China International Shoe Exhibition: The Eight Step Of Exhibition Marketing Dragon

According to the investigation by foreign monopoly agencies, visitors' memory order for each factor of the exhibition includes: attractiveness of exhibits, operation demonstration 25%, booth design 14%, exhibition booth personnel's performance 10%, distribution information 8%, exhibitors' reputation 4%, 39%. This shows that exhibitors do not have fame, they can rest easy, the key lies in the performance of the exhibition site.

On April 1, 2012 -3, the Eleventh China (Guangzhou) International Footwear Exhibition will be held in the Jinhan Exhibition Center. The shoes exhibition will be hosted by the China Federation of Commerce, Guangdong chain store association, Guangdong Leather Association and Dana exhibition group.

As the top exhibition organization in China, the Dana exhibition is a leader in the exhibition industry. The following will be shared with the vast number of exhibitors inside the Dana Exhibition: the eight step of exhibition marketing dragon.

In the first step, the selection of exhibits is the first choice for shoe industry exhibitions. Exhibits are the most important factor for buyers to leave an impression. The selection of exhibits should be based on three principles: 1, pertinence, 2, representativeness, 3, uniqueness. If the exhibitors' products do these things, they will stand out in the exhibition.

The second step is that many exhibitors now use T show, award-winning questions and video and audio presentation methods. This is because, under static conditions, it does not show all the properties of the exhibits, showing all the characteristics, and needs to be explained, emphasized and rendered by means of other materials or equipment. Exhibitors should pay attention to the participation of visitors and prepare some samples for free distribution.

The third step is booth design. At present, many exhibitions also focus on the proportion of special decoration. Exhibitors are also paying more and more attention to special decoration. However, the more expensive clothes are, the more luxurious the decoration is. Exhibitors should consider whether they can fully reflect their image and attract the attention of visitors. Therefore, you can measure the purpose of decoration in several ways: 1. The design of the exhibition booth should be in harmony with the trade atmosphere of the exhibition. 2, the booth design is for the sake of showing off the exhibits, not to win the competition. 3, the design of the booth should consider the public image of the brand and not be too innovative. 4, do not neglect the basic functions such as exhibition, talks, consultation and rest.

In the fourth step, staffing is the key to the success of the exhibition. The staffing of the exhibition booth can be considered from four aspects: 1, select the appropriate type or related departments according to the nature of the exhibition; 2, determine the number of personnel according to the size of the workload; 3, the basic quality and personality of the staff; 4, strengthen the training of professional knowledge and the understanding of product capability, including professional knowledge, product performance, presentation methods and so on.

The fifth step is customer invitation. Exhibitors who go to professional exhibitions have clear objectives. So in addition to passively waiting for customers, exhibitors should consciously invite customers before launching. We can invite and attract customers through direct visits, advertisements, on-site publicity and distribution of materials.

The sixth step is that there is a plan for the exhibition and the order can not be completed. Take the China International shoes exhibition held in April 1st next year as an example. It is the best time to set the booths 10 months ahead of schedule. In July, we will get in touch with the organizers. We can get a better discount and pick the best booths.

The seventh step is to arrange interviews during the exhibition, arrange the group of target customers during the exhibition, and cooperate with the exhibition company to invite target buyers to discuss cooperation. The 1 to 1 brand docking service of Guangzhou international shoes Fair can be done in this way.

The eighth step, with the advantage of exhibition companies, to meet many buyers. During the Eleventh Guangzhou international footwear exhibition, China International Footwear week, China footwear industry summit and "famous brand entry" conference will be held. These activities will bring together the footwear industry elite, department store executives, buyers, shoe designers and people in the field. It can be seen as the best brand marketing platform for exhibitors.

To achieve the above eight steps, you will cross the shoes industry wealth Wulin...