Interview With Chen Mingqing, Chairman Of Zhejiang Blue Sky Textile & Apparel Technology Co., Ltd.

< p > some people say that suffering and frustration are a kind of spirit and wealth, which can stimulate people's will and inspire people's wisdom.

This statement is not false.

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At the end of 80s, Chen Mingqing and 2 friends began to make a partnership in textile business with 70 thousand friends from P. They heard that they wanted to buy a cotton mill in Anhui, and they went shopping.

But it was a cheat, who cheated and cheated and cheated thousands of dollars.

Finally, each person lost more than 3000 yuan.

Because the principal was borrowed, they were bankrupt, and at that time he was at the bottom of his life.

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Chen Mingqing, who is strong and competitive, firmly believes that happiness is at the end of suffering and destiny is in P's palm.

A boat ride with my cousin to the Zhoushan archipelago to start the business of wintering cotton padded jacket. Because of its rough workmanship, its appearance is pretty good. It costs 20 yuan a piece and the price is moderate. It is sold out in more than 10 days, and it costs more than 300 yuan. The factory has to earn more than 10 months to earn it.

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< p > Chen Mingqing was very excited. He borrowed 6000 yuan from his cousin and went into more goods. He had to go all the way from Zhoushan to Wenzhou and Pingyang, and he did not even sell one.

Chen Mingqing broke into the market alone.

From Wenzhou to Fuding and other places in Fujian, Chen Mingqing, who was 19 years old, sold out all the goods. He earned a thousand yuan and dug the first barrel of silver.

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Less than P, he has traveled in more than 30 cities including Zhejiang, Fujian, Guangdong, Jiangxi, Hunan, Hubei and so on.

Once Chen Mingqing went to a cotton mill in Anhui, and agreed with the relevant personnel that the factory stock was unmarketable. He quickly found his home, and made a net profit of over ten thousand yuan and dug the first barrel of gold.

It has also solved the problem of changing money from factory dead goods to win-win.

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< p > in the early 90s, Chen Mingqing invested 20 thousand yuan. He founded the blue sky cloth store in Taihu Zhang Xiao village with his uncle and brother.

Because of honesty and flexibility, Chen Mingqing became a local millionaire in three years.

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< p > he has no small fortune, but widely receives information. He has studied deeply the world famous enterprises, especially the "Nike shoes" mode. He deeply realized that the brand is the cultural foundation, conveys the cultural feelings of humanity and return, and the brand effect is strategic and forward-looking.

After that, Chen Mingqing registered and established the Huzhou blue sky Textile Co., Ltd.

Buying raw materials, designing and processing by oneself, registering the "Lan Xiang" trademark, integrating resources with the supporting factories, and jointly producing and selling fabrics, striving for the effect of 1 plus 1 greater than 2.

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< p > > the "Lan Xiang" antistatic frock fabric is made by Zhejiang Lantian Textile Clothing Technology Co., Ltd., which was independently developed, produced and sold in 1996.

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Since 2001, P has commissioned the national labor protection products quality inspection and testing center to test the finished products of antistatic finish. Up to now, there has not been any unqualified test.

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< p > 2003, the company set up an antistatic fabric testing center to carry out batch inspection of conductive fabric and grey fabric finished fabric to ensure that all the products sold are qualified. In the same year, they obtained the "national labor protection products quality testing and testing center" certificate of accreditation.

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< p > 2005, we have established a scientific and effective standard process for the production and printing and dyeing of "Lan Xiang" brand antistatic fabric.

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< p > 2006, "Lan Xiang" became the only antistatic product in China, which is guaranteed by the Chinese people to guarantee its antistatic performance.

In the same year, the company provided the fabric certificate for the identification of the "Lan Xiang" antistatic fabric purchased by the company and the Chinese insured property.

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< p > Lan Xiang also introduced the "A nset" anti-static high-end fabric, and realized the extension from grey fabric to finished fabric.

At the same time, we cooperate with Wuxi's Lok Chi, Huzhou Yu Hua, Sichuan Jiajia and other domestic first-class printing and dyeing enterprises, and strive to build "A nset" into the top grade brand of domestic tooling fabrics.

Now Lan Xiang has provided finished fabrics for Jiangsu's Yihe textile, Shanghai yuan Chuang and other domestic first-class brand enterprises.

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< p > over the past few years, the "Lan Xiang" brand has formed two main products, which are mainly leisure and professional wear insurance, and have been selected as "China's best quality products", "China's clothing industry quality products" and "Zhejiang province's brand commitment".

At the same time, the company has maintained a good cooperative relationship with the domestic research institutes such as the Jiangsu Textile Research Institute. Based on the use of the antistatic fabric made by the leading third generation conductive fiber, the company has continued to develop the performance of thermal comfort and comfort, and has successfully developed a moisture absorption, quick drying and anti-static functional fabric. At present, it is applying for a national patent to strive for mass market next year.

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< p > in addition, the company has worked with Shandong Zhucheng Sino textile Jin Xu textile Co., Ltd., as the main production base of Lan Xiang's antistatic fabric. Jin Xu's anti-static fabric management rights are all owned by Lan Xiang company, while Lan Xiang's company will ensure that Jin Xu's 6 million meters bill is increased in the year of 2008 and will increase by more than 20% per year, eventually forming the capacity of 12 million meters per year.

In this way, Lan Xiang can concentrate on developing new products, make full use of marketing expertise, do well in product promotion and marketing services, and ultimately lay the foundation for achieving the "multi win" of the brand industrial chain.

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"P", "Lan Xiang", has become the largest anti-static fabric supplier in the domestic cotton industry by the concern and support of the whole society. In 2009, the company will continue to provide high quality and stable performance of anti-static fabric for customers, at the same time, improve the comfort and environmental protection requirements of customers, and increase the development of new fabrics such as thermal insulation, so as to meet the safety, health and comfort needs of industrial workers.

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