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China'S Textile And Garment Industry Is Heading Backward.

2013/3/15 14:25:00 16

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China Apparel Association Textile And Garment Export China Textile Industry Federation

What's the change of Chinese apparel industry in the past 2012? 2012. How do we see this change? For the coming 2013, what direction will the industry of China's "href= http://www.91se91.com/news/index_cj.asp" > clothing "/a" become?

With these two questions, the reporter interviewed Chen Dapeng, executive vice president of China clothing association.

Chen Dapeng thinks that although 2012 is a very difficult year for the Chinese garment industry, the industry still has a sound development under the joint efforts of the whole industry.

In 2013, the whole industry will still face more severe challenges, but at the same time, it will also be full of opportunities.

garment industry bid farewell to high speed growth

Since the reform and opening up to the outside world, "a href=" http://www.91se91.com/news/index_c.asp "textile > /a" has gained rapid development in China with the advantages of price, cost and good market opportunities. China has become the world's largest producer, consumer and exporter of textiles and clothing in the world.

But this extensive mode of development relying on scale is increasingly showing its unsustainability. Coupled with the depression of external macroeconomic environment, the difficulty of the operation of the industry can be imagined.

For the Chinese garment industry, which has been proud of "rapid growth" for 30 years, 2012 is indeed a somewhat frustrating year.

from the point of view of exports, according to the data of the General Administration of customs, in 2012 1-12, the total export volume of textiles and clothing products in China amounted to US $254 billion 921 million, of which the export volume of textiles and clothing was 95 billion 776 million US dollars and 159 billion 145 million US dollars respectively, up 1.2% and 3.9% compared with the same period last year, and the growth rate was lower than that of 2011.

in addition, according to the relevant data, in 2012, China's textile and apparel exports to the EU totaled 47 billion 90 million US dollars, down 11.9%, the first two digit decline in recent years, of which clothing decreased by 13.6%.

Last year, China's total exports of textiles and clothing to Japan amounted to 27 billion 230 million US dollars, an increase of only 0.5%, of which 2.2% of textiles and 1.1% of clothing.

At the same time, China's total exports of textiles and clothing to the United States last year totaled 38 billion 920 million US dollars, an increase of 3.3%, with a smaller increase, of which 3% of clothing grew.

On the whole, China's clothing exports grew in 2012, and its exports amounted to 159 billion 180 million US dollars, an increase of 3.9%.

Chen Dapeng said that the demand for international market of China's clothing industry was shrinking last year, and the export growth rate was not high, especially the reduction of the European market.

from the domestic market, according to statistics, in 2012 1-12, the retail sales of clothing commodities in the above quota enterprises increased by 17.7% compared to the same period last year, the growth rate dropped by 7.4 percentage points compared with the whole year in 2011, and the rate of decline was relatively large. At the same time, the growth rate was the lowest growth rate since 2004.

Meanwhile, in 2012, China's domestic clothing prices continued to rise, according to the National Bureau of statistics, in 2012 1-12, clothing consumer prices rose 3.1% over the same period, of which clothing consumer prices rose 3.3% over the same period, or year-on-year increase.

according to the statistics of the China National Business Information Center, the volume of retail sales of all types of major retail enterprises in the major retail enterprises in 2012 has also reached the lowest level in the past ten years in 1-12 months.

From the full year sales in 2012, the sales volume of clothing retail is still relatively high in the case of low sales growth. This shows that the growth of clothing sales in 2012 is mostly due to the pull of price increases.

Compared with exports, domestic demand is more important for the development of textile and garment industry than P.

It is understood that the annual output value of textile industry above designated size enterprises increased by 12.3% over the same period last year, which is 9.9 percentage points higher than that of the same caliber export delivery value.

In Chen Dapeng's view, domestic demand will play a more important role in the growth of textile and garment industry in the complex and changeable external environment.

from the fixed investment situation of clothing industry, after the initial seasonal adjustment, the fixed assets investment of the apparel industry in the fourth quarter was 85 billion 430 million yuan, an increase of 29.9% over the same period last year, and the growth rate was 8.8 percentage points faster than that of the previous quarter. After a long decline of 5 quarters, the growth rate was regained.

Some analysts believe that with the economic environment showing signs of bottoming up, the overall confidence of the apparel industry will have a certain degree of recovery.

"P >" it is undeniable that last year, the clothing industry did face great difficulties and the enterprises were under great pressure.

But now looking back, the industry has made some progress in many years of internal problems, and its performance is dominant. The industry development can still be described by the word "healthy" in two words.

