2012 1~12 Month Clothing Market Sales Analysis Chart

< p > 1~12 months in 2012, the retail sales of Enterprises above Designated Size < a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > clothing < /a > grew by 17.7% compared to the same period last year, and the growth rate dropped by 7.4 percentage points compared with the whole year in 2011.

At the same time, the growth rate is the lowest growth rate since 2004.

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< p > 2003~2012 annual growth rate of clothing retail sales of Enterprises above Designated Size (%) < /p >

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< p > from the monthly sales growth of Enterprises above Designated Size, the sales growth rate in the second half of the year is obviously better than that in the first half of the year. In the second half of this year, the sales growth rate in the second half of the year is more than 20%, while the monthly sales growth in the first half of the year is below 20%. According to the calculation, the retail sales volume of the clothing business in the second half of the year has increased by 18.9% over the same period last year, which is 2.5 percentage points higher than the 16.4% growth rate in the first half of 3.

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< p > 2012 the growth rate of clothing sales per month for Enterprises above Designated Size (%) < /p >

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< p > quarter quarter sales growth rate, the growth rate in the three quarter and the four quarter is over 18%, and the three quarter growth rate is close to 20%, which is the highest quarterly growth rate in the year.

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< p style= "text-align: left > > 2012 annual growth rate of garment sales above Designated Size (%) < /p >

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< p > < strong > price keeps rising trend < /strong > < /p >.

< p > < strong > the fourth quarter increase is down < /strong > < /p >.

< p > 2012, China's domestic clothing prices continued to rise, according to the National Bureau of statistics, in 2012 1~12, clothing consumer prices rose 3.1% over the same period, of which clothing consumer prices rose 3.3% over the same period, or year-on-year increase.

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< p > 1998~2012 consumption prices of clothing commodities rose year by year (%) < /p >

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< p > since September, with the increase of sales promotion efforts of retail enterprises, the price of clothing retail has been falling for two consecutive months since September, reaching 3.7%. Retail sales, such as discounts, full gifts, raffle tickets and other activities, have continued to drop in clothing retail prices. In December, the retail price of clothing commodities dropped to 2% over the same period last year, the lowest increase in 18 months.

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< p > 2012, residents' consumption price and clothing consumption price increase (%) < /p >

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< p > < strong > promotion promotes the growth rate to recover < /strong > < /p >

< p > the actual growth rate was the lowest in the past 10 years, and sales promotion in the four quarter has picked up.

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< p > 2012, due to the acceleration of the increase in clothing prices and the obvious slowdown in the growth of the macro-economy, the demand for clothing consumption of consumers has dropped significantly, and the growth rate of clothing consumption has dropped to its lowest level in nearly 10 years.

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< p > according to the data of the National Bureau of statistics, in 2012 1~12, the retail sales volume of clothing enterprises above designated size increased by 17.7% compared with the same period last year, after deducting the price increase of 3.3%, and the actual retail sales volume in 2012 1~12 was 13.9%, the lowest level in nearly 10 years.

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< p > 2003~2012, the clothing sales volume of Enterprises above designated size increased year by year (%) < /p >

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< p > according to the statistics of the China National Business Information Center, the retail sales volume of all types of major retail enterprises in the month of 2012 reached the lowest level in nearly ten years in 2012.

Retail sales of all kinds of clothing increased by less than 3% compared to the same period last year.

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< p > 2012, the volume of retail sales of all types of major retail enterprises in China increased year by year (%) < /p >

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< p > from the annual sales point of view, the retail sales volume of clothing can still maintain relatively high growth at a low level of sales growth. This shows that the growth of clothing sales in 2012 is mostly contributed by price increases, and the contribution of retail sales growth is relatively small.

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< p > < strong > online shopping and fast fashion are developing rapidly. < /strong > < /p >

Since P (2010), because of the rapid rise of clothing prices, the relatively low price can effectively ease the pressure of clothing prices on consumers. Fast fashion brands and online sales have developed rapidly in the past two years.

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In terms of P fast fashion brand, 2012 still maintained rapid development and continued to lay the domestic market. On the one hand, fast fashion brands such as ZARA, H&M, GAP and UNIQLO continued to open stores in the domestic market. At the same time, they continued to consolidate the market of the first tier cities, and further extended to the two or three line market. By the end of the year, UNIQLO had nearly 200 stores in the domestic market, and ZARA and H&M stores also exceeded 100.

On the other hand, more fast fashion brands enter and accelerate the layout of the domestic market, such as Forever21, WE, UR, M&S and so on.

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< p > fast fashion and online shopping are characterized by high fashion, high standardization and obvious price advantage. Therefore, it has more impact on the clothing sales of the stores, such as casual wear, and mid priced, standardized products, such as men's shirts, < a href= "http:// www.91se91.com/" > knitted underwear < /a >.

According to the statistics of the China National Business Information Center, in 2012, more than half of the major clothing categories sold by major retail enterprises in the country decreased year by year compared with 2011, and the sales volume of most clothing categories increased by less than that of 2011.

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< p > strong > strength brand market share is larger than /strong > /p >

< p > < strong > December, sales of main clothing brands were less than /strong > /p >

< p > men's suit: the top ten brands have a combined market share of 33.9% < /p >

< p > December, the major retail enterprises in the country were < a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > men's suit < /a > the top ten brands in sales. The leading position of YOUNGOR's market share was relatively obvious, occupying the top position, and Goldlion and Luo Meng were second and third respectively.

(see below) < /p >

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< p > sportswear: the top ten brands have a combined market share of 64% < span style= "font-family:" Times New Roman "; font-size: 10.5pt; mso-spacerun:" yes "> > 10.5pt > < 0".

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< p > December, among the top ten brands of sports wear sales in major national retail enterprises, Nike and Adidas had the highest market share, ranking first and second place, while local brand Lining accounted for third.

(see below) < /p >

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< p > sweater: the top ten brands have a combined market share of 33.2% < /p >

In P > December, among the top ten brands of cardigan sales in major large retail enterprises, Heng Yuan Xiang and Ordos Olympic group ranked the top two, and the overall market share of market share is more obvious, and the overall market share of the other brands is small and the competition is more intense.

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< p > jeans: the total market share of the top ten brands is 44.9% < /p >

< p > December, among the top ten brands in the country's major retail enterprises, the top five brands accounted for more than 5% of the total market share, followed by LEE, Levi 's, Pingguo, Wei Peng and Burton.

(see below) < /p >

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< p > leather clothing: the top ten brands have a combined market share of 24.3% < span style= "font-family:" Times New Roman "; font-size: 10.5pt; mso-spacerun:" yes "> > 10.5pt > < 0".

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< p > December, among the top ten brands of leather clothing sales in major retail enterprises in China, the overall market share of each brand was relatively small, and the market competition was fierce. The top three brands were Ying Da, Chuang-tzu and spider mite.

(see below) < /p >

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< p > cotton sweater trousers: the top ten brands share a total market share of 42.9% < /p >

< p > December, the top ten brands of cotton and woolen sweater sales in China's major retail enterprises were still occupied by the top three brands, including three guns, A&B and good and cool, and the market share was over 5%.

(see below) < /p >

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< p > women underwear: the top ten brands have a combined market share of 56% < /p >

< p > December, the top ten brands of women's underwear sales in major national retail enterprises, Manifen, Ann Li Fang, AI, Ttiumph and Ordifen occupy the top five, and the market share is over 5%.

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