Chongqing Fashion Clothing Summer Orders Increased By 10%

Compared with last year clothing This year, the market is weakening. Clothes & Accessories The market will probably be better than last year by means of short, flat and fast production rhythm and keeping up with fashion trends. Yesterday, reporters from Yuzhong District Association Chongqing Clothing Association learned that this year, Korean clothing, windbreaker and other spring sales are popular, a shipment was immediately robbed. Meanwhile, summer orders will also increase by about 10% over last year.

Chongqing style clothing sells against the trend

The weather has been warming rapidly in recent weeks, and the spring clothing market is also in the hot season. Yesterday morning, reporters in Chaotianmen Chongqing faction boutique City see, clothing store staff are busy packing.

"Not bad. Only more than 1000 wholesales went out in the morning." Ms. Peng, who manages women's clothing on the first floor of Chongqing fashion boutique, said on the busy side that it was already good to sell one thousand pieces a day at this time last year.

"Every family business is good." Huang Mingwei, vice president of the Chongqing Fashion Association, said that after spring production was completed this year, it was immediately robbed, especially Korean clothing and windbreaker. Windbreaker is mainly sold to the north market, while Korean clothing is mainly in South market.

Huang Mingwei said that last year's clothing market suffered a collective cold spell, and Chongqing style clothing was also affected. Last year's spring shipment volume dropped by at least 30%. But spring festival began this year after Spring Festival. This time is the peak season for spring clothing sales. Sales have rebounded on the basis of last year.

Huang Mingwei also told reporters that at present, some enterprises have entered summer clothing production. According to him, the situation is better than last year. In terms of his own Anji nya dress, orders this summer increased by about 10% over last year. In addition, people in charge of brands such as Hao Mei ER and Na Cai di er also said that although the summer wear began to take orders, the current situation would at least rise by 10%.

Fashionable and well craftsmanship.

Deng Yi, general manager of Chongqing port garment making company and President of Yuzhong Association of Chongqing Chongqing clothing association, said that on the one hand, the weather was earlier warming, and on the other hand, it was inseparable from the efforts of Chongqing faction clothing itself.

Deng Yi introduced that in July last year, the Chongqing clothing association led more than 50 enterprises to study in Korea, and for the first time, they cast their eyes on foreign markets. Last October, Korea garment Talent Development Institute was also invited to bring Korean top clothing. Designer To visit and exchange in Chongqing.

"Not only did clothing owners learn advanced management experience, but designers also communicated with foreign garment enterprises, drawing on their fashion design concepts and following up popular styles." Deng Yi said that various garment enterprises have been updated in style. This year, the new market of new Korean clothing and so on has a good response.

In addition, in recent years, the eastern garment industry has gradually shifted westward, and this year's coastal labor shortage is prominent. Many manufacturers can not get products, and dealers across the country turn their sights on the Chongqing market.

Deng Yi said that under the background of this industry, Chongqing style clothing was popular for its fashionable style, fast change and good workmanship. Now it is exported to Harbin, Shenyang, Guangzhou, Shenzhen, Lanzhou and other national markets. In the past, local clothing companies often went to all parts of the country to follow suit, and now they have also changed to foreign companies to come to Chongqing to follow suit.

It is understood that this year's local Fashion Designer It will also be sent to the Shanghai studio of Korea garment Talent Development Institute for professional training and to learn from Italy.

Challenge

The cost of surface accessories is doubled and profit margins are small.

Huang Mingwei, vice president of the Chongqing Fashion Association, said that the top grade accessories needed by Chongqing clothing enterprises were mostly from coastal areas, and the separation of raw materials from the production areas, on the one hand, increased transportation costs and prolonged the market response time of enterprises. On the other hand, the supply of raw materials is also difficult to keep up with, such as Hangzhou, Guangdong and other parts of the surface accessories can basically be used to "grab" to describe.

Huang Mingwei, for example, said that the lace used for ordinary clothes was 20 yuan last year, and this year it has risen to 80 yuan. In addition to soaring prices, it is even more annoying that many fabrics are still missing. Huang Mingwei regretted that due to the lack of accessories, he had a number of spring clothes orders yet to be produced.

In view of this, Cheng Yu Fei, the vice president of Chongqing clothing association and the boss of the company, has also felt the same feeling. He has just gone to Hangzhou to order winter noodles accessories, "when the price of the product is at least doubled, the peak load can reduce the cost," Cheng Qifei said.

In this regard, the Municipal Commission for information and related responsible persons said that Chongqing is borrowing the opportunity of the eastern garment industry to shift, and the construction of garment industry clusters will be intensified, and the matching of surface accessories will be improved. In addition, this year, local clothing companies will also be encouraged to make extensive use of modern sales methods such as e-commerce. On the one hand, they will adapt to the new sales mode, and on the other hand, they can also reduce costs and reduce turnover. At present, e-commerce training for Chongqing garment enterprises is being prepared.