Chen Dapeng said.

"According to the understanding of Enterprises above Designated Size, the total profit has increased by more than 10%. Compared with the increase of the comprehensive operating cost of enterprises over 10%, we can find that the quality of the operation of enterprises is actually improving."

"P >" Chen Dapeng believes that adversity is a good thing for the development of the industry.

For the highly market-oriented garment industry, we must constantly adjust the market situation.

"In the past few years, the overall market demand for domestic clothing is still relatively rigid, and the industry is developing at a fast pace.

Today, faced with a series of problems such as market changes, shrinking demand, increasing comprehensive costs and increasing inventories, this kind of training is definitely a good thing. The industry can take a more systematic review of our development mode and think deeply about what the industry has neglected in the past development, thus laying a solid foundation for the new round of development.

clothing industry entered a moderate growth period .

the current garment industry has bid farewell to the era of rapid growth and entered a medium speed development period. This development speed is adapted to the speed of development of the entire Chinese economy in the adjustment period, and it is normal.

In 2013 P, the economic situation at home and abroad is still more complex. The development of garment industry has both positive and negative risks.

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In 2013 and in the coming period, the domestic demand market will play a more supportive role in the garment industry than in P.

As the income of urban and rural residents continues to increase, the consumption of domestic demand is expanding and upgrading. There is no fundamental change in the macro fundamentals. Insisting on expanding domestic demand is still the basic starting point for China's macroeconomic regulation and control policy this year. Coupled with the orderly development of urbanization, various measures to improve people's livelihood and expand domestic demand have been further implemented and the effect has been shown, and the domestic demand market will continue to maintain steady growth.

Chen Dapeng told reporters that with the continuous improvement of the overall consumption level of fashion, the continuous development of fashion culture, and the continuous optimization of brand development environment, coupled with the growing importance of the state's manufacturing industry, the consumption of domestic clothing will continue to expand, and China is still the most promising market for the whole ball game.

although the domestic demand market will continue to provide a driving force for the smooth development of the garment industry, the pressure on external demand, cotton price differentials and production costs will continue to exist. The garment industry will continue to adjust.

according to the analysis, in 2013, China's "a href=" http://www.91se91.com/news/index_s.asp "textile and clothing" /a "export will still face greater pressure and maintain a low growth trend.

Affected by many uncertain factors such as the European debt crisis, the international market does not have the conditions for a marked improvement. Consumption in the external demand market lacks motivation and demand growth is weak.

Chen Dapeng believes that although this year's clothing export challenge is not small, but because China's garment industry has a good industrial foundation, with the most complete industrial chain, coupled with the continuous improvement of innovation ability, China's clothing industry still has competitive advantage in the world.

in addition, last year, on the eight session of the five China clothing association, Chen Dapeng once said that the operation pressure of the industry continued to increase.

First, the difference between domestic and foreign cotton prices has great impact on the industry; two, the cost of labor and environmental resources will continue to rise. The three is that although the credit policy is loose in 2013, the difficulties of financing and financing are still difficult to solve. The cost of financing is still high. The pressure of capital shortage on enterprises is still greater. Four, the demand for energy saving and emission reduction continues to improve, and enterprises will pay greater cost in terms of energy conservation and emission reduction.

especially noteworthy is that at the beginning of this year, at the "2012-2013 year textile industry economic situation conference" held by China Textile Industry Federation, China Textile Federation pointed out that the impact of cotton policy on the operation of the industry is still outstanding.

As the international cotton market is still in a state of supply exceeding demand, in 2013, the international cotton price lacks the power to rebound sharply, and the problem of cotton price difference between inside and outside will continue to exist.

At present, the state has not yet formed a clear solution to the problem of cotton price difference between inside and outside, but if we can study and issue relevant measures as soon as possible, it will be of positive significance to further smooth the textile and garment industry.

go against the water and sail backward.

in Chen Dapeng's view, the clothing industry must build an international vision and standard industrial chain with a scientific attitude.

The collaborative innovation of upstream and downstream industry chain is a very important support for the construction of the garment industry.

Clothing enterprises should pay attention to the development of upstream enterprises, and at the same time increase the communication and cooperation between upstream enterprises and accessories enterprises through joint channels, and jointly develop and coordinate development so as to form an integrated innovation capability.

"P >" textile and garment upstream enterprises have been greatly improved over the years, but there is still a gap compared with the international industry.

Now clothing design is not just clothing itself, it is related to upstream fabric enterprises, yarn, color, trend and a series of design.

