Financial Agents Outside The Olympic Rings

The distance from Beijing 2008 Olympic Games is getting less and less, and footsteps are getting closer and closer.

In 2008, Beijing China will become the focus of global attention. It must be the best opportunity for thousands of enterprises to show their heads.

So, do many people have 08 complex?

We do not know, but at least I am more or less a little bit, look up not far away "2008", sometimes feel that only a layer of window paper, as long as a leak, light is coming directly; sometimes it seems unreachable, this may be pain and happiness, thinking and moving forward, work hard and work.

2008 is also a starting point. The new labor law has been formally implemented since January 1st, and the readjustment of the national statutory holidays is about to be implemented.

Share these hundred words with those who are growing up, who are growing thinkers.

To get to the point, I would like to dedicate the following article to the enterprises outside the Olympic rings.

Let's take a simple look at the market development plan for the 2008 Beijing Olympic Games, which is made up of sponsorship schemes and concession schemes.

Among them, the sponsorship program is divided into 2 levels, one is the sponsorship plan for the Beijing Olympic Games, and the other is the supplier plan for the Beijing Olympic Games.

The sponsorship plan for the 2008 Beijing Olympic Games, in addition to the sponsors of the sixth global partnership program (up to now 12), Beijing's 2008 Olympic sponsorship program also includes three levels: Beijing 2008 Olympic partners; Beijing 2008 Olympic sponsor; Beijing 2008 Olympic supplier (exclusive supplier / supplier).

The concession plan of the 2008 Beijing Olympic Games is that the Beijing Olympic Organizing Committee authorizes enterprises to produce, manufacture and sell products with the logo of the Beijing Olympic Games, mascot and the logo of the Chinese Olympic Committee.

The enterprises outside the Olympic rings refer to the enterprises outside the Olympic Games and the Paralympic Games sponsors.

You may not be able to clean up. Cocacola is the global partner of the regional games, that is, TOP sponsors. But in several Olympic Games, Pepsi has grabbed some of the limelight.

Pepsi sports sports experience or interaction near the Olympic venues, such as the three person basketball game, let sports enthusiasts participate in, interact with stars, etc., so that many people who do not know the situation think that Pepsi is TOP sponsors.

Personally, I think this year when enterprises do marketing plans for next year, they should consider Olympic sports marketing, whether it is related to Olympic Games or not.

The Olympic Games is a piece of cake, and many enterprises share it together to see who cut it fast, cut it right and cut it hard.

In the next year's marketing plan, if there is no Olympic sports marketing part, even if we find business opportunities, it will be temporary cramming.

The author suggests that enterprises with Olympic Games should at least spend more than 60% of their promotional expenses next year on Olympic sports marketing, and non related enterprises should pay more than 30% of their expenses.

We should be willing to pay for publicity and promotion.

Of course, we must pinpoint the entry point of sports marketing for enterprises and Olympic Games.

For those companies that are prepared to enhance their brand awareness, there are several ideas to share with you here: first, during the Olympic Games, the Olympic events schedule is printed with brand LOGO information.

Widespread dissemination and dissemination, as long as you make beautifully, will normally be retained until the end of the Olympic Games.

Although the information is developed now, people still have a soft spot for things that are readily available. People will not refuse anything that is readily available.

There are a few people who will never forget. They can see the time of events at any time and place. At the same time, they can also pay attention to the company's LOGO.

Concentrated pmission, intensive frequency, and small cost.

For enterprises, this should be the first choice and must be chosen.

Two, Olympic marketing, sports activities must be involved.

Olympic Games competition results of guess and interaction.

Competition can not be achieved without achievement.

In our company's stores and outside competitions, we will win the lottery every day, and organize sports enthusiasts or people who work in a relatively special way to take part in mass activities such as cannon ball PARTY and sports forums.

Three, joint promotion of products related to Olympic Games.

For example, the manufacturers of basketball shoes can sell twenty percent off basketball shoes on the day of the eight finals during the Olympic basketball games, and the thirty percent off sales of the top four teams.

Consumers who buy basketball shoes, clothes bought by sportswear manufacturers still get unexpected harvest, and so on. Entertainment places, KTV, and the current popularity of feet washing and massage are all at the same time, can you offer "Olympic package" at this time?

Four, the embodiment of Olympic spirit.

Humanistic Olympics is one of the basic concepts of Beijing 2008 Olympic Games, and the Humanistic Olympics is the soul of Beijing Olympic Games.

The Humanistic Olympics fully embodies the spirit of "participating in the Olympic Games and benefiting from the Olympics". The Humanistic Olympics are the Olympic Games of culture, the people-oriented Olympics, the realization of a harmonious Olympic Games, and the organic unity of "faster, higher, stronger" and "harmony, harmony and peace".

Should our enterprises play the role of corporate citizenship in this Olympic Games and show the world a Chinese etiquette?

Are we ready for catering, accommodation, pportation and so on?

The Olympic Games are a competitive event and a test of quality.

I finally hope that our country won more than just trophies in this event, and more of the reputation of the citizens of the world.

We believe in China and believe in the world!