Young Women Dominate Footwear Shopping, Best Buy Core Age, Female Users Account For 80%

Today is the women's day. The online and offline businesses have launched various promotional campaigns targeting women. Women's consumer groups are getting more and more attention from businessmen. In 2012, the relevant data showed that, as the main female market, shoes Clothing products have become the top priority of online shopping and occupy the first place in the online shopping market. Among female consumers, women who are distributed in 18-35 age groups are highly concentrated in online shopping.

Excellent purchase Online shoe city According to shoe city data, female consumers account for 5 of the shopping users of yougou.com. Among the female shopping users, the 18- - 34 year old shopping users account for more than 80% of the total female users. The best purchase is based on "fashion" and "high quality", while the female group with stronger purchasing power and income level is the main consumer force in the purchase group. The proportion of female users aged 25 to 34 is 50% higher than that of other age groups.

In addition, as young women dominate footwear shopping, 80% of the female users aged 18 to 35 are in the core age group. At this stage, women have multiple roles such as wives, daughters and mothers in their families, so that they buy not only the commodities they need, but also most children's shoes. Men's shoes and shoes Purchasers. According to the analysis data of the online shopping mall, the sales volume of children's shoes and men's shoes and clothing also showed a steady increase on the 38 day, while women's shoes and clothing products went up slightly.

In view of the survey results, excellent purchase of women's special promotional products, pay great attention to the quality of goods "quality" selection, this year's "38" festival, launched a more consistent with women's age and income orientation of promotional activities. In the week March 4th - March 10th, women's day covers 3.8 categories of women's shoes, women's wear, bags and so on. The brand name of BELLE, her, Lies Dan and other famous women's shoes brands are fully involved; and the thematic activities for women in the sports hall are "love sports, love beauty - 38 yuan for women's day, only for you". Sports goods under a single reduction of 38 yuan, all provide consumers with more convenient selection of high-quality products.