"Work Together To Build Homes Together" PEAK'S Internationalization Moves Forward

The love clothes were praised for the 14 day battle between China and Iraq. The Iraqi players wore a special and special love garment before the competition. The 8 words of "sharing the heart together to build homes" on the chest were very eye-catching and won the praise of the audience. Subsequently, the Iraqi team members wore their fashionable clothes and fashionable styles in the competition. All the attentive viewers would find that the Iraqi team members had clearly identified the Chinese brand PEAK logo, and PEAK rewrote the history of the world cup without Chinese brands to participate in the equipment sponsorship, so PEAK became the only Chinese brand to appear in the world cup.

On the 12 day of the Iraqi national football team's China media meeting, PEAK's special love clothing has shown you that soft and moisture absorption and sweat perspiration fabrics help athletes create better results.

Eunice, Captain 10, told reporters that the players were very fond of wearing PEAK clothing. PEAK now has a certain reputation in Iraq and the Middle East. This is thanks to the international strategy launched by the sponsors PEAK company since 05, and this is a surprise to the Chinese people today.

Because of the sponsorship of the Iraqi football team, PEAK, a sport brand company with 20 years of basketball history, began to win fame in the football field from the end of 07.

All along, PEAK has been playing the image of basketball expert in the industry. As the official market partner of NBA, PEAK has gradually built up the winning pattern in the basketball field. In this special year this year, all sports brands have increased their sprint. In June 4th, PEAK signed in Beijing as a partner of the 2008 volunteers of "smiling Beijing", and focused on Olympic marketing. Last year, PEAK had become the global partner of the two Olympic Committees of the Olympic Committee of Iraq and Cyprus.

"Why does PEAK sponsor Iraq?"

帶著大眾普遍的疑問，匹克公司總裁許志華向我們表白了匹克這幾年的經營戰略路線：做品牌首先把好定位關，匹克定位為專業的運動品牌，20年來，在看家的核心領域-籃球領域深耕細作，目前已建立籃球領域的領導形象和地位，但是作為欲創世界名牌的企業，匹克要打造的是一個百年企業和全球市場的企業，因此，05年匹克開創行業品牌差異化營銷策略，啟動國際化戰略，匹克首先在籃球領域做深做足，這兩年在籃球領域的投入不少，比如簽約火箭隊防守專家肖恩-巴蒂爾，贊助澳大利亞女籃獲得世錦賽冠軍，但匹克不能僅僅限于籃球領域的市場，基于未來匹克一定是要形成一個綜合領域的體育品牌，匹克在07年計劃拓展足球領域，07年伊拉克國足獲得亞洲杯冠軍，贏得世人喝彩和敬佩。

After signing the Iraqi Olympic Committee, PEAK is also optimistic about the spirit of Iraq's national football team's failure to give up and not give up in the match. It coincides with the PEAK CAN brand's "I CAN PLAY" confidence and tenacious struggle.

After the successful signing of the Iraqi national football team, the first battle between China and Iraq on the eve of the new year's Eve in February 6th of this year, PEAK's striking PEAK billboard and beautiful PEAK football clothes on the scene of the competition made the Chinese appreciate the spirit of a progressive national brand, advancing bravely and striving for the first exploration, and on the way of internationalization, PEAK did not turn back.

"Internationalization of brands is the stage that all national brands must experience and face.

PEAK hopes to take the opportunity of participating in the world cup and sponsoring sports teams, and will continue to carry forward the PEAK model in the international market, that is, the three-dimensional strategy of advertising, sponsorship, sales network and company management. It will lay a solid foundation for PEAK's globalization and centenary industry.

Speaking of PEAK's future, PEAK President Xu Zhihua is full of confidence.