Supermarkets Become New Channels For Sports Brand Inventory Sales

< p > yesterday, reporters visited the market and found that some supermarkets were holding sports shoes such as Nike (franchised store), "a href=" http://xm.sjfzxm.com/ "Adidas" (franchised store) "/a" and so on.

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Go to the supermarket to buy a pair of Nike shoes. < p >

It sounds incredible, but it's happening again.

It is understood that last year many sports brands faced the dilemma of high inventory, and supermarkets were one of the "sewers" they were looking for.

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< p > < strong > go to the supermarket to catch up with Nike sale will be < /strong > /p >

< p > yesterday, at the Carrefour supermarket Yongle Dian, Mr. Wang found that there was a sports shoe sale in Nike, Adidas, Lining, Anta and so on.

Mr. Wang chose a pair of Nike shoes at random, with a discount of 598 yuan, while other shoes like Lining and Anta were basically priced at less than 200 yuan.

Reporters at the scene noted that this sale will occupy a good location in the supermarket entrance.

In addition to Nike, Adidas and other sports brand footwear sales, there are Disney, JEANSWEST and other clothing sales.

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< p > "the main form of cooperation between us and Nike, Adidas and so on is the special sale."

The head of the textile department of the supermarket told reporters that similar brand cooperation actually existed a few years ago.

Like these sports brand stores, the basic pricing is high, and the supermarket that follows the popular route is not intersect.

But recently, in the form of a special sale, sales are quite impressive.

According to the source, a sale like this will sell more than 10 thousand yuan a day.

And the promotion of the campaign brand footwear is the first round of promotion after the festival, first from Yongle shop, the next is the Olin garden shop, and will continue to do so through the form of tour.

"Supermarkets sell clothing shoes and hats, and prices will be a very important factor for customers to buy."

It has been revealed that the shoes sold in this sale are basically the old ones from 2010 to 2012. The basic size is 50 percent off. Nike and Adi basically hit 40 percent off, and some of the less broken shoes can be hit to 70 percent off.

Although these brands are not "resident customers" of supermarkets, supermarkets will also give green lights to "discount points" for special sale of these brands.

Therefore, on the whole, cooperation with brands is very enjoyable.

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< p > < strong > "brand goods" new "sewer" < /strong > /p >

< p > reporters also learned from the supermarket that the way to cooperate with supermarkets in similar sports brand sales is mainly selling agents instead of brand agents.

However, it is worth pointing out that more and more brands that have only been used as stores or stores are coming into supermarkets through various means.

Such as JEANSWEST, DISNEY, Yalu, Bosideng and other brands.

This is due to the upgrading of Zhongshan Road shopping malls and the market vacancy. On the other hand, the market of supermarket clothing is being nurtured.

Reporters learned from other big supermarkets that clothing is becoming a growth point for supermarket sales.

Sales of clothing in supermarkets increased by 10% over the past year, while sales of brands like them increased by 11% - 12%.

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< p > besides carrying out special sale cooperation with some high priced mature brands such as Nike and Adidas.

Many supermarkets also use their clothing a href= "http://www.91se91.com" > shoes and hats "/a" category to fully use their minds, and start to reverse the supermarket by selling their own brand clothing, which is the stereotype of selling elderly clothing.

And some supermarkets have begun to represent some exclusive private brands, including children's wear, women's wear, men's wear, shoes and so on, and carefully cultivate this market.

Yuan manager, director of Department Store Department of Da Yun FA supermarket, told reporters that the Wuxi store of the supermarket has introduced some exclusive agency brands since 2010, such as Qiao Le Qi from the United States.

"The price of this brand is equivalent to that of Tonlion, and its fabric and workmanship can be comparable with those of some middle end shopping malls."

According to the source, the children's clothing sold at the Wuxi store is the most expensive item for more than 500 yuan, but the same class clothes will sell for 800 to 1000 yuan in department stores.

Baez Carol, another brand introduced by the supermarket, is also a brand of young people like uniqo, which is simple and stylish and easy to wear. The same price range is below 500 yuan.

The supermarket has another exclusive a href= "http://www.91se91.com/news/index_x.asp" > women's shoes < /a > brand honey Yali is cheaper than the same grade shoes in the shopping mall. The raw materials are all leather and comfortable, aiming at 25 to 35 year old female groups.

Reporters in the store also found the brand of women's shoes, basically priced at around 200 yuan.

It is worth pointing out that the exclusive brand of supermarket agents is gradually improving in the minds of consumers, and there are many repeat customers.

Like the supermarket's own brand clothing, after years of market cultivation, the supermarket has already tasted the sweetness. At present, sales have accounted for 15% of the clothing sales.

The growing clothing market in supermarkets is also an important reason for attracting more and more brands to pay attention to supermarket channels.

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< p > < strong > competitive differentiation with shopping mall brand < /strong > /p >

"P > supermarket clothing pformation is also a reflection of customer demand.

During the interview, people in the supermarket clothing department also told reporters that the supermarket will conduct a questionnaire survey for customers of all ages, and find that young people have some opinions on the clothes sold by supermarkets, hoping to buy more clothes that are suitable for them and are inexpensive.

The clothing sold by many supermarkets has always been targeted at the low-end market of the middle and old age groups. Therefore, supermarkets have begun to focus on importing clothing brands that are suitable for young people in styles and prices to cater to the changing needs of consumers and create one-stop shopping centers.

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< p > "the location of supermarkets and shopping malls is totally different."

A large department store in Zhongshan Road believes that the positioning of the supermarket determines their popularity. The brand competition with the mall is not on one level.

The fabric, workmanship and style control of brands imported from supermarkets are the choice criteria of supermarkets. For example, the style must take the basic route, but now the shopping malls in Zhongshan Road generally prefer to introduce more brands with distinctive personality and updated styles to try to cater for the preferences of young people and even the powerful consumer groups.

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