Men'S Underwear Market Needs To Be Differentiated

When referring to men's underpants in the past, most people still think of traditional underpants, which are basically colorless, but economical and practical. They are also known as healthy underpants, because the style is relatively loose to avoid the bondage and tightening of the male body. Today, such products still have a large market among middle-aged and elderly men. However, more and more successful men pursue both external taste and internal details in dressing. For young male consumers, especially men with sports habits, sports underpants are the best choice. It is different from the cotton underpants in the past. The hem of the sports underpants can be close to the skin, and it is designed according to the arc of the human body, which can avoid the embarrassment caused by sports.

With the improvement of men's underwear consumer groups' requirements for the professionalism and quality of underwear products, the men's underwear market also needs to be differentiated. At present, men's underwear products are roughly divided into three categories. One is conservative, mostly using ordinary fabrics, conventional designs and basic styles; One is the fashion trend type, with novel and comfortable fabrics, fashionable and classic colors, and comfortable tailoring as the main features; One type is sexy, which is mainly based on interesting styles and alternative designs.

According to statistics, urban women account for 60% of underwear consumers. Compared with the growing female underwear market, China's men's underwear market is currently in its infancy, with a relatively larger market space. Moreover, there is no difference between low and high seasons for men's underwear. Figures show that the production of men's underwear is only 1/6 of that of women's underwear. However, as far as the actual capacity of the market is concerned, there are a large number of male consumers in China with strong consumption capacity, and there is also a large demand for underwear brands. Men's underwear in the Chinese market will have a great space for development. This has also become the reason why many enterprises and brands have initially entered the men's underwear industry with a profit making attitude. They often do not pay attention to the design and development of products and the needs of consumers. As the consumers of men's underwear, their requirements for underwear are different from those of women. They are very different from women's consumers who are picky about underwear styles and designs. Men care more about the comfort of underwear.

As always, the 2013 spring summer series men's underwear brands, although they have different themes and cater to different personalities, are all simple and durable. The design of men's underwear always tells people directly that its design purpose cannot be separated from the word "comfort".