Chaoyang Clothing Enterprises "Embrace And Warm" To Cope With The International Market

< p > "I want to be steady and happy, can resist the pain of loss, a person's journey will not be lonely......"

On this year's CCTV Lantern Festival, Eason Chan's "steady happiness" touched many people and let people reconsider what is the most real happiness.

And for the merchants of the elegant road, their expectation of "steady happiness" will come true from the vision.

Last weekend, the reporter learned from the preparatory group of the Beijing International Trade Association of Beijing (hereinafter referred to as the "Abba road chamber of Commerce") that the International Trade Chamber of the Abba road has gone through the complete formalities and will be formally established this month.

The establishment of the Ya Bao Lu chamber of Commerce has also become a step forward for Chaoyang to build a state-level garment trade pformation and upgrading demonstration base, which enables merchants to "hug and warm" under various changes and pressures in the international market, and embark on a completely new development path. At the same time, this mode of covering the whole industry chain association will also explore a brand new path for the development of Beijing's garment industry.

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< p > < strong > Ya Po Road chamber of Commerce will cover the whole industry chain < /strong > /p >

< p > Ma Jia, deputy head of the preparatory group of the Ya Po Road chamber of Commerce, told reporters that as of now, the chamber of Commerce has absorbed nearly 100 members, including < a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > clothing < /a > Sales merchants, < a href= "http://www.91se91.com/" > fabric > /a > production enterprises, brand strategy companies, relevant institutions, a href= "/a" > clothing design, institutions, logistics, laws and so on, and all fields related to the industrial chain.

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< p > it is learnt that the Ya Po Road chamber of commerce is a non-profit organization.

After the formal establishment, the company will locate the brand of "Ya Po Road", smooth the needs of enterprises in the field, try the market, and provide services such as policy docking and financing docking for enterprises.

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< p > it is understood that the concept of chamber of commerce is not new in Ya Po Road.

Enterprises from all over the country have many townships associations and chambers of commerce according to their different geographical areas and different fields.

Business owners will share their common needs and develop together.

But there is no official co-ordinated chamber of Commerce.

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"P" is different from the local regional sex merchants' Association. The members of the forthcoming establishment of the Ya Po Road chamber of commerce are from all parts of the country, and are related to clothing and apparel industries. It can be said to be a p regional, cross industry and large-scale mass organization.

Ma Jia said that this will enhance the sense of belonging of the merchants in the region.

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At the same time, the establishment of the P will also become a strong support for the construction of Chaoyang District's national garment trade pformation and upgrading demonstration base.

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< p > < strong > absorb members' quality first, < /strong > /p >

< p > according to Ma Jia, to become a member of the company, the threshold is not low. Members should have a certain scale, be honest, have certain brand influence, and have typical representativeness.

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< p > "we have adopted the principle of" quality first "in the selection of members and set up a team at a high starting point. At the same time, we are not eager to expand the membership scale.

In the words of Ma Jia, the chamber of Commerce will gather all kinds of elites in the field of clothing. Only in this way can the chamber of Commerce take the road of healthy development.

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< p > these elite members have played a great role in the preparatory stage of the chamber of Commerce.

Ma Jia told the Beijing Commercial Daily reporter that the company was a non-profit organization, and she would receive a lot of calls during the various stages of preparation.

Apart from consulting how to become a member, most of these calls are all kinds of support.

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< p > "some businessmen call from time to time, asking whether the funds are sufficient during the preparation process of the chamber of Commerce. If they are not enough, they can subsidize them without money; some businessmen voluntarily submit all kinds of copywriters, and summarize the real needs of the enterprises and the real situation of the market as well as the countermeasures."

Ma Jia said that the elegant people are really cute. They have already regarded the chamber which has not been formally established as their base camp.

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< p > the trust and support of merchants make Ma Jia feel the burden on her shoulders, which has also become the driving force of her work: "the chamber of commerce must do well and become a bridge and link between the government and enterprises."

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< p > < strong > "hold together and warm up" to cope with the international market < /strong > /p >

< p >, for the purpose of setting up a chamber of Commerce, Ma Jia is bluntly speaking for the purpose of "holding together to keep warm", to cope with the unfavorable environment of the international market, and to deal with the new market demand formed after the brand of "Ya Po Road" is integrated with the international market.

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< p > in the eyes of Ma Jia, the elegant people have strong vitality characteristics and are very sensitive to business.

"The future chamber of Commerce will seize the fundamental demands of businessmen and sum up experience with all of them and embark on a brand new development path."

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< p > reporter has learned that due to the impact of the international economic crisis, Chinese local garment enterprises, including the business of the Po Po Road, have been greatly affected in the export business.

A company official said frankly, "in foreign markets, the market simply does not sell."

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< p > reporter noted that this dilemma not only exists in Ya Po Road, but also faces the same problems in other regions.

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< p > facing the market changes and pressures, clothing enterprises are more aware of the importance of resultant force.

A clothing merchant said, "most clothing enterprises are very closed to each other. Everyone closes their doors to do their own business without knowing each other and contacting each other.

It is hoped that the government can concentrate these loose forces and form a competitive advantage in the world.

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< p > it is undeniable that the establishment of the chamber of Commerce will improve the situation to a certain extent, and the chamber of Commerce will play a great role in the development of the garment industry.

The role of chambers of Commerce will also grow.

It is hoped that the chamber of Commerce will make a useful attempt to play a collective role in the field of clothing industry in Beijing, so as to provide a useful reference for other regions.

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