2013 Spring Clothing Brand Price Trend Analysis

< p > because of climate reasons, spring always comes earlier in Guangzhou. < a href= "http://www.91se91.com/news/index_f.asp" > spring dress < /a > time to market is faster than other cities.

Today, when prices are high and "buying the whole onion can feel inflation", consumers are most concerned about the price.

Last year, when spring clothes were listed, they had been confused. Many consumers said "no discount can not be bought". Will this year's spring clothes be criticized? According to the listed brands, the price of spring clothes this year is basically the same as last year.

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< p > < strong > market < /strong > /p >

< p > < strong > fast fashion leads the spring clothing market, department stores slightly slow < /strong > /p >

< p > fast fashion brand has been updated as the core feature of the fashion update. The spring stock market in 2013 is still led by them. H & M, Zara and UNIQLO started the spring dress from January, and the stadium was full of beautiful colored shirts and spring skirts.

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< p > and the launch of traditional department store spring is slightly slower. Although some counters also began to have new spring products on the shelves since January, but the renewal was slower. The Spring Festival sales promotion was mainly the winter clothes with a discount. Xinguang department stores accounted for about 50% of the spring clothes, while Wangfujing claimed that the spring clothes counters reached 20%- 40%, while the modern department stores that were still doing the Spring Festival discount activities showed only two to 30%.

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< p > regardless of the traditional brand of department stores or fast fashion brands, almost all the spring clothes on the shelves are still on sale.

However, some of the styles of H & M and UNIQLO are small concessions during the new year.

Modern department stores say that the spring dress discounts for each cabinet are likely to occur at least after March.

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< p > < strong > the market pressure is high, the price of spring clothes is flat last year < /strong > < /p >

< p > because of rising prices, many consumers expect 2013 spring clothing prices to rise.

This year, whether it is fast fashion brand or most traditional brands, the price of spring clothes is basically flat with last year, and some styles even slightly depreciated. UNIQLO said that the men's shirts and women's knitted sweaters which had slightly increased prices last year have returned to the original price of 2011 this year.

And girls' brands mainly focus on the trend. Ladies' clothing will pay more attention to < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > material. The price increase will have a greater impact on the cost of ladies wear.

According to the reporter's visit, only some of the styles of Xiao Shu brand are rising because of the cost relationship. These styles generally adopt imported materials or have strong sense of design, but the increase is mostly within 10%.

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< p > China department store believes that because of market pressure, brand hopes to retain the original familiar customer group, preferring to reduce its profit margin so as to increase market share.

Modern department stores also agree that the main reason is the weakness of the economic environment, and the poor consumers' desire for shopping is naturally low, while lowering the price is conducive to stimulating consumption.

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< p > < strong > Girl Dress > /strong > /p >

< p > < strong > Euro time, the middle class coat is reduced by 200 yuan < /strong > < /p >.

< p > in the new year's department store, the new listed light green, light pink, goose yellow spring clothes and the discount autumn and winter clothing take up half of the total.

Shopping guide told reporters that now about half of the spring clothes, every month will be updated, there are also spring loaded shelves.

Most of the prices of spring clothes are flat with 2012, and some of them are 200-300 yuan lower than in previous years. For example, a Chinese style coat that sells more than 900 yuan this year will sell for nearly 1200-1300 yuan last year.

While another journalist in the modern department store in the department store found that some women's clothing styles with retro designs were slightly more priced. According to the shop's guide, this style is slightly 4%-5% higher than that of last year, because more sophisticated patterns require better technology to increase the cost.

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< p > < strong > Lily some T-shirts, shorts and trousers dropped by 100 yuan < /strong > /p >

The girls' spring clothes of < p > Lily are mainly romantic yellow, light pink and peppermint green.

According to the salesperson, Lily has started to play the main spring dress. The price is basically the same as in previous years. Some of the styles are even more cost-effective. For example, the T-shirts and shorts priced at 499 yuan last year can be collected in 399 yuan this year, and the biggest decline is a basic trousers, which has dropped from 549 yuan last year to 399 yuan this year.

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< p > > strong > Vero Moda suit jacket: small rise 50 yuan < /strong > /p >

The spring dress of < p > V eroM ODA is also mainly pink, and the T-shirt is mainly Chiffon "a href=" http://www.91se91.com/ "target=" _blank "> cloth" /a ".

Compared with last year, V eroM ODA this year's spring clothing has risen or fallen.

The increase was small, mainly in suits, and last year it was 549 yuan, up to 599 yuan this year.

The price of the knitted T-shirt is obvious, from 299 yuan to 179 yuan, down 40%.

Shopping guide told reporters that the price rise of different styles was mainly related to the materials used for clothing, and the materials were also affected by the trend. For example, the cost of this year's T-shirt is cheaper than that of the chiffon, while the suit coat is decorated with better material and more expensive material than last year's.

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< p > < strong > Only shirt is up tens of Yuan < /strong > /p >

< p > the spring dress on the half shelf of O nly in the modern department store on the top of the shop is being sold at the original price and does not take part in the promotional activities of the department store.

It is understood that the O nly shirt series increased slightly from last year, from 279-299 yuan to 299-349 yuan this year.

The price of a small suit is the same as last year, which is 499 yuan, 549 yuan and 599 yuan.

The shopkeeper told reporters that the price of O nly this spring is almost the same as that of previous years. Only some of the more sophisticated designs, such as Chiffon Lace, are higher, but the rate of increase is very small.

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< p > < strong > less Shu dress < /strong > < /p >

< p > < strong > Heng Yun single product rises about 200 yuan < /strong > < /p >

There are not many spring clothes in "P" Heng Guang Xinguang department store. There are only two shelves.

Heng Yun's spring dress prices are relatively high, many of them are over 1000 yuan, and many styles are slightly higher than last year's, such as a silk shirt priced at 980 yuan, while the similar style last year was about 780 yuan.

The reporter learned from the shopping guide that the more expensive and more expensive styles will be on the shelves, and the price will rise. For example, the gauze cloth of the signboard usually needs more than 2000 yuan, and this year it will also rise hundreds of times.

Unlike girls' brands, the trend of ladies' clothing is different. Ladies' clothing will also pay more attention to clothing materials.

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< p > strong > ancient dress up 100 yuan < /strong > < /p >

Compared with other Xiao Shu brand, modern P's ancient spring dress is relatively early. The reporter saw that more than half of the shelves were pushing the spring clothes, and the models at the door of the shop also changed into bright coloured spring dress.

The old dress is not cheap, it costs more than 3000-4000 yuan.

The reporter learned from the shopping guide that most of the spring dress had gone up by about 100 yuan this year, because the imported fabrics were used in the Spring Festival, with < a href= "http://www.91se91.com/news/index_s.asp" > silk < /a > mulberry silk.

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