Fashion Brand Ralph And The Rise Of Polo

The beginning of the fashion of < p > Polo, in April 1967, Ralph, who had an innovative idea and with a strong self-confidence, became the official of a new Department of Beau Brummel company. It officially opened the prologue of the wide necktie produced and sold by Lauren.

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< p > Ralph is hard to ascertain the specific name of a new department as a company.

Later, his brother Jerry came up with a word "Polo".

Polo (Polo) was originally a sport mainly carried out by the rich and the royal nobility.

Charles, the British crown prince, liked the sport.

It is easy to relate to a beautiful flowing picture: Green Manor fields, luxurious country villas, elegant athletes, and elegant, well-dressed spectators.

Ralph concluded that the word would attract the customers he was trying to attract. This is a group of fashion oriented, high quality a href= "http://www.91se91.com/" target= "_blank" > dress > /a.

Ralph readily accepted Jerry's proposal to name the new company Polo fashion company.

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< p > > strong > Polo fashion is more stubborn than /strong > < /p >.

One year after joining P Beau, Ralph's efforts to make up for it will be rewarded.

The tie he designs is known for its "width", and the order quantity is increasing day by day.

In April 1968, when he accepted the daily news reporter's interview, he pointed out a bigger goal: "my long-term plan is to design all kinds of men's clothing, not just one of them."

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< p > it was at this time that Norman Hilton, a famous man's suit manufacturer, took the initiative to contact Ralph.

Hilton's suit has always been sold in high-end stores such as Saks Fifth Avenue and Jondan Marsh.

Hilton has a keen insight into the new fashion trend of men's clothing. In the latest fashion trend, he suddenly noticed that the wide necktie marked with Polo trademark is the partner he hoped to seek, and finally found the "a href=" http:// www.91se91.com/ "target=" _blank "designer" /a "Ralph Lauren", which created this peculiar style necktie.

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< p > when Hilton met with Ralph, he proposed that the young designer join Hilton company to design his tie and tie his product with the overall image.

For young people such as Ralph, who originally "a" href= "http://www.91se91.com/" target= "_blank" > clothing "/a", no doubt is a good thing.

You know, Hilton is a big company with a very strong position. It will benefit a lot if he has the opportunity to work there.

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< p >, however, Ralph refused.

His goal is to establish his own company.

No interest in working for others.

Ralph is planning to build a complete menswear production line, including ties, suits, jackets, casual wear, overcoats and other clothing items. This is a magnificent plan.

As Ralph told the daily news reporter, his goal is to occupy the whole field of men's clothing, not just the tie.

Ralph expressed his intention to cooperate with Hilton on this occasion.

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< p > this is Hilton's turn to refuse.

But within a few months, the two men came together and reached an agreement that they would jointly build Joint Stock Company, where Hilton was only responsible for suits production, while Ralph was designing and producing other men's clothing that he had been looking forward to developing.

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< p > when Ralph decided to separate Polo fashion from Beau Brummel, he quickly reached an agreement with Brauer that he still had the right to use the name of Polo fashion and the registered trademark of Polo.

Ralph moved the Polo office to the west of 5 Street, Fifth Avenue, Manhattan.

Although fashion designer John Weitz has a showroom there, it is not an ideal fashion show.

Most of the garment industry department is located on the western border which is a little farther away from the city center, which is known as the "clothing area" in the city.

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< p > Ralph does not want to set up the company in the so-called clothing area building, because in that case you are just one of the many businessmen on the hall bridge.

For Ralph, the most important thing is to establish a distinctive image of the company and its product brand.

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Every year's P Fashion Awards will be compared with the Coty prize.

The first men's wear award in 1969 was awarded by Bill Beals.

The best men's wear design award in 1970 is no doubt Ralph.

It was no coincidence that Ralph won the Coty prize soon after he started working with his new partner and Leo Lodge, who was able to "interpret" his ideas.

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Ralph, P, has been a rising star in the men's clothing industry and has finally become an experienced designer in the clothing industry.

