Textile Enterprises Practice Internal And External Efforts To Increase Competitiveness
< p > external work: demand oriented, see recruiting and disassembling strokes < /p >
< p > "foreign power" emphasizes the timely acquisition and market-oriented response to market demand, and is still at the tactical level of "recruiting and recruiting".
If fabric enterprises want to produce marketable products, they must maintain a positive interaction with the downstream garment enterprises, understand the needs of the other parties in a timely manner, and adjust the product development and production in a timely manner guided by the market demand of garment enterprises.
Only when fabric companies keep up with the trend of fashion can they react quickly when market demand changes.
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< p > in this process, < a > fabric enterprise < /a > the ability to acquire market information in time is particularly important.
In addition to obtaining demand information from downstream garment enterprises, it can also directly investigate the consumer market and obtain first-hand information on consumer demand.
Although the fabric enterprises directly investigate the consumer market, although they have to pay a certain price, the information obtained will be more direct and accurate, which can be a useful supplement to the information obtained from the clothing enterprises.
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< p > internal strength: innovation leads the trend, no move, no win, no /p.
< p > "internal strength" does not depend on market demand and leads the trend of popularity through innovation. It is at the strategic level of "no win, no win".
Fabric enterprises can accurately grasp and respond to the needs of downstream enterprises. Although they can keep up with the trend of fashion, they are still slightly passive.
On the basis of this, the fabric enterprises need to make an in-depth study of consumers' consumption psychology and consumption habits, which will help enterprises grasp the trend of consumption market from the source and predict the possible market demand in the future, so as to guide enterprises to carry out technological innovation and new product development.
Only by innovating can the fabric enterprises take the lead in the market trend and become the leader of the market.
This is to change passivity into initiative, to change everything without changing it, and to win by no means.
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< p >, however, it is very difficult to < a href= "http://www.91se91.com" > internal strength training < /a >.
The prevailing trend and market situation are affected by many factors, which leads to a large number of variables. Even if the previous investigation and analysis work is more detailed, there may still be misjudgement.
The development of new technology and new products must have the risk of directional errors, because the birth of any new technology is not easy. Even after the success of the experiment, it still takes a very long time to mature.
This process requires fabric enterprises and downstream garment enterprises to work together to promote related concepts, technologies and products.
That is, the new technologies and other related information that the fabric enterprises will adopt will be fully conveyed to the garment enterprises. Then designers will integrate the new technology and their ideas into the design of clothing products in the fashion design stage, and finally extend the new technologies and concepts to the consumer market through the clothing products and their brand influence, and then have the opportunity to gradually get the recognition and favor of consumers, and finally form the trend.
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< p > < a href= "http://www.91se91.com/news/" > internal and external repair < /a >: seize the needs and innovation, both hands must be hard "/p".
< p > external skills are easy to handle and effective. If they are subtle but have no internal force, they can punish the thief, but they will not be able to fight when they encounter a real strong enemy. Internal strength is hard to practice, but slow progress, but powerful after training. If the internal strength is deep, but a bit of action is not understood, even if we can rely on internal force to resist the enemy, it will be hard to avoid a bad face.
The most ideal state is, of course, "both inside and outside". The rapid response mechanism oriented by market demand can not be slackened. It is necessary to respond to the mechanism with a steady demand and resolve the risks brought by innovation. At the same time, by practicing hard work, let the enterprise become the leader of the fashion trend and take the initiative in the market and remain invincible before the market demand.
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