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The Quality Of Outdoor Clothing Is Cloudy, And It'S Not Easy To Say "Love You".

2013/3/15 15:27:00 49

Outdoor Sports Brand Traditional Sportswear Casual Wear Market

with the rise of outdoor sports, new outdoor sports brands are springing up, many traditional sports enterprises naturally smell business opportunities, and have developed outdoor clothing series.

The reporter searched outdoor clothing in a well-known online retail store, and found more than forty-three thousand kinds of merchandise. Meanwhile, the website's < a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > goods are only three hundred thousand kinds.

however, behind the dazzling outdoor clothing, there are problems of lack of supervision in its raw materials, production and marketing, especially when consumers encounter quality problems.

the market is hot, and the outdoor brand grows rapidly.

under the continuous downturn of the apparel industry, outdoor clothing as a new force in the Chinese apparel market has grown significantly.

Relevant data show that the scale of China's outdoor products market increased from 60 million yuan in 2000 to 11 billion yuan in 2011.

according to the statistics of China Outdoor Business Union, sales of outdoor products in 2011, China's < a href= "http://www.91se91.com/news/index_f.asp" > outdoor goods < /a > have reached 54 billion 300 million yuan, an increase of nearly 70% compared with 2010, and the number of outdoor brands that have been active in the Chinese market from 2010 to 2012 has reached 717, an increase of 29%.

Among them, domestic brands reached 334, increased by nearly 46%, and the number of foreign brands reached 367, an increase of 13%.

Analysts believe that this is because foreign outdoor sports products market has been basically finalized, and China's brand is developing rapidly.

for consumers, the more intuitive feeling is that outdoor sports shops are beginning to become ubiquitous.

In the major shopping malls of Xidan, Beijing, the first line brands such as Columbia, "THENORTHFACE" and so on have already been stationed. Some famous domestic outdoor products brands have set up stores in the two or three tier cities.

according to a salesperson, the best selling items in outdoor sports products are clothing, shoes, mittens, gloves and other daily necessities. Compared with other professional outdoor products such as mountaineering buttons, tents, camping cookers, flashlights, etc., few people ask for it.

Mainly because outdoor clothing, backpacks and so on can also be used for everyday wear, and the application surface is wider and more popular than other appliances.

near the new year, the reporter found that although the traditional sportswear and < a href= "http://www.91se91.com/news/index_q.asp" > casual wear < /a > are still the main sales force of the business, many shopping malls and supermarkets have placed outdoor sporting goods in a prominent position.

Before the Spring Festival, consumers who buy outdoor products are prepared to travel during long holidays or as gifts for their relatives and friends.

In order to seize this sales growth point, many outdoor stores also started playing holiday promotions.

Why do consumers love outdoor clothing?

why outdoor clothing is loved by consumers?

Mr. Dai is from Chengdu. Once he walked in the street, he accidentally discovered an outdoor shop.

Walking in, he saw a shirt dozens of yuan, a pair of trousers more than 100 yuan, the price is lower than the ordinary clothing.

Since then, he not only frequented outdoor stores, but also liked outdoor brands.

in Mr. Dai's view, the reasons why he likes and buys outdoor products is: first, the marking is clear, especially the durability of fabrics and other materials.

For example, nylon fabric will indicate 400D, 600D or 1000D.

The two is optimized design, especially the pursuit of safety and ease of use.

For example, summer trousers and jackets are often made of segmented trouser legs and long sleeves.

The purpose of this design is to protect the skin and heat dissipation when people encounter more mosquitoes or sun exposure in the wild.

The three is strong functionality.

The Chengdu area is humid and has large water content. It can see the sun in a few days a year. After washing for one hour, the ordinary clothes need to be dried for several days. After washing the outdoor clothes quickly, only one or two hours indoors are allowed to dry.

"P > Mr. Dai also told reporters:" the choice of outdoor clothing is the most important or heavy function.

For example, mountaineering, on a high altitude mountain, it's very cold at night.

You can't drive on the mountain, so you can only carry your own backpack.

This not only restricts the weight of the articles carried, but also requires the clothes to be the lightest and very warm.

Mr. P, who lives in Haidian District, Beijing, is more than 60 years old. He is wearing an assault suit, walking shoes and carrying an outdoor bag in his hands.

When he talked to reporters, he said, "although I am old, I do not feel old, especially when I put on outdoor clothes. I give myself a mental head."

