The Brand Collection Shop Will Become The New Favorite Of The Clothing Market.

< p > with the popularity of fast fashion, "a href=" http://sjfzxm.com/news/index_s.asp "brand collection shop < /a" is also favored by domestic retailers and branding companies. Is this retail mode dominated by the retail market in Europe and America suitable for China's retail market? How can it be regarded as a brand collection shop? Can a brand collection store bring high popularity and high yield to shopping centers? < /p >
< p > < strong > promoting the popularity and high yield is favored by shopping centers. < /strong > < /p >
< p > consumers of new generation have strong brand awareness, and prefer to try new trends products and services, but there is not much shopping time. This is a precise description of the new middle class's pursuit of fashion in China. The "brand collection shop" can help this group of people solve the problem of finding the most worth buying goods in the shortest time. < /p >
< p > shopping center is a retail channel, rather than a purely financial product. In addition to a single store, the shopping center's capacity can also be significantly enlarged. The benefits of brand collection shops are very obvious. Adopting the integrated store mode can not only allow more brands to share the pressure of store rent, reduce operating costs, but also increase the stay time of guests, thus increasing the turnover rate. In the future, the main store will be greatly adjusted, and the shopping center will develop towards the main force. As a result, the main store can best be composed of 35 small collection shops, and the rental income for shopping centers is relatively high. < /p >
< p > brand collection shops like I.T and C&J are popular in Beijing, Shanghai and Hongkong. By the end of 2011, IGER, a luxury accessory collection popular with many celebrities, was also placed in setole. The product richness of brand integration stores enables consumers to gain more initiative in the selection process. < /p >
< p > guests stay in a single brand store for a long time, but in the store, the time for guests to stay is significantly higher than that of a single brand store 3 times. The integrated store mode can reduce the rental pressure and personnel cost per square meter in the store, which is estimated to be 15% lower than that of the single brand store, but sales can increase a lot. < /p >
< p > last year, the third floor of Jin Yuan's new Lufthansa MALL ushered in "PAULFRANK". The 150 square meter shop opened, and its sales in the first month reached 710 thousand yuan, ranking second in the whole country. People who are familiar with big mouth monkeys know that most of the shops opened by this brand are classified into three types according to their categories: < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "http://www.91se91.com/" > shoes > _blank > home. Its agents usually only represent one category of products, but the new Yansha MALL has persuaded the brand to integrate three categories of products and settle in Jin Yuan's new Yansha MALL. < /p >
< p > through the successful introduction of the Jin Yuan store, the new MALL project will add another 20 or so stores and divide each store area into 150-300 square meters. Because data analysis shows that most of the shops with high efficiency are in this area. < /p >
"P" is preparing for the new shopping center, "Shanghai new cloud Plaza". Tang Yao, managing director of Changsheng industry, once disclosed that "the direction of investment is to rush to the brand collection shop". "The goal of gathering stores and shopping centres to pursue differences is the most recent." Tang Yao said, "because the collection shop is equivalent to the theme area, magnifying the selectivity of a brand and forming multiple highlights to make the brand's richness higher." < /p >
< p > < strong > multi brand operation is good for the two or three line urban consumer market < /strong > /p >
< p > "the emergence of the store saves the complicated work of individual brands in registration, logistics, store design and so on, and saves the time and cost of products entering the market." Guangdong clothing industry association responsible person said, Hongkong fashion brand variety, < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > internationalization degree is higher. But the Hongkong fashion brand featuring "small and fine" is difficult to compete with European and American brands in the high-end market in the mainland. It is a shortcut to enter the mainland market in the form of congregation stores. < /p >