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< p > < strong > Polo fashion creates brilliance < /strong > /p >

< p > winning the Coty prize greatly enhanced Ralph's reputation. This enhanced Bloomingdale's confidence in Ralph's continued development and was prepared to give his men's clothing production more independent space, namely the creation of the so-called designer shop.

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< p > Ralph claims that in order to fully demonstrate that the quality of its products is more perfect than that of similar products abroad, it is necessary to display all the products including suits, trousers and sportswear, as well as the costumes, such as belts and bags, in the special parts of the store.

He did not want a counter to sell neckties, and another to sell shirts. Instead, he wanted to leave a whole image to the customer -- a complete set of costumes carefully designed by the designer.

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The reason why < p > Ralph is: if a man wants to buy Ralph Lauren suit for daytime activities, he should have a tie and shirt with the corresponding design level and workmanship quality, so that the coat can be made.

After a week's work, the customer is bound to change his Polo sportswear home for the weekend.

So Ralph has to make sure that his customers are very convenient to purchase a series of matching products in the same store location.

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Besides, P makes Ralph just spend a small amount of money on advertising because stores in this shop are excellent ways to sell goods to customers.

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< p > Bloomingdale initially ignored Ralph's proposal. They thought it was not necessary for men's shopping malls to set up their own high-end shop individually, although some women's shopping malls did so.

Later, when Ralph found another shop and promised to open a shop for him, Bloomingdale had to accept his advice.

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Shortly after Ralph Lauren opened his store in Bloomingdale, Jerry mcgine proposed new suggestions to Ralph, Jerry is the grandson of Joseph's P, and he founded the Magnin mall.

Jerry Mag Chaanning has a high-end merchandise shop called Rodeo Drive in Beverly building, California.

On the same street there are several other businesses that sell the most expensive goods in the world.

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< p > Rodeo Drive was opened in September of l971.

If Jerry had promised, the store door hung Ralph's name was excellent advertising, but also increased the popularity of Polo trademark.

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Ralph had been persuaded to design a woman's coat before and after the opening of Rodeo Drive store. < p >

It is said that when he was preparing to design a shirt suitable for women's wear, a general manager of the women's clothing shop who ordered Ralph's men's shirts repeatedly asked if the salesmen of Polo really had such a thing.

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At the beginning of P, Ralph denied that he had no intention of wearing women's clothes, and his men's clothes were only temporary.

At that time, many famous women's designers often turned to men's clothing, such as Bill Blaise and Pierre Cardin, but did not hear the opposite case.

No one is sure whether it will succeed.

I'm afraid no woman who buys women's clothing will have the interest to buy a dress designer for men's wear.

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< p > but later, Ralph could not resist the repeated persuasion of others, and proved his remarkable ability again with facts.

The women's shirts he designs are similar to men's shirts in tailoring, but the difference is that they use different fabrics, such as high quality cotton, linen and silk fabrics.

Ralph also changed the standard "Polo fashion" trademark in the shirt to "Ralph Lauren's Polo".

He believes that this will more cater to the psychological needs of female customers, and more personalized.

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Another symbol of Ralph's dedication to the women's shirt is the sewing of the Polo logo of the symbol company in the cuff of the shirt. P

It is just an inconspicuous detail, which is only an inch of a logo, but it has gradually become an excellent innovation in the field of marketing.

The symbol of Polo finally became a symbol of female body.

It shows to the world the graceful grace of women dressed in Ralph fashion, which represents a popular fashion.

Ralph is one of the designers who first used logo as a promotional tool.

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< p > the first batch of women's coats sold in Bloomingdale was a great success.

Bloomingdale requires its high-end stores to sell new Polo products and open another Ralph Lauren store to sell men's shirt.

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< p > the success of the women's coat promoted Ralph's rapid entry into the design and development of other women's fashions.

His first batch of women's fashion series was released in 1971.

