Brand Clothing Prices Of Five Major Cities In China
During the Spring Festival, all brands strive to attract more consumers and spare no effort to produce various preferential policies. P When shopping in Baisheng shopping mall in Fuxing, Beijing, a reporter found that a decorative skirt made by Cartier was 1680 yuan this year, giving a cotton pajamas. Last year modle skirt style was similar to that of this year, but it had no carved flowers, and it sold for 1280 yuan at that time. And a tidal front cotton shirt this year is 120 yuan, 110 yuan last year. For example, the famous men's clothing brand Yiwen mercerized cotton long sleeved shirt this year's new 1680 yuan, can hit 20 percent off; last year 1680 yuan, may hit 40 percent off. Notting Hill shirt this year's new 1580 yuan, can play 10 percent off; last year 1580 yuan, can play 50 percent off ~6 discount. Notting Hill casual pants this year, the new 1380 yuan, can hit 10 percent off; last year's old price is also 1380 yuan, can play 50 percent off ~6 discount. < /p >
< p > look at Erdos again. As the leading brand of "a href=" http://www.91se91.com "wool cashmere" /a, it has always been favored by consumers, but the high price is also exclamatory. If a sweater is priced at more than 4000 yuan, it will still cost more than 2000 yuan after a discount. Three or four years ago, the price of this sweater is still over 3000 yuan, with a discount of more than 1000 yuan. < /p >
< p > in Metersbonwe Xidan flagship store, the first floor is a special store, one to four levels are men's wear, women's wear, city men's wear and women's wear. In the shop, the price of clothing this year is not much higher than that of the same period last year. Moreover, the sales of Smith Barney clothing have been good, especially during the Spring Festival, and the activities such as discount promotions and "buy red packets" have attracted many customers. But even so, careful consumers will find that although a substantial price cut, many clothing is still not cheap. < /p >
< p > reporters after visiting Zhongguancun and Xinjiekou also found that the price tag of the flagship "light luxury" clothing brand was rising constantly, such as the European time force. The difference is that domestic fast fashion brands also start to play an important role in the major shopping malls. For example, mcjeanstown as a new Shanghai clothing brand, the price is almost equal to that of online clothing. At the same time, maintain their own style, won many new generation of consumers appreciate, confirmed the brand in the public mind positioning, has been a lot of loyal customers. < /p >
< p > it is worth noting that the price of Chinese Korean brand ROME is not obvious in 2005. However, in recent years, most clothing brands will match the arrangement of shopping malls, and the corresponding discount will be slightly frequent. But ROME will insist on the new product listing without discount. The price of the new garment in spring is about 500 yuan ~700 yuan. The Japanese brand Honeys has been on the market in recent years, and the price discount is very large during the season. It usually reaches about 70 percent off. Both MANGO and ZARA are fast fashion brands from Spain. They are fashionable women who love fashion and are suitable for the public. The price is basically the same as last year, but with more and more shops opening in China, the discount rate has been increased appropriately. Not only clothing, accessories, such as the American COACH black Fold bag, the price is 6950 yuan this year, there is no discount activity, the same price as last year. < /p >
< p > and in the shopping mall near Beiyuan, orchards and Jieshu, Tongzhou, a reporter found that most of the costumes, including Eral, Aige, AZONA and so on, have launched 70 percent off ~5 discount activities, but most of them are not new products. For example, a sweater AZONA sweater 2012 price of 308 yuan, in 2013 the same style price of 358 yuan, and also like the jade jade brand is marked 50 yuan, 100 yuan, 150 yuan, 200 yuan special area, products are mostly in recent years over the season style. The price of products in this area is very different from that in Beijing's bustling business district. Most of the products sold in the mall are over season products, and the number of new products is relatively small, and there are more discount sales activities. < /p >
< p > Tianjin: international fast fashion brand, price stability, efforts to increase sales promotion strength < /p >
In the past two years, the international fast fashion brands quickly seized the domestic clothing market. Because of the fast updating of their products, the richness of their products and the moderate price, they are highly sought after by domestic consumers. P In Tianjin's Joy City, reporters saw that ZARA, H&M, GAP, MANGO, and WE all launched 2013 new spring festival costumes. Comparing the new products with the prices in 2012, they found that these fast fashion brands did not raise their prices. < /p >
< p > outside the new display area is SALE products, 99 yuan, 149 yuan, 199 yuan...... Products can be seen everywhere, and even some 300 yuan products can be reduced to 200 yuan after the discount. It's not hard to find that these fast fashion SALE products are just stocks. Knowing that it is an inventory product, many consumers are still trying hard to choose. < /p >
< p > Jilin: the price of little Shu dress brand fluctuates little. In the past 5 years, there has been a rise in price to varying degrees < /p >.