< p > Shen Jiayi, chief executive officer of Yau Chun holdings, Hongkong golden egg group, plans to invest 10 million US dollars to open 150 stores in the mainland. Among them, there are more than 100 HH stores, and two years ago, the number of shops is less than 30. < /p >
"P >" mainland market demand is very diverse, and for Hongkong or overseas brands, the best way to quickly open the mainland market is to enter the store. They are responsible for brand design, and we are responsible for marketing. " Shen Jiayi believes that Hongkong garment industry has been dealing with the mainland for more than 30 years, and is familiar with the circulation environment, quality needs and urban culture of the mainland. This is the most important advantage of Hongkong brand collection shop. < /p >
< p > at the same time as Spain's "a target=" _blank "href=" http://www.91se91.com/ "dress" /a "MANGO" in Zhejiang province franchisee, as well as Italy men's brand Byblos in the mainland agent, Shen Jiayi in the two or three line market development to make full use of the advantages of agents, but agent "big brand" is not always the best way to maintain high profits, he hopes to think of a way to increase profits. < /p >
< p > 2009, Shen Jiayi changed his business strategy and gradually changed the single brand store to a multi brand store. It was called "HH". He specialized in representing overseas two or three line clothing for men and women and local brands in Hongkong. "A single brand has to operate continuously for ten years or fifteen years. It may not be easy, but we are a multi brand collection shop with a much larger space to adjust." Shen Jiayi said that when many retail formats had to close down because of the low profit of a single store, he could adjust the store's brand to achieve the best sales results. < /p >
< p > Shen Jiayi hopes that the shop area of "HH" is small, so it is suitable for a department store to make a special counter. Shen Jiayi told reporters that this year will increase the maximum number of 100 "HH" stores, mainly attacking the middle and high-end market, the main selling men, women, children's wear, jewelry, handbags and shoes 6 series products, more than 50% of the goods from Europe, and the rest from Japan, Korea, the United States and Hongkong and other places. < /p >
< p > the Mana Denning store, which is made up of local designers in Hongkong, is also optimistic about the form of the collection store. This shop has 3 different styles of jeans, women's wear, men's wear and middle-aged gentlemen. Manatannin, the first store to open in Hongkong 6 years ago, was welcomed by cowboy enthusiasts of all ages. Designer Marshall hopes to "enter Beijing collectively". In his view, opening up the mainland market is a sign of success. {page_break} < /p >
< p > < strong > high popularity brand collection shop < /strong > < /p >
< p > Italy Fuleight high fashion brand collection store Fuleight is Italy's leading high-end clothing brand collection shop. Although its goods cover many prices and levels, the concept of "selection" has been implemented all along to ensure that whatever products are the best in the class. The brands include GiorgioArmani, MiuMiu, PRADA, VERSACE, D&G, DKNY, Polo, ErmenegildoZegna, Givenchy, BURBERRY, FERRE, BURBERRY, international trade, brand, etc. < /p >
< p > < strong > Italy GiammaBruns brand collection shop < /strong > /p >
< p > GiammaItalianshowroom, founded in 1994, is headquartered in Milan, the fashion capital of Italy. It includes A-style, biancaj, Daniele fiesoli, Gaudi, jaccobbe, Kess Lord, paolafrani, Kess, and specialized school to provide professional services for international buyers. It is Europe's most popular and influential fashion apparel retailer. < /p >
< p > GiammaBruns, as the new Italy multi-brand brand, entered the Chinese market with many fashionable fashion brands in Italy in 2009. It aims to bring the most original Italian fashion classics to Chinese consumers and bring an international fashion vanguard concept "MonoProdotto". Different from the general brand integration store, it is not simply to gather similar styles of brands to sell together, but to make the brands of each brand appear through unique product classification. < /p >
Buyers of < p > GiammaBruns strictly abide by the "MonoProdotto" principle when selecting goods, and choose only the most representative and infectious product lines in the brand. Sport, leisure and elegance are the first principles for GiammaBruns to choose goods. In the aspect of commodity display, we also win the battle to break the brand boundaries, and push the strong lines of the products with the product line as the main axis to ensure that customers can easily handle the essence among the major brands. < /p >
< p > < strong > Japan Beams brand collection shop < /strong > /p >