According to the company's own conception, the fashion displayed should reflect a lively, independent and confident style.

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< p > Ralph believes that many women are more willing to accept clothing tailored to men's clothing, and only need to be pformed into a female body.

Over the years, even though Ralph's design of women's clothing has been widespread and varied, it has never changed.

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Ralph's company has made great progress in the field of women's wear, and has also realized the great difference between men's and women's clothing: Women's clothing styles change much faster and are more responsive than men's to seasonal changes. P

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< p > every year the new women's clothing should meet the needs of spring, summer, autumn, winter and holiday in different seasons and different periods.

Capturing the new trend of clothing design and production in different periods is a very important link. As for design sketches, planning clothing styles, selecting fabrics and so on, they are a small part of the whole design process.

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< p > secondly, it is very important for any garment manufacturer to finish the order and deliver it on time.

After successfully solving the problem of production and layout, Ralph's company is expanding rapidly to the larger demand for women's clothing market.

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< p > < strong > reach the peak < /strong > < /p > in 80s

In P > l975, the business of Polo is booming, and the delivery of products, debt repayment, and the payback of the goods on time have been on the right track.

In the Sacks Fifth Avenue, it had been selling Polo fashion with its own shop logo, and later agreed to sell Polo fashion with Polo logo.

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Not only that, Ralph also sold concession to Japan's Hishayi company, expanding the market of Polo ties to Japan. P

Over the next few years, Polo has signed a concession agreement with manufacturers of different industries, including "a href=" http://www.91se91.com/ "target=" _blank "shoes" /a ", leather underwear, women's underwear, scarves, Japanese men's wear, spectacle frames, and even jewelry inlaid companies in Fifth Avenue. By 1976, Polo's sales volume has been close to $eight million, including all special products.

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< p > 80s is Ralph's overall success.

He launched several fashion trends.

Since 1978, he has been involved in the field of children's wear, first of all boys' clothing, and then after 1981.

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In 1979 P, Ralph's fashionable women's fashion series fully embodies the western customs: leather jacket with fringed lace, slender skirt of North American style, cowboy long leather boots, bright and smooth denim shirt, styson's big hat, and shiny silver buttons.

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< p > five shopping malls in New York bought the complete set of costumes designed by Ralph.

The western style suit that the exclaimed critics call "fashion" has attracted great allure to American women, so that many designers in the super metropolis of New York have followed suit.

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< p > < strong > counterattack /strong > /p >

< p > although Ralph is one of the most outstanding designers in the American fashion industry, he is still attacked by some people.

They advocate that Ralph is not a perfect designer, because he is not like most designers who undergo strict training in regular schools, nor does he have a regular experience of apprenticeship in design department; that is to say, he has never learned how to draw sketches, fashion styles, tailoring, sewing and a series of basic clothing making skills like other designers.

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What puzzles people is how Ralph really got on the road of self-taught learning without p.

Some people think that he is just a geek, just copying others' achievements or slightly changing their faces to adapt to the changing trend.

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Ralph never denied that he lacked formal training. When he refuted his attack, he once said that the trick lies in being able to help with the help of skilled designers, tailors and other technical personnel, but in any case, the core of costume design and creativity must be rooted in their own inspiration and keen insight to the future development trend.

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< p > there are more than one hundred and ten thousand kinds of products labeled Ralph Lauren or Polo, including men's, women's wear, children's wear and clothing, perfume, furniture and household goods.

In every piece of work with Ralph Lauren or Polo trademark, Ralph's heart is poured into it.

When explaining why all products need to be handled personally, he said, "I have to do this. I am not a supervisor, and I am not just doing it for myself."

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< p > indeed, Ralph has its originality in < a href= "http://www.91se91.com/news/index_s.asp" > market < /a > marketing and improving product popularity. He has spared no effort to reform the original business mode of large shopping malls, so that Polo/ Ralph Lauren trademark has always enjoyed the reputation of high quality, high quality and high reputation in the eyes of customers.

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