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The Development Process Of "China Keqiao Textile Index" 5Th Anniversary

2013/2/7 10:35:00 15

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China Keqiao index is released 5th anniversary. What is its effect and influence? What is the happiness index of the operators in light textile city? Where is the breakthrough direction of this year's a href= "http://www.91se91.com/news/index_s.asp" > market < /a > and index?

"P" recently, around these issues, "Index Office" launched an in-depth market survey.

it is reported that the survey covers 15 professional markets in China Textile City and some large and medium enterprises in Shaoxing county. 677 questionnaires were distributed and 674 valid questionnaires were collected, with an effective rate of 99.85%.

background > /strong > /p >

by the global economic weakness, China's "a href=" http://www.91se91.com/ "target=" _blank "textile" /a "industry faces many internal and external plight this year. The textile industry has already bid farewell to the era of rapid growth.

Just as the textile industry is facing a critical moment of pformation, we are pleased to meet the eighteen major victories of the party, and the industry is looking forward to the prospect of the textile industry.

At the end of the year, looking back on the past year, as a market barometer and industry weathervane textile index, what kind of efficiency has been played in measuring the market changes and measuring the economic strength? Looking forward to the future, how to better enhance the monitoring and early warning, market management and market information service functions, so as to make the index closer to the market and better serve the market? On the occasion of the 5th anniversary release of the Keqiao textile index of China, this market survey is carried out.

textile industry innovation driven business operators how to take the road of development?

1. the survey covers 15 specialized markets in China Textile City and some large and medium enterprises in Shaoxing county.

It involves 5 major categories: raw materials, grey fabrics, < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > fabric, home textiles and a href= "http://www.91se91.com/" target= "_blank" > dress > http://www.91se91.com/ > accessories.

The proportion of distribution of questionnaires (such as the right picture) is basically the same as the proportion of Shaoxing textile market.

2. the survey adopted a questionnaire survey. Stratified and random sampling method was adopted. A total of 677 questionnaires were distributed, and 674 valid questionnaires were returned to the deadline. The effective rate was 99.85%.

this survey is mainly aimed at the owners of light textile market and the management of enterprises. Through the two perspectives of the retail market and enterprises, we understand the problems of the application value of index, the development direction of index, market situation and market pformation.

In 2007, the Keqiao index came into being. In the past five years, after the efforts of the index people more than 1800 days, how did the Keqiao index affect the textile industry? What value did it play? From this survey, we found that the Keqiao index has become the main source of information for the local small and medium-sized enterprises and fabric stores in Shaoxing, due to its characteristics of timely updating, timely access, convenient access and diverse services.

"P >" as the following figure shows, with the continuous promotion and promotion of the Keqiao index in the past five years, the influence and the degree of attention have been increased year by year.

In 2012, 93.03% of respondents said that the "constant attention" index increased by 21.93% and 65.93% respectively compared to the 3rd Anniversary release and 3 month survey results.

From the two segments of the market and the enterprises, 93.48% of the market operators who frequently expressed concern about the index accounted for 89.47% of the business operators.

"high concern" is behind the index's "high accuracy" and the practical reference value it brings.

The survey showed that 99.56% of respondents thought the index was in line with market conditions.

62.76% of the respondents thought that they were basically consistent, 19.44% of respondents thought it was more accurate, and 17.36% of respondents thought the index was in line with the market trend.

In terms of reference value and actual value, 95.70% of respondents believe that index has a reference function for their business activities.

Among them, the index has played the most role in "understanding the market", followed by the trend forecast, and once again guided the pricing.

At the same time, the survey results show that "raw material quotes" are the most concerned information of respondents in the survey, followed by "trend prediction" and "index data" again, to a certain extent, corroborate the actual reference value of Keqiao index to respondents.

"high concern" is behind the index's "wide channel".

The Keqiao index, which provides information platform for the masses daily, is quite abundant, from the original newspapers, magazines, web pages to the latest SMS and micro-blog to meet the needs of different levels of groups.

So what is the most common way to get index information? These findings reflect that market operators mainly understand the index information through "newspapers", followed by "publicity materials" and "SMS" again.

And business operators mostly understand the index information through the "network", followed by newspapers and publicity materials.

The difference is related to the working environment of the two groups.

Besides P, we also found that "SMS" has replaced the "Internet" as the third largest information platform.

Since the beginning of 2011, China Keqiao index has sent index message messages for two years.

Because of the convenience and speed of SMS, it has become an important way for market operators and business operators to understand the index.

the survey results show that in the past five years, China Keqiao textile index has been rooted in Shaoxing's local economic life and has played its practical application value.

Looking forward to the future, Keqiao index is still in the direction of industry weathervane and barometer of market, and there is still much room for effort.

has the index played a barometer and a weathervane?

the basic survey of this survey

the eighteen Party of the party has once again sounded the trumpet of the textile industry's innovation driven strategy. How do the vast number of operators and enterprises, especially the small and medium-sized ones, look at their own innovative development path?