"P", founded in 1976, is a collection of Japanese fashion brands. It has assembled several brands such as BEAMSTIME, RayBEAMS, BEAMSBOY, UniformCircus, B.E. and so on. Its products include men's and women's wear, jewelry, backpack bags, shoes, watches, desktop accessories, stationery, home accessories, furniture, gifts, toys, etc. there are 16 independent brands and different commercial routes. Most of them are mainly designed by Japanese and European designers, and there are also a few products designed by themselves. As the style and price of Beams products meet the needs of different age groups and different ethnic groups, they are very valued in Japan. Recently, Beams has also been involved in joint projects with One Piece, a popular animated cartoon. < /p >
< p > < strong > Hongkong I.T group < /strong > /p >
Between P > I.T. and I.T., no matter what the size is, it is a composite flagship store route. I.T. has both its own brand and its agent brand from all over the world. < /p >
< p > I.T fashion brands are mainly European brands and their second tier brands, such as D&G, MiuMiu, JeanPaulGaultier, DirkBikkembergs, Cacharel, HusseinChalayan, AnnaSui and so on. The latest popular elements are presented here, plus the avant-garde innovative shop design, becoming the first choice of fashion stars and fashion lovers.
< p > I.T is mainly Japanese and European fashion personality brands and self created brands, which are popular among young people. They aspire to be young and stylish people, including Asknowas, poudoudou, toutacoup, Mystywoman, pageboy and so on. They provide self creative space for young people who want to show their individuality with their costumes. < /p >
< p > < strong > C&J designer brand collection shop < /strong > /p >
< p > as the promoter of Chinese designer brand collection shop, C&J has been committed to bringing more good designs and unique fashions to Chinese women. Its own brands include OUMOSHOP, Thething, Natoo, ANOTHER, SANKUANZ, TYAKASHA and other Chinese original brands. Recently, the famous designer brand BACKSTAGE of Shanghai has been introduced. At present, C&J designer brand store has opened several flagship stores in Beijing and Inner Mongolia, and sales are rising all the way. < /p >
< p > luxury goods collection store IGER IGER has assembled many international first-line designer brands, many of which come from the LVMH group, and brands that are leading fashion trends in the field of special accessories, including GIVENCHY, MARC JACOBS, CHLOE, LANVIN, JOHNGALLIANO, BALMAIN, BALMAIN, cable, cable, cable, etc. IGER has received high praise from people inside and outside the industry for its exquisite store design, high-end professional brand portfolio and professional visual display. At the same time, it has been praised and recognized by many high-end consumer customers. < /p >
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< p > < strong > the three mode of brand integration store < /strong > < /p >
< p > brand collection shop is also known as "brand concept store", that is, in a unified name store, it brings together several brand new products. The category of brand collection shops is not limited to a certain category, covering clothing, shoes, bags, jewelry, watches and many other varieties. Although the style and design concept of each brand are different, they are called together by the same store and become a brand worthy of attention. Brand collection shop is the product of the times, and it is also a manifestation of the deep operation of multi brand strategy. < /p >
< p > the classification of brand collection stores in the market can be roughly divided into three categories. First of all, it is the most discriminating and definite form of a collection store with different brands. For example, there are two hundred or three hundred kinds of slippers brand in a collection store of slippers abroad; the second is a chain store with different kinds of goods, which is equivalent to a small shopping center, because the store concentrates from clothing, shoes to bags, accessories and other products, such as "hot air"; the third is a combination of multiple brands of the same company, such as BELLE M.A.P store, which integrates BELLE, Staccato, Tata, Teenmix and other footwear brands of the company. < /p >
< p > at present, three types of brand collection points are involved in shopping centers in China. Relatively speaking, the second type -- the whole chain product collection store is more common and has a higher awareness. The prominent feature of such stores is to classify products according to their product attributes and subdivide product categories, while the opposite is to dilute the product brand and centrally sell it. < /p >