Where Will The Future Market Of Organic Textiles Go?
News background: Recently, the United States nonprofit organization Textile Exchange launched the new organic certification standard -- organic content standard (The Organic Content), P
Standard), referred to as OCS.
This standard supervises the entire organic industry chain by tracking the cultivation of organic raw materials.
Textile
Exchange says that OCS will replace the existing OE (Organic).
Exchange) blending standard.
In addition, OCS will be applied to the validation of various organic raw materials, not just organic cotton.
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< p > when the news was reported, it immediately caused a great concussion in < a href= "http://www.91se91.com/news/index_c.asp" > textile industry < /a >.
The introduction of the new standard means that enterprises that have passed the OE standard certification need to be converted to OCS certification in the next year when they change their certificates. In addition, the new standard recognised the wider range of organic products.
This is not only a test but also an opportunity for textile enterprises.
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< p > although organic textile certification is not a rigid requirement for export textile enterprises, this certificate is now regarded as a customs clearance certificate that many Chinese export enterprises must hold.
These enterprises identify organic textiles as a lifesaving straw in the economic downturn, because "people without me and people have me excellent" can make them stand out in the competitive Red Sea; while others think the market is so sluggish, the demand for organic textiles in the high-end market will be reduced, so there is no need to make efforts to obtain the certification of organic textiles. If the result is not good, enterprises may not even get the cost.
Is organic textile certification the certification that must be obtained by export enterprises? Can organic textiles really support a day for export enterprises? < /p >
< p > < strong > support voice < /strong > /p >
< p > < strong > point 1: demand in Europe and America is < /strong > /p >
< p > in recent years, organic textiles have been popular in European and American markets, and many export enterprises in China have received such orders.
Although Europe and the United States market < a href= "http://www.91se91.com/news/index_cj.asp" > economy < /a > depression, "a href=" http://www.91se91.com/news/index_p.asp "> Zhangjiagang < /a > blue sky Ricky Textile Co., Ltd. received orders from Europe after that year.
Miu Jianping, manager of the company, said: "our company was founded in 2005, exporting textile and clothing as the main business.
Many years experience has been made in organic textiles. Organic cotton is the main product, as well as organic soybean, organic hemp, organic flax and other fabrics and garments.
In recent years, with the promotion of environmental awareness and health awareness in European and American countries, the demand for organic textiles and clothing is growing.
It can be said that this is a trend of textile development in the future.
Our company has already taken a step forward in this regard. Of course, export enterprises should produce organic textiles and obtain organic textile certification in the case of strength.
Many enterprises say that foreign trade is not well done now. Although we are also affected by the European economy, the demand for organic textiles in the high-end markets in Europe and the United States is relatively stable.
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< p > < strong > point two: the profit of organic products is higher than /strong > /p >
< p > in recent years, organic products have become synonymous with high-end products and healthy products, appearing in various fields of people's lives.
But buying organic products requires a certain amount of consumption. For example, organic vegetables sold in supermarkets tend to be 4~5 times more expensive than ordinary vegetables, and the same happens in textiles.
In China, organic textiles and clothing are not very common, but it is not difficult to find the trace of organic products in the baby clothing accessories counters.
A brand name organic Lok cotton baby climbing suit costs more than 500 yuan, while ordinary cotton babies climb tens of thousands of dollars, and the price difference is 5~6 times.
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< p > the high price in the retail market is one of the important reasons for textile enterprises to develop organic textiles and obtain organic certification.
Miu Jianping said that the price of organic textiles is 30% to 50% higher than that of ordinary textiles.
However, due to the competition of textile enterprises in China's neighboring countries such as India, the order price is not very stable.
"Some customers will compare the quotations from different countries, and they will lower the price very much. In order to keep the order, we can only accept it.
But in general, the price of organic textiles is definitely higher than the price of ordinary products, which is beyond doubt.
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< p > Miu Jianping said that the fast growing demand for organic textile market will bring new opportunities for textile exporters such as China, and provide opportunities for high-quality export enterprises.
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< p > < strong > point three: market prosperity of organic certification < /strong > < /p >
< p > the emergence of more and more authoritative international certification bodies confirms the prosperity of China's organic textile market.
The Swiss Institute of ecosystem marketing (IMO) specializes in quality certification of eco products, organic products and management systems.
