The Profit Of Clothing Sales At Parity Prices Is Getting Thinner Due To Market Demand.

Less than 149 yuan last year, knitted sweaters sold for only 99 yuan this year. The original priced 299 yuan < a > jeans < /a >, now listed only 249 yuan... In the early spring market, the "fast fashion" a > dress > /a > brand has strengthened the characteristics of parity. Recently, reporters in the H&M, ZARA, UNIQLO, FOREVER 21, Ma Sha, Metersbonwe, fan and other brands see that the new products in the season, the price is lower than last year's many styles, directly lower the price of the spring clothing market. < /p >
< p > the "fast fashion" brand is characterized by "fast, ruthless, accurate". In the season of warm and cold weather, some fashionable a > spring dress < /a > has been on the second round of the new product, and from time to time there has been an advertisement of "a certain series starting". However, more and more fast fashion brands are no longer limited to "flip" but return to "classic". In the new products of the season, there are fashion elements such as fringes, silk, lace and so on. There are not only knitted sweaters, sweaters, bottompants and other "joker" products, but their styles and colors have increased, but prices have decreased. Industry analysis, this is because the economic downturn caused consumers to cling to their wallets, classic paragraph is not outdated, good match, sales may exceed fashion, so quickly adjust the design direction. < /p >
At the same time, the discount of "fast fashion" brand is becoming more and more p. Reporters in Marsha, fan and other brands of physical stores or websites to see, in addition to the new model, the brand also increased the clearance of the old section, some products less than the original price of seventy percent off. < /p >
< p > industry sources said: "the high inventory rate is a common disease of many fast fashion brands, and many brands are dragged down by inventory." Among them, the local fast fashion brand Metersbonwe is a typical example. The latest annual report released by the United States of America shows that the company's annual sales decreased by 4.37% compared with the same period last year, and net profit dropped by 29.55% compared with the same period last year, and the growth rate of business growth slowed down significantly. The annual net profit of the company in 2012 was significantly lower than that of the previous year. Another local fast fashion brand customer from the end of last year, the lowest price of a single piece of clothing 9 yuan inventory clearance, and has continued to date. Our chief executive Chen also admitted that fast fashion brands should reduce inventories. It is necessary to establish two supply chains. One is the low cost and large scale supply chain based on basic clothing production, the other is a fast response supply chain featuring a small number of features. < /p >
< p > some consumers like the design and price of fast fashion brands, but worry about quality: "many brands have been named by regulatory authorities." Reporters also learned that, influenced by market demand, the price positioning of different brands is getting closer, and the profits of parity sales are getting thinner. Some brands propose to start with quality and enhance brand value and competitiveness. < /p >
< p > quality, H&M related responsible person said, "preferential price is not the same as the quality of wearable". She believes that fast fashion products must be safe, practical and well made, especially, they should not contain harmful chemicals. To this end, H&M's quality control has been extended from design to completion, and each garment needs about 500 thousand quality tests to be listed. < /p >