p > planning points out that in the next five years, the level of urbanization will increase by 4 percentage points, which means that it will increase about 60 million urban population, that is, an average annual increase of 12 million people.

With the implementation of 36 million sets of affordable housing construction projects, the per capita living space of urbanization will increase year by year, and the above population and new homes will increase the demand for future products.

In addition, wedding products will continue to sell well.

At present, the direct consumption of about 10000000 new couples every year is as high as 600 billion yuan, and the number of household textile consumer goods is increasing.

Families beautify their homes, pursue healthy, fashionable and comfortable lifestyles, and look forward to a new and healthy life.

< /p >

< p > on the other hand, new and repaired public facilities such as hotels and recreation places, hospitals, sanatorium, nursing homes and pportation facilities will also create new demand and replacement demand for public products.

The data show that in 2010, there were 5 million 370 thousand beds in hospitals and health centers, an increase of 10.27% over the same period last year, 40 thousand in the adoption social service institutions and 3 million 123 thousand in beds, an increase of 13.4% over the same period.

With the increase of public health service requirements, the demand for public products will maintain steady and rapid growth.

At present, the average annual growth rate of Hotel National rooms is 10%, and the number of Star Rooms Hotel accounts for 2 million. It is estimated that the number of rooms will increase to 5 million in the next ten years.

< /p >

Since the implementation of the P plan, the listing of home textile major brands and the development track of a number of leading home textile enterprises show a "U" font.

In the first half of last year, many home textile enterprises had a negative growth. Since September, many brands have seen blowout growth, and the textile home textile sector has even developed into an excellent performance stock.

< /p >

< p > with the arrival of macro policy, some follow up rules of enterprises follow closely, and become another positive factor for the market to pursue heavy volume. The power of the industrial "12th Five-Year plan" is obvious.

< /p >

In addition, a series of industrial activities such as China International Home Textile Expo, China Textile Industry Forum, Chinese textile brand media influence award have been held successively. They have witnessed and promoted the rise of China's home textile brand continuously.

< /p >

< p > < strong > terminal change wins dividend > /strong > /p >

< p > the short board of the traditional channels and the lack of good deeds forced the home textile enterprises to do something in terminal innovation, and also spawned a large number of brands to think and try new profit models.

Luo Lai and Meng Jie are the leaders of China's home textile industry.

< /p >

Less than P, a few years ago, the company has made it clear that the company will gradually realize the upgrading from "bedding shop" to "home textile shop" and then to "big home store" through the way of "multi brand and large household".

Nowadays, in the home hall of Luo Lai, apart from traditional home textiles, various household products such as blankets, towels, home furnishing clothes have been introduced.

< /p >

< p > in the layout of the store of Meng Jie home textile, the concept of "big home" is also ready to come out.

Jiang Tianwu, chairman of Meng Jie Home Textile Co., Ltd. introduced that simple bedding display is changing. Meng Jie pays more attention to the coordination of fabric, furniture and accessories, and tries to build 3D bedroom space.

And the completion of the dream orchid house is recognized by Wang Tiankai, President of China Textile Industry Federation.

He pointed out: "home is a whole in itself. What is most needed is harmony and harmonious beauty.

When consumers have certain economic conditions and appreciation ability, and the home furnishings market provides this possibility, the whole household soft clothing supporting consumption will go from dream to reality.

And the completion of the dream orchid model is to cater to consumers' potential demand for household decoration products.

< /p >

< p > the constantly changing channel mode enables these brands to get the first prize in the "first come, first served" market share, and the first innovation brings them a huge bonus.

< /p >

< p > < strong > new urbanization drive < /strong > /p >

In the eighteen major reports of the Communist Party of China (P), we must adhere to the road of new industrialization, informatization, urbanization and agricultural modernization with Chinese characteristics, and promote the deep integration of informatization and industrialization, the benign interaction between industrialization and urbanization, the coordination of urbanization and agricultural modernization, and the simultaneous development of industrialization, informatization, urbanization and agricultural modernization.

In recent years, China's urbanization process has accelerated significantly, the urbanization rate has increased by 1 percentage points annually, and for the first time in 2011, it exceeded 50%.

Experts predict that by 2020, China's urbanization rate will exceed 60%.

According to Chi Fulin, President of the reform and Development Research Institute of China (Hainan), China's middle income group now accounts for about 23%. Under the impetus of urbanization and other factors, it will increase by 2 percentage points a year, reaching 40% in 2020, thus forming a middle-income group with a population of 600 million.

< /p >

At present, domestic high-end home textiles are less affected by international brands. The positioning of high-end home textile brands will be widely distributed in the two or three tier cities with consumption capacity, which will obviously benefit from the upgrading of consumption in these cities in the future.

The deepening of urbanization will stimulate the great potential of home textile consumption.

< /p >

Due to the advantages brought by many factors, the profit growth of China's home textile enterprises to maintain 14.9% is not unbelievable. < p >

This year is the fastest growing year of China's home textile brand, which makes the development of the brand more rational because of a lot of training, a lot of thinking and a lot of exploration.

After experiencing a lot of hard work, brand enterprises have gained a better understanding of and unprecedented attention to technology support, design and development, information management, cultural creativity, business model innovation and channel construction.

In the future, China's "a href=" http://www.91se91.com/news/index_c.asp "home textile industry < /a" will continue to enhance its achievements in a clear direction.

< /p >