In 2006, IMO formally registered and established an office in China, Nanjing Ying Mu Certification Co., Ltd., which fully accepts the application and inspection business of its export certification for organic products in China.
Ding Wei, head of the company, said: "Europe is the largest market for organic textiles in the world at present. Therefore, Chinese textile export enterprises must have great demand for organic certification.
Every year, we receive dozens of companies to apply for organic textile certification. For example, many textile enterprises in Shaoxing area have obtained organic textile certification through us.
Although we can not judge what kind of market benefits the textile enterprises will gain after verification, according to the feedback from customers, many buyers now ask for certification of organic textiles, especially some high-end clothing brands. They attach great importance to this standard.
This is why more and more companies are looking for our certification. "
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< p > Ding Wei also said that although many enterprises have been applied, there are many unaccredited ones. This is because many enterprises still do not meet the European and American global organic textile certification standard (GOTS standard) and organic cotton certification (OE standard).
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< p > < strong > negative opinion < /strong > /p >
< p > < strong > viewpoint 1: economic depression weakens demand < /strong > /p >
< p > over the past two years, the European and American economy has been declining. Through the consumption data of last year's Christmas, we can see that the consumption concept of European and American consumers is more pragmatic, while the high-end market is full of competent consumers, but in fact, this consumer group is already shrinking.
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Ms. P, Shaoxing run Sheng Textile Co., Ltd. said: "we are not doing organic cotton exports now. The reason is very simple. It is not easy to do. In Europe and the United States, we know that the sales of organic textiles are no longer good in the past few years. The demand for high-end market is more attractive to large and powerful enterprises."
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< p > Ms. Zhang also said that it is not easy to say whether organic textiles are the future development trend. After all, the demand of European and American markets is shrinking, enterprises should advocate products that are suitable for their own production capacity and advantages.
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Although P said that high-end market demand for organic products is large, the luxury goods that are in the highest end market have not yet expressed a large number of organic fabrics. It is the immature production technology of organic textiles, or the immature consumption market of organic textiles, which needs further verification.
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< p > < strong > point two: high price means high cost < /strong > < /p >
< p > although Miu Jianping said that the price of organic textile products is higher than that of ordinary textiles, he also does not deny that the cost of organic textiles is much higher than that of ordinary products.
"The cost of planting is high, the yarn is expensive, and it is reproduced into fabrics and finished products. The price will naturally fold several times, mainly because many production links in the middle are highly technical or environmental requirements, resulting in increased cost.
Organic products cost about 30% more than ordinary textile products. "
While calculating the production cost, Ms. Zhang shook her head and said that organic textiles were not easy to do.
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In addition, in recent years, China's rising labor costs and various production management costs have made it impossible for many enterprises to enter the production of organic textiles again. P
"The pfer of European and American orders is very serious now. Both India and Pakistan are developing organic textile industry. Because their labor force is cheaper than ours, the price of organic textiles is lower and the price is lower, so they have a sales advantage in the international market," Zhang said.
This is the reason for the sale of ordinary textiles. Whoever owns the price advantage will have the market. "
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< p > < strong > point three: China is not the main producing area < /strong > /p >
< p > there is no doubt that China is the most important textile exporter in the world, but it is not the largest producer of organic textiles.
Swiss Institute of ecological markets (IMO) and the French International Eco Accreditation Center (ECOCERT)
SA) both verified this statement.
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< p > France international ecological Accreditation Center (ECOCERT)
SA, founded in 1991, is one of the largest organic certification bodies in the world.
Since 1998, the company has been working with the Beijing Luyuan Tiandi eco environmental science and technology center and the Institute of agricultural ecology of China Agricultural University to provide organic certification services for Chinese enterprises.
The company's organic textile certification consultant said: "globally, India and Turkey should be the largest organic textile producing areas. The main organic textile produced in India is organic cotton.
Organic cotton is more and more widely used than other organic textiles in the market.
But it is undeniable that there are many kinds of organic raw materials in China, which are certified by organic anesthesia. "
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< p > the price of Chinese products does not have absolute advantage, which is one of the reasons for relatively few organic textiles in China.
With more buyers and more natural sellers, the more enterprises they sell, the more climate the whole area will form, so that the main production areas of organic textiles can be produced.
The increase in production costs is not only organic textiles, but also a problem that has been plagued by the entire Chinese textile industry.
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