Introduction To Women'S Wear Area Of 2013 CHIC China International Clothing Expo

　　 China CHIC is co sponsored by China Garment Association, China International Trade Center Co., Ltd. and the Textile Industry Branch of the China Council for the Promotion of International Trade. Founded in 1993, it is held once a year in Beijing International Exhibition Center (new hall). Over the past 20 years, CHIC has grown with the development of China's clothing industry and has become the largest and most influential clothing professional exhibition in Asia.

Since its inception, the organizers of CHIC have taken "guiding the progress of China's clothing industry and promoting the development of China's clothing brands" as the purpose of holding the exhibition. CHIC's core concept is to build an international first-class business platform for clothing brand promotion, market development and wealth creation; Create the most fashionable experience, the most cutting-edge and trend leading, the most creative and cross-border inspired fashion platform; It has developed into an influential exchange platform for global clothing brands to share and allocate the relevant resources they need.

CHIC has always been the leading edge of fashion and healthy lifestyle; CHIC has always been a comprehensive integrator of resources needed for brand sustainable development and market development; CHIC has always been an excellent provider of high-end, professional and humanistic services and effective solutions. CHIC has already become the "wind vane" and "barometer" of the clothing industry in China and even the world.

Hall W3/W4: Overview of Women's Wear Exhibition Hall

[Size of women's wear exhibition area]

CHIC 2012 women's wear exhibition area occupies two of the eight exhibition halls, which is the largest exhibition area of CHIC. The exhibition area of more than 23000 square meters can accommodate 120-150 women's wear brands.

[Purpose of Women's Wear Exhibition Area]

CHIC2012 women's clothing will consist of Mature women's clothing The large concept exhibition areas of women's wear, young ladies' wear, fashionable underwear and other categories will hand in hand with mainstream brands and cutting-edge brands in the market to convey new trends in the development of women's wear industry to the industry, and will also lead the industry to re-examine the new value of women's wear brands.

[Theme of Women's Wear Exhibition Area] Transformation

[Featured area of women's wear exhibition area]

A. "Mature women's wear" - show mature women's wear brands such as Tianyi, Shulang, Mengshuya, Gongdai, etc

B. "Young ladies' wear" - show young ladies' wear brands such as hello kitty, SIU, Siya Duoduo, Isamino, 08 Ladies' Square, etc

C. "Fashion Youth Leisure Women's Wear" - show brands such as Jieshi, Feiniao and Xinjiu, Otif, Wancao Yi, etc

D. "Fast fashion" - display brands such as Fergus, cache cache and SUSIE

E. "Fashion underwear" - display such as Han Cai, MOTI Small nurse and other brands

F. "Maternity clothes" - display brands such as Mommy and ELLE Maman in October

[Women's Wear Exhibition Area Activities]

A. Trade docking activities - provide continuous trade docking services before, during and after the exhibition to help exhibitors gain more business expansion opportunities

B. Theme rest area - provide good leisure and communication space for visitors and exhibitors

Highlights:

CHIC 2013 Women's Wear Zone strongly invited front-line women's wear brands to form a boutique women's wear zone, which not only appeared on the CHIC site in the form of static booths, but also jointly held promotional activities with these brands to create a beautiful scene on the CHIC site.

CHIC 2013 Women's Wear Area will strengthen the connection with business circles and shopping malls, and will select about 10 representative shopping malls in Beijing to work together, recommend the brands of CHIC Women's Wear Area to these shopping malls, and make more consumers know these brands. CHIC has a strong business audience resources, while strengthening the promotion among ordinary consumers, so as to create potential consumer opportunities.

CHIC 2013 women's wear area selects excellent brands for exhibition, closely interacts between brand terminals and consumers, highlights the important position of brands in CHIC, and consolidates brand loyalty of consumers.