Chen Dapeng said that efforts should be made to promote cooperation between garment enterprises and upstream enterprises, including suppliers, excipient enterprises, manufacturers of industrial clusters, etc., so as to design and optimize brand supply chain with internationalized integration, enhance the management and operation level of industrial resources optimization allocation by means of informatization, and create a competitive industrial chain to cope with changes in the economic situation and competitive environment.

In terms of industry platform and collaboration, we should actively encourage innovation and development, jointly seek new models, actively explore new methods, abide by industry consensus and industry norms in coordinating self-discipline, encourage social responsibility, and try to establish a new framework for common development, innovation and progress in the whole industry.

Chen Dapeng believes that the industry should also respond to environmental changes with innovation.

In a variety of adverse industrial environment, faced with the negative factors of the development of the industry, most enterprises in the industry face difficulties and strive for progress, pformation and upgrading.

In the face of changing internal and external environment, brand enterprises need to adhere to brand building and product development.

"In the face of the declining market demand at home and abroad, brand enterprises need to pform the extensive development mode of the past extension and expansion, and focus on consumer research, product development and channel quality, and strive to enhance the brand connotation value."

Chen Dapeng said.

We must adhere to market orientation, diversify channels and enhance R & D and innovation capabilities.

We must persist in industrial innovation and increase technological input.

We should actively innovate, increase the intensity of technology development and information application, optimize the mode, improve efficiency, and make a new path in e-commerce, intelligent manufacturing, modern logistics and industrial chain collaboration.

The gap between Chinese clothing brand and international brand is the gap in system management.

Now, the innovative thinking of business mode is not only about terminal, but also more attention should be paid to the innovation of organizational mode and the innovation of corporate governance structure.

Chen Dapeng told reporters that our enterprises should gradually change to value innovation enterprises.

China's garment industry has undergone rapid development over the past 30 years since reform and opening up. Today, the comparative advantage of the whole industry has changed greatly. The domestic and international market environment, conditions and needs have changed a lot.

The demand in the domestic market has been far different, and consumers have been upgrading their pursuit of design, function and healthy lifestyle.

From the point of view of consumption demand, consumers will find products with the best price performance and their lifestyle.

clothing industry is facing a large influx of international brands, and at the same time, market competition is intensifying in the challenges brought by domestic consumption changes.

Changes in the two markets at home and abroad and changes in some elements of the garment industry have made it necessary for the garment industry to change.

"On the one hand, we should seek new orientation in the international market, go from the low end to the high end; on the other hand, in the face of the domestic market, we need to meet the new needs of the people for a better life and also adapt to this period as soon as possible in the industrial form.

In depth study of changes in consumer demand, study the connotation of high quality life expectations, adapt to the diversification of market changes, take product as the center, create new brand system, innovate business models, create enterprise and service brand with full service chain and whole process service, deepen and extend service, create new value growth points, and enhance brand value.

in the interview, Chen Dapeng especially mentioned talent. He thinks that talent is the driving force for the development of the clothing industry.

"The upgrading of talents is the most important driving force and support for the development and upgrading of the whole industry, and the change of ideas and thinking can change the country and the nation."

therefore, the garment industry should strengthen the reform and innovation of the talent mechanism, strive to improve the talent structure and training system, vigorously promote the organizational structure optimization and management mode upgrading, create an organizational culture full of creativity and vitality, and build up the foundation of upgrading pformation and reconstruction with high quality, internationalization, creativity and practical spirit.

"Last year, entrepreneurs in the clothing industry experienced difficulties, and entrepreneurs grew and improved. This is the biggest harvest for the entire garment industry.

The promotion of entrepreneurs is the upgrading of the industry's thinking and innovative consciousness. Entrepreneurs are beginning to think more systematically, and thinking is no longer a simple point, but a change in the way of development.

Next, the adjustment of the garment industry is bound to be a new development, laying the foundation for a brighter, broader and more sustainable development of the industry. "

Chen Dapeng believes that the young entrepreneurs who are now represented by the two generation of garment enterprises are very good at quality. Their vision and knowledge structure are excellent, and they do not lose their parents' consciousness of hard work.

"Driven by these entrepreneurs, there will be many new developments in the whole industry. The overall upgrading of the garment industry will depend on the new generation, the 70, the post-80s, and even the outstanding young entrepreneurs in the future, representing the future of the industry.

Today, the younger generation gradually embarked on leadership positions, bringing new horizons and ideas. The change in the talent structure of the garment industry will be an important support for this industry to enhance development, and also a hope for the future.