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China Fair: Export Of Garment Enterprises Still Feel "Pressure Mountain"

2013/3/18 23:00:00 7

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China Fair Export Pressure Of Garment Industry Import And Export Survey Of Garment Industry

recently, the twenty-third China International Trade Fair, known as the "barometer" of China's new year's foreign trade situation, has come to a close. According to the organizers' statistics, the total turnover of the fair was 2 billion 814 million US dollars, down 9.87% from the previous session. Among them, light industrial technology products traded at 1 billion 383 million US dollars, an increase of 1.39%, and textile and garment products traded at 1 billion 314 million US dollars, down 15.68%. Buyers, Europe and the United States and emerging market merchants increased significantly, European merchants increased by 16.79%, of which the North America mainly to the United States to the visitor business grew by 60.60%. In some emerging markets, the turnover increased considerably, of which Africa's turnover was 68 million 650 thousand US dollars, an increase of 35.43%. 
 despite the increase in the number of buyers, the judgement of the overall situation of foreign trade is not optimistic. Reporters at the exhibition site learned that, due to the impact of rising costs of raw materials and manpower, most garment exhibitors have increased their export prices, with a minimum increase of 10%. In addition, a number of enterprises are also responsible for the problem of "recruitment difficulties". Due to the lack of enough workers, enterprises have varying degrees of underemployment, which affects the growth of enterprise orders. The export environment has been sluggish, so many garment enterprises that have attended this year have frequent difficulties. 
 production line is seriously insufficient, 
 Shanghai Kay Kee Industrial Co., Ltd. booth director, Kuang speed construction said that the wages of workers in garment manufacturing enterprises are relatively low, which is an important reason for the new generation of "90's" unwilling to engage in the textile industry. Because young people demand higher wages generally, the problem of recruitment difficulties and rising production costs is obvious in production enterprises. 
Luo Bing, Jiangsu Hui Hong International Group, the exhibitor of the clothing exhibition area, said that in Anhui, the monthly wages paid to the workers were about two thousand or three thousand yuan, but still no one could be recruited. The company's total production line probably needs two hundred or three hundred workers, but now the labor gap has reached 1/3. The company's orders this year have been cut by half. Most customers are on the sidelines. Some of the old customers say they want to wait for the price of the products to come down and then discuss the cooperation. 
Mr. P, chairman of Shanghai Changyuan Gift Co. Ltd., said that two hundred or three hundred workers are needed for normal production, but only 80 or more are seriously inadequate. This year, the monthly salary of employees has increased by 15% on average, but even so, workers are still hard to recruit. 
 export quotas are generally raised 
 Fung yuan Home Textile Co., Ltd. is the pet bed. Huang, the company's head, said that the price of the company's products increased by 10% to 20% over the past year because of the rising prices of raw materials. Other suppliers are also generally quoted. As the price of polyester increased by 20% to 30% last year, the price of cotton cloth increased by 100%. Under such circumstances, the export price of products had to rise. 
 to find suitable cooperative manufacturers is also the reason why many enterprises come to attend the meeting. Mr. mu, a representative office of Qingdao representative office in Italy, has been busy for a whole morning. He said that this year's exhibitors are obviously much less than last year, and the quotation generally has a 30% increase, which is hard for everyone to accept. "Generally speaking, if the quoted price is within the range of 10% to 15%, our company may still accept it." Mr Mu said. 
 exhibitor Chen Xiangdong, manager of Xiamen welfare Deng Trade Co., Ltd., said that the company has not received orders yet, and the old customers feel that the increase of about 15% is difficult to accept and take a wait-and-see attitude. 
 the profit margin of the foundry enterprise is .
 Anhui Quanjiao County Li Chi clothing company Ms. Chen pointed out that in recent two years, the competition from Southeast Asia is very fierce. Because the manpower cost in these areas is only half of the domestic enterprises, it is basically unable to compete at the same level. 
 in the clothing industry, infant children's clothing is still a good category in overseas market, but even if it is a high-end baby clothing enterprise, the gross profit margin is only hovering at 10%. Li Chi fashion is currently working with a Italy company to produce baby garments and make OEM for Italy companies. In addition to the OEM for the Italy enterprise, Li Chi also works on behalf of Spain and other European and American countries. In 2012, the company produced 300 thousand garments, and the sales volume was about 6 million yuan, according to the average 3~4 US dollars per unit. However, the sales volume of these 6 million yuan is only about 600 thousand yuan gross profit, 300 thousand yuan net profit. In the view of Ms. Chen, many other garment manufacturers are worse off. 
 according to the industry survey, the labor cost of India, Vietnam, Pakistan and other countries is only 38% of that of China, and the cost of raw materials is equivalent to 70%. The price of textile exports is about 10% lower than that of similar products in China. Under such circumstances, European and American buyers began to look for suppliers with relatively low production costs in Southeast Asian countries such as India, Bangladesh, Vietnam and Pakistan. The spanfer of orders has become increasingly apparent. Under the current situation of low growth of market economy in Europe and America and the decline of competitiveness of textile and garment export in China, the pressure of survival brought by multiple factors will continue.