It can be seen that outdoor products are not only loved by young people, but also loved by the elderly.

it is not difficult to see that the main reason why consumers choose outdoor clothing is due to their functions, such as rain protection, flame retardancy, quick drying and scratch prevention.

In view of this, the quality requirements of consumers for outdoor clothing are also bound to be functional.

Cheng also function failure also function .

outdoor clothing, is it really as good as publicizing by the manufacturer?

July 2012, Mr. Li, who lives in Anshan, Liaoning, spent more than three thousand yuan to buy an assault suit.

After a rain, Mr. Li, who had bought a new dress and had not been fresh, gave birth to a question from his heart: when the shopkeeper made such a price, the shopkeeper also clearly indicated that the clothing had waterproof function. How could it really rain, and the clothes had no effect at all? {page_break}" less than "

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Mr. P, who is full of doubt, can not help but go to the Anshan quality inspection institute by taking this dress. It can go to the quality inspection office, but the local staff find that the testing standard marked on the clothes is FZ/T81007-2003 textile industry standard, and in this standard, there is no testing project of the assault clothing.

As a result, the rain proof nature that Mr. Li wants to detect can not be detected, and rights protection will not be realized.

according to the staff of Anshan Quality Inspection Institute, in recent years, there are many cases of disputes arising from the purchase of outdoor products by consumers and so on, and there is little chance of success through testing, because the standard of outdoor products is not perfect or even missing.

Before that, there was no sun protection for consumers to buy the cloak, but there was no corresponding standard for testing.

The quality problem of P clothing and the difficulty of consumer rights protection were exposed in a rain.

The report said that the raincoat should indicate that the product has the function of rainproof, and the manufacturer has not declared that it is imitation product, and the price is not bad.

this is a problem that can not be ignored.

After in-depth investigation, the reporter learned that in 2012, a European environmental protection organization tested many famous outdoor clothes, and found that most of the outdoor clothing detected toxic and harmful substances to the environment and human body.

Most of the tested samples contain over standard perfluorinated compounds (PFCs).

Traces of perfluorinated (PFCs) and fluorinated compounds are found throughout the world.

These toxic pollutants not only affect the environment, but also do harm to human health.

Now known hazards to human body are endocrine disorders and reproductive system diseases.

in the outdoor functional fabrics such as mountaineering and skiing, fluoride is found.

These outdoor garments need to be treated with chemicals to improve the waterproof and breathability of garments, and most outdoor manufacturers use perfluorocarbon compounds (PFCs) in the current processing technology, resulting in the abuse of fluoride.

test results show that most of the problems are focused on the choice of clothing and surface coatings for manufacturers at the beginning of the design, while some quality problems, such as waterproof waterproof clothing reported above, are not waterproof.

why is it seldom seen by the media to expose the quality problems of outdoor clothing?

standard deficiency is difficult to supervise and not easy to expose.

the outdoor clothing market is promising, resulting in rapid influx of money and quality. Especially in the absence of product accumulation and lack of manufacturing experience, it is difficult for some manufacturers to switch production quickly, making it harder to guarantee product quality.

In addition, some enterprises lack credibility, so they can be confused and confused.

Zhu Qinghua, a researcher at CIC light industry, told the media that perfluorinated octanoic acid is pervasive in outdoor brand sportswear, which is not restricted in the testing standard of Chinese outdoor clothing.

from the perspective of the outdoor apparel industry, the most urgent problem is to establish and improve product standards, so that we can have laws to follow, and we can rely on them. In this way, we can use standards to restrict production enterprises and supervise and enforce laws according to standards.

it is understood that the establishment of standards for outdoor clothing, the relevant departments have begun to act.

Although perfluorinated compounds have not been included in the product standard of clothing in China, the following standards stipulate the relevant detection methods: GB/T23243-2009 provides the standard for the detection of perfluorooctane sulfonyl compounds in food packaging materials; the local standard DB33 /T749-2009 of Zhejiang province stipulates the testing standards for perfluorooctane sulfonate and perfluorooctanoic acid in textiles and leather products; and the standards for the determination of perfluorooctane sulfonate in leather and textiles are stipulated in the People's Republic of China entry exit inspection and quarantine standard SN/T2449-2010 and SN/T2842-2011 respectively.

Zhu Qinghua therefore believes that no restriction does not mean harmless or allowed to use, and the relevant laws, regulations and standards of the state are constantly improving.

"how to solve worries, only Du Kang".

When the standard of outdoor clothing has not been established or perfected, it seems that the only thing that can give consumers confidence and confidence in quality is only the brand of the product and the reputation of the enterprise.