Less than P > 90% of respondents expressed confidence in the prospects of the textile industry.

The survey results show that 91.14% of the market respondents and 92.11% of the respondents were confident and full of expectations.

In the backdrop of the economic downturn, respondents reflected the steady growth of China's economy in the next eighteen years and the goal of doubling the gross domestic product and the per capita income of urban and rural residents in 2010 than in 2010. The textile industry in Shaoxing will continue to contribute to local economic development in 2020.

Just now, especially small and medium-sized operators, lack the ability to innovate, and look forward to the support and guidance of the government.

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in addition, Shaoxing textile enterprises have higher willingness to innovate and have higher capability than those of light textile companies.

According to the survey, 68.42% of the respondents said they had independent innovation in their business activities, while only 29.93% of the respondents in the retail sector.

For such a sharp gap, we made further in-depth investigations, accounting for the overwhelming majority of small and medium sized households, the main reason why they dare not bravely innovate is that it is difficult to predict the prospects of pformation, followed by high input costs, and once again they are unable to start and hope that the government will support them. Finally, there will be a stable customer base of low-grade products, afraid of losing customers in case of pformation.

Since the beginning of this year, many enterprises have attributed the decline of performance to the depressed external market environment and put the hope of rapid economic recovery on the central government's stimulus policy again. P

From this survey, some operators have turned to the idea of government support to rely on their own strength to seek innovative breakthroughs.

These enterprises that seek innovation and change have survived after the severe baptism of the market. They have jumped out of the vicious circle of relying only on low price competition, and have achieved tangible results, withstanding the "2012" of the textile industry.

Where is the direction of seeking new breakthroughs in the future? /p >

according to the Keqiao textile index of China, the overall market of textile industry in 2012 was mainly stable, with partial stability decreasing.

In 2012, the annual average of the prosperity index was 1261.57, slightly inferior to 1323.18 in 2011.

Shaoxing textile people are facing many difficulties, such as rising costs, increasing competition, and low economic environment at home and abroad.

According to the survey results, most of the respondents said their sales volume in 2012 was basically the same as in 2011 or slightly worse than that in 2011.

To be specific, it is considered that the market is better than 18.69% in 2011, which accounts for 32.79% of the total level in 2011. 36.50% of the respondents think that the market is slightly worse than that in 2011, and that the market is quite different from the previous years, accounting for 12.02%.

in this survey, we also find that compared with domestic enterprises, the export oriented enterprises are slightly worse.

Specifically, export oriented enterprises believe that the sales volume in 2012 is basically 16.66% compared with the previous years, accounting for 66.66% of the total sales in 2011, and 16.66% in 2011.

The domestic enterprises accounted for 22.8% of the total, 48.5% of which were worse than those in 2011, accounting for 25.7% of the total, which was better than that in 2011.

Besides P, it is inspiring that not all operators and enterprises are getting worse. 18.69% of respondents think the market is better than 2011.

They are mainly innovative and changing enterprises and scale stores. They realize that the traditional low cost advantage has been gradually lost. They have made timely investigations into the strategic structure of their products, constantly developing new products, actively expanding the emerging markets, and jumping out of the embarrassing situation that only rely on low prices to gain competitive advantages.

2012, Shaoxing textile people, are you happy? /p >

In the past five years, the textile index of China Keqiao textile industry has been focusing on the requirements of scientific compilation and publishing, and has made great efforts to improve the quality of data, optimize the compilation method, expand the market coverage and innovate the publishing channels, and constantly push forward the steady development of the P index foundation work.

In the past five years, the index has made some achievements, but in the long run, we need to focus on the present and seek breakthroughs.

we need to develop and release information that is closely related to the cost of raw materials, orders and other business benefits.

From a specific survey, in addition to the existing index information content, the market operators most want to know the situation of cost rise and fall, followed by innovative and innovative products, and then the order situation at home and abroad; while business operators are most interested in innovative and innovative products, followed by cost fluctuations and orders at home and abroad.

collection forms are also diverse.

In this survey, a large number of interviewees mentioned that through the Internet, mobile phones and other tools, the use of e-mail, QQ or direct reporting system, and other forms of data, so that the acquisition more convenient, more accurate and timely data.

we should actively help enterprises build bridges and promote them.

As a public service platform, China's a href= "http://www.91se91.com/news/index_c.asp" > Keqiao textile < /a > index can, on the basis of compiling and releasing the index, borrow its own advantages to provide enterprises and operators with services beyond index.

The respondents expressed great enthusiasm for organizing the exhibition through the index platform.

In this survey, 80.26% of the respondents and 68.1% of the market operators hope to participate in the exhibition booth during the Expo.

At the same time, the respondents expressed strong interest in joining the exhibition on the index.

78.95% of the respondents and 65.58% of the market respondents expressed interest in it, hoping that the index platform could provide services in this area.