Home Textile Industry: E-Commerce Becomes The Strategic Commanding Point, Strengthening Brand Management Is The Key.

< p > 2013, with the a href= "http://http//cailiao.sjfzxm.com/matertial/show/default.aspx" > Home Textiles < /a > market competition intensifying, it is expected that some enterprises with poor management will be eliminated.

In the face of the phenomenon of oversupply in the industry, home textile enterprises have clearly defined their market goals, and have tried to expand the market, create brands, and make products go further.

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< p > 2013, < a href= "http://http//www.91se91.com/" > home textile bedding > /a > the enterprise attaches great importance to the brand. It has done enough homework not only in brand name and brand image, but also devoted special strength to carry out brand awareness and continuous dissemination of brand name word-of-mouth.

Home textile enterprises are gradually moving towards the era of comprehensive brand management.

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Wu Zhensheng, chairman of Zhejiang's < a href= "http://http//cailiao.sjfzxm.com/matertial/show/default.aspx" > rokraft home textile < /a > Ltd., said that brand building is a complex system project and is not just a name. P

"Over the years, many home textile brands have flashed like meteors.

Creativity or huge advertising input can sometimes make products famous, but if quality is not up to date and management is not keeping up, a sudden crisis may lead to a brand failure.

It can be said that brand is the comprehensive embodiment of enterprise management level and product quality.

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In the process of pformation from seller's market to buyer's market, the brand of home textile enterprises began to be on the agenda, and the increase of consumer brand consumption consciousness further increased the urgency and necessity of strengthening the management of domestic textile brands in P.

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< p > Li Jian, general manager of Fujian Jia Li Si Home Textile Co., Ltd., said: "the guide is the best spokesperson for the product. Only by making the guide understand the products and love the products, can it seamlessly connect with the customers' needs. The value of product 60% comes from packaging, including a series of links such as service concept and publicity.

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< p > pricing must be made in the world. We must be good at mining product selling points, refining additional value and avoiding price war. Promotion is a double-edged sword, and the primary purpose of promotion is to win the reputation of products rather than increase sales.

The strength of the brand is the core of the rule.

A good brand often has a complete development plan, and following the established planning step by step is an important guarantee for success. "

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< p > with the rapid development of the Internet industry, online shopping has been favored by many consumers with its advantages of convenience and convenience.

In 2013, the terminal channel of bedding enterprises will also complete the big shift from offline to online e-commerce. Especially the mainstream female fashion buyers and white-collar workers in online shopping, with the continuous improvement of the quality of life, the demand for bedding is strong. This will make the home textile e-commerce industry easy to break through this year's sales of 10 billion yuan.

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< p > Black & Decker guest (bdker) is a new bedding and home textile brand sales platform jointly created by Shang Shang Yi (Beijing) Technology Co., Ltd. and Chuang Shang Hao (Hongkong) Industrial Co., Ltd.

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Liu Zhongming, general manager of Black & Decker P, said: "Black & Decker customer originated from my concept of integration of e-commerce and durable consumer goods.

Because of the experience of three years of planning in Hongkong media company, I realized that the future of China's electricity supplier industry will be a prospect of unlimited expansion.

At that moment, I met an angel investor. He had been producing bed products for more than 10 years, but he couldn't break through the bottleneck of traditional sales channels. So we decided to set up bdker brand and start the platform together.

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< p > to see the huge business opportunities of e-commerce. The official shopping website of feather bed goods, which has been successfully launched online in 2012, is also available.

The official shopping website is mainly aimed at the retail market, the distribution range can even touch some two or three line cities.

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Anna, vice president of Asia Pacific region, P, said: "in 2013, our retail e-commerce system will continue to develop steadily and rapidly."

He has 16 years of experience in e-commerce operation.

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< p > the biggest advantage of electronic commerce is that it pcends geographical restrictions and can serve users in different regions. At the same time, consumers are free from the trouble of pporting large packages and enjoying the direct delivery of high-end bedding products to their homes.

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