Sports Brands Rush Into The Two Or Three Tier Cities

Lining (franchised store) special sale, Nike (exclusive store) special sale, Adidas...... On the morning of 10, there was a great bustle of people coming and going. Perhaps a lot of sports brands are making efforts to clear up the stock. Maybe spring is coming. Autumn clothes and winter clothes are on sale in season. There are a lot of shopping malls and discount stores in Ji'nan. Even in the wholesale market of Kou Kou clothing, there are endless activities such as fur clearing, thousand yuan special sale and so on. For a while, Spring clothes With the winter clothing, the shopping mall and sports and fashion are cleared together.

　 Clear stock, Nike sneakers or cheaper.

According to media reports, the international first-line sports brand Nike will open 40 to 50 self run factory stores this year, and the discount rate will be maintained at 3 to 60 percent off. Not only that, the scope of the opening of this store is expanding from the first tier cities to the two or three tier cities, which means that in the second tier cities of Ji'nan, the sports brand discount led by Nike will increase, and people will be able to buy Nike sportswear with less money.

It is understood that there are more than 20 Nike entities listed in the online shop in Ji'nan, including Nike discount stores that have just settled on top quality products, Les, and already have 5 or 6 Nike discount stores. The discount rate of goods in these discount stores is between 60 percent off and 30 percent off, and the price ranges from 400 yuan to 800 yuan. Unlike in previous years, reporters in Ginza, GUI and other shopping malls saw that the styles and types of these discount stores were faster and more updated than before. According to the above reports, the general winter wear discount of Nike factory stores is around 65% off, the discount in spring and autumn is about 60 percent off, the discount in summer is about 70 percent off, and if Nike's best-selling sneakers are priced at 1500 yuan, after a simple calculation, the final market price is 400 to 500 yuan. This will mean that the discount price of Nike shoes will be almost the same as that of other domestic brand sneakers. Ji'nan residents will be able to buy cheaper Nike sports shoes.

Meanwhile, domestic sports brands such as Lining, Anta and 31st degree are also constantly clearing inventory and discount promotions. In Shan Shi Dong Road, the 31st sports brand shop is on sale every year. On the 11 day, the reporter saw almost everything in the shop. clothes And footwear have discounts, the intensity of more than 50 percent off, and some sports shoes price even around 100 yuan, this discount will also the domestic sports brand and international first-line sports brand price difference, also diverted some consumers.

Busy throwing goods, winter wear discount as low as 70 percent off

As seasonal price cuts, this spring's changeable weather gives more time to the winter clothes that are on sale. At the mouth clothing On the two floor of the wholesale market, the reporter saw almost all fur and winter clothes on sale. In a fur store, fox fur collar Rex rabbit fur coat is sold for two thousand or three thousand yuan in winter, and the price has now been reduced to more than 1000 yuan. In addition, cashmere, mink, pure woolen coat, Sweater And so on are also on sale. A shopkeeper told reporters, "because the number is not complete, eager to cash in on the new goods, the shop winter clothing all special sale of 70 percent off."

Recently, the Hualian Ka Wah shop is also bustling. Due to the weekend and 38 festival activities have not yet ended, the promotion of logo in the store is also marked by the word "38 promotion". When entering the two floor of Hualian Commercial Building, the reporter saw the special sale of clothing such as IgG and G2000 at the elevator door. A customer told the reporter, "look at this T-shirt, it was more than 200 last summer. It's only 70 yuan now. It's not exactly the number. It has to be carefully cleaned out." The shopping guide said, "apart from the discount on winter clothing, many last year's summer stock also went to the node to clear up, because some new summer wear has been listed, and last year's natural sales are bad, and discount treatment is needed."