Baofeng Shoes Travel All Over The World With A Pair Of Slippers.

< p > < strong > new concept, perseverance, brand name < /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Baofeng shoe industry < /a > before developing the domestic market, OEM processing has been engaged. From 1989 to 2006, what they have been doing is continuously providing OEM processing for some famous international brands.

Such work, with a hint of forbearance, also means "behind the scenes" that is not known.

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< p > the domestic market is constantly expanding, and many international brands are turning their attention to China. Baofeng has seen this quickly. After more than a decade of silence, it decided to go from behind the scenes to the stage.

Perhaps fortunately, their decision took place before the financial crisis.

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< p > nowadays, Baofeng shoe industry is the leader of domestic slippers. Many people admire the success of Baofeng shoe industry from the popularity of its own brand "Bao Ren" and "Baofeng" to the cooperation with NBA China, NBA Asia, FashionTV and the famous crystal supplier SWAROVSKI (Guangzhou) Trading Co., Ltd.

One minute on the stage and ten years on the stage, this sentence, which contains the bitterness of artists on stage, is equally applicable to the Baofeng shoe industry, which is coming closer to the world.

The hardships of the "ten years" may only be clearly understood by the Baofeng people.

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P was rejected and belittled, becoming the deepest memory.

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< p > "department stores say they do not sell slippers and slippers are to be bought in supermarkets."

It is a basic normal for Baofeng people at that time to keep running between the major departments. Similarly, constant rejection is the only answer at that time.

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Chen Qingwei, President of Baofeng shoe industry, said that when she first created her own "a href=" http://www.91se91.com/news/index_x.asp "slipper brand" /a "difficulties encountered, she smiled somewhat indifferently.

Perhaps it is to see it, perhaps because it has been to all those who have denied their own to prove their success, talking about the hardships, he is smiling.

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< p > but in those simple words, the frustration at that time was also so strong, and the difficulties contained were so great.

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P is the most difficult thing for everyone to know. It is a matter that everyone knows. Only by knowing clearly what the bitter taste is, how many people are there? Baofeng's beginning is not just a brand, but also a kind of life philosophy. This also determines the beginning of Baofeng, which will be more difficult.

A few years ago, China may have begun to enter the international arena, and it has been trying to integrate into the international atmosphere. But people's ideological change will not happen overnight.

At that time, the definition of slippers had always been household products, but at that time, Baofeng, which came back from the international market, brought about the casual fashion of slippers.

The two do not conflict, but the two do not seem to be harmonious.

From home furnishings to one of the representatives of leisure fashion, such a pformation seems to be just a different definition, but behind it is a great change in the concept of life.

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< p > will the public accept it? Is the market really there? How long does it take for such a shift? Perhaps Baofeng is determined to return to the domestic market at that time, but maybe there are various uncertainties in Baofeng people at that time.

And the hidden crisis brought about by the brand of its own slippers is also a test of the endurance of Baofeng people.

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< p > < strong > double brands go all the way into the market < /strong > /p >

< p > when it comes to insisting on the creation of its own brand, President Chen's smile is firm and firm.

"How can a large scale enterprise have its own brand?"

Yes, if you want to be bigger and stronger, you should have your own brand.

Nowadays, Baofeng shoe's two private brand "Bao Ren" and "Baofeng", double brands and sub channels quickly occupy the domestic market, and become one of the most popular leisure fashion products nowadays.

When asked why he positioned his brand in the unique field of "slippers", Chen talked about the OEM processing experience at that time for more than ten years, that is, the experience of more than ten years brought Baofeng to the field of slippers, and even prompted Baofeng shoe industry to be in the leading position in the slippers industry later.

Some people may wonder why it has developed to the Baofeng shoe industry that can create its own brand. It also insists on OEM processing instead of wholeheartedly building its own brand. After all, the profit of OEM processing is very low, and to a certain extent, OEM processing means that it is only one behind the scenes, and its own brand can bring the enterprise to another level.

However, in the view of General Chen of Baofeng, OEM is not just for making money, but more for the purpose of linking up with the international practice.

Baofeng OEM business is targeted at dozens of well-known international brands such as DISNEY and GUESS. To some extent, these well-known brands represent the most fashionable in the world. Their information is undoubtedly the most rapid and accurate, and the information brings to Baofeng a link with the whole world.

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< p > "authorized brand is a win-win mode", President Chen responded to this sentence.

Authorized brands may just open the market for others, but on the other hand, authorized brands are also a proof of their own strength.

The authorization of international brands is not casual and casual. It is the result of careful consideration and careful investigation. The object of investigation must include the strength and scale of the company.

If we can win the authorization of international brand, then we can see that the company has fully integrated into the international production. Is this a good way to prove its strength? < /p >

< p > from the initial OEM processing, gradually became familiar with, slowly accumulated, later to establish its own brand, strive for the authorization of the international brand, and then to the successful listing. Baofeng shoes industry came along all the way, there is happiness and hardship, and now everything seems to have been on track, but Baofeng still strives upward.

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< p > create overseas Chinese market. This is the goal of Baofeng shoe industry.

The overseas Chinese market is not a Chinese market overseas, but a huge market created overseas.

This year, Baofeng has opened stores in Philippines, Singapore and other Southeast Asian countries. This is a beginning and a harbinger.

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< p > from the international return to the domestic market and from domestic to international, Baofeng shoes industry is starting a new look. It is no longer a behind the scenes of OEM, but a brand new brand of its own brand.

It is believed that Baofeng shoes, which walk on two legs and step by step, will one day be able to walk to the top of the world and tell the world, a pair of < a href= "http://www.91se91.com/news/index_s.asp" > slippers < /a > throughout the world.

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