< p > reporter visited Jilin department store to see that in recent years, the price of clothing brands in Jilin department stores has increased to varying degrees. Some domestic brands of women's clothing and second tier brands are the same as those of Beijing and other cities. < /p >
< p > but compared to the prices in 2012 and early 2013, the prices of some products such as sho Shu a href= "http://www.91se91.com" > women's wear > /a > brand A02, Eland, ROEM, and Ou Shili remained basically unchanged, with little fluctuation. For example, in 2012, the price of a long woolen garment matching petticoat was 898 yuan, and the price of similar sweaters in early 2013 was between 800 yuan and ~1000 yuan. Eland the price of a long sweater in 2013 was about 850 yuan, which was the same as that in 2012. A02 a skirt was priced at around 700 yuan at the beginning of 2013, and there was basically no excessive increase. < /p >
< p > although the price fluctuation in 2012 and 2013 is not large, since 2008, the price increase of the less ladies' clothing has fluctuated to varying degrees. For example, the price of a sweater in the past fluctuated at 400 yuan ~600 yuan, and now it is basically 700 yuan ~1000 yuan. < /p >
< p > Harbin: fashion trend, brand new product price rise, entity shop style less than online shop complete < /p >
< p > Harbin central street. It is an important business circle in the city. There are many large shops in the 100 year old street, so we visited several famous fashion trends in this street. The new products of these brands have risen compared with those in 2012 and 2011. Under the observation, the reporters found that the turnover of these brands within 5 hours is generally not high. Why? /p
< p > CABBEEN brand has the most amazing discount. The clothing in the shop depreciate by 65% on the basis of the original price. On this basis, the "buy one get one". The journalist tried on a pair of jeans. The original price of the jeans was 599 yuan, and the price was 399 yuan after the price was cut. Even under such circumstances, the final result is still in the air, and many consumers are looking at the shop. It turned out that most of the products in the shop were not new products, and the fashion styles were not in line with the recent trend. < /p >
< p > THETHING is one of the few local brands that can open the market in the market. In recent years, more and more people in the market have been attracted by it. The brand has launched a preferential activity of "299 yuan reduction of 59 yuan", but turnover is still not high. After a consumer analysis: "let me be helpless is that prices have been rising in recent years, the shop style is not as good as online stores, according to the cost of a garment plus all the additional costs are no longer worth the price, like me, old customers can only have" eye addiction. " < /p >
< p > at the same time, Marco Street popular Museum, PLORY, Jim s also did the corresponding discount activities, but the consumers who came to buy were few. < /p >
< p > Cangzhou: the latest price is still high. Discount is not as good as the first tier cities, < /p >.
"P", the North China commercial building located in the center of Cangzhou, and the business district headed by the North China commercial building, has become the "Xidan" and "Wangfujing" with local characteristics in the eyes of the locals. Here, common brands in first tier cities can be seen as a shopping paradise for local consumers. < /p >
< p > but for a three line city, what's the difference between the price of < a href= "http://www.91se91.com" > the clothing price < /a > and the price of the first tier city with the brand? The reporter has learned from some exchanges with some consumers that the price of a lady's windbreaker is about 1300 yuan, the discount is 20 percent off, and the style is not the latest one in the first tier cities, compared with the price of a woman's clothing brand, which is not much different from that of the 50 percent off new price in the Spring Festival in Beijing. The shopping environment of North China commercial building is closer to that of Beijing and Tianjin. Some clothing brands in Beijing and Tianjin can basically be found here. The only difference is the price and style. Although this is a prefecture level city, the price is not lower than that of Beijing and Tianjin. Especially during the holidays, the discount here is not so exciting, and it should be a little behind in style, and more in order to satisfy everyone's demand for brand consumption. < /p >
< p > consumers also told reporters: "some three line cities are now almost all of the" dumping "destinations of some fashion brands, such as Bosideng and ice cream, which are now selling well. But in prefecture level cities or county-level cities, we can only buy the old styles, and the price is about 700 yuan ~1000 yuan, which is not cheap. This year's new models are usually only seen next year or online, and things on the Internet are really fake and sometimes difficult to distinguish. < /p >
< p > "many brands tend to put the market in the first tier cities nowadays. After all, there is still a gap between the consumption power and the recognition of the style, compared with the cities like Beijing. But now the information is developed and the gap is not as big as before. For the price disadvantage, the salesperson attributed it to the brand's price positioning in the operation cost of the mall. "Big brands usually have very low price promotions, which is not good for their brands, and the shopping environment is becoming more luxurious and the cost is increased." < /p >
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