World Clothing Shoes And Hats Network Forum Held In Guangzhou Shoe Exhibition

< p > sponsored by Hongkong new exhibition international exhibition company, the "2013 Eleventh International Shoes Exhibition & leather shoes machine exhibition" hosted by Guangzhou Rui Hong Exhibition Service Co., Ltd. will be held on May at 1-3 Paolo World Expo Museum in Guangzhou.

The Forum on "how to seamlessly link e-commerce with traditional footwear and clothing industry" will be presented by the world clothing shoes and hat net and Guangzhou Rui hung exhibition company.

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According to the Forum: with the global financial crisis in recent years, footwear manufacturers are facing severe challenges. P

On the one hand, operating costs such as store rentals and personnel salaries are increasing, requiring more capital investment. On the other hand, the backlog of inventory commodities is rapidly depreciating. Every minute and every second means the loss of funds, and the plight of survival can be imagined.

Going out of stock has become the most urgent problem for shoes and clothing enterprises, and has become the most difficult problem to solve.

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< p > from the current situation, shoes and clothing enterprises generally accelerate the dissolving of the stock crisis in the original channel through the introduction of discount promotions, special sale and other forms. At the same time, many traditional shoes and clothing enterprises have cast their eyes on the new channel of Internet e-commerce, and are actively exploring and trying.

According to the AI research report of the research institution, the scale of China's online shopping market will reach 11840 billion yuan in 2012. The temptation of this data will enable more traditional shoes and clothing enterprises to put the electricity supplier channel in a more important position.

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< p > traditional enterprise "touch the net" is now the trend of the times, huge flow and objective user coverage, so that the electricity supplier has the potential and advantage of being backward.

But without a good online operation mode, online and offline resources can not be best integrated. E-commerce can also become a double-edged sword, which deeply hurts the established traditional channels.

Therefore, how to resolve the conflict between traditional distribution channels and e-commerce channels, so that offline stores and online franchised stores can truly achieve double track, and more vigorously develop the market and digest inventory for enterprises, which deserves our further consideration and discussion.

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< p > < strong > 1, forum theme < /strong > /p >

< p > seamless connection between traditional shoes and clothing industry and the Internet. < /p >

< p > < strong > two, content overview < /strong > < /p >

< p > < strong >? Why is the shoe and garment manufacturing industry in China "trapped"? < /strong > < /p >

< p > overview: under the economic crisis, the export volume of shoes and clothing enterprises in China is declining, and production and operation costs are rising. Many enterprises are facing difficulties in capital turnover, and some small and medium-sized enterprises are even on the verge of bankruptcy.

Huge inventory pressure has become the heaviest burden of enterprises. After many years of development, the traditional marketing channel has been almost saturated with market profitability, and the rise of Internet e-commerce has distracted the attention of consumers. This is a serious impact on the traditional offline channels. As a new sales channel, the electricity supplier can not solve the high pressure of traditional enterprises, even make some enterprises far away from the electricity supplier as a new sales channel, but it can not solve the high pressure of traditional enterprises, even let some enterprises stay away from each other. This also reflects the problems of channel development in footwear industry.

To solve the dilemma of shoes and clothing enterprises, we must start with the crux of contradictions and analyze them in depth so as to break them one by one.

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< p > < strong > Electronic Commerce -- a double-edged sword for shoes and clothing marketing: < /strong > /p >

< p > overview: e-commerce, as a new sales channel generated in the Internet era, can not only reduce the cost of opening a store, but also promote and sell products for the brand using the high traffic and user coverage of the network platform. E-commerce has become an excellent sales channel in luxury, cosmetics and electronic products.

However, in the shoe and clothing industry, the electricity supplier not only did not play its advantages, but also became the impact on the offline sales channels, and the contradiction between distribution channels and e-commerce channels is difficult to resolve.

Some enterprises not only sharpen the contradiction between the two channels, but also seize the channel of e-commerce, especially the introduction of new brands to specialize in electronic business, but such blind expansion often leads to doubling of inventories, and also constitutes a hidden harm to the interests of distributors.

Therefore, it is necessary to innovate and explore more models in order to use the double-edged sword of electric business as a double-edged sword in the market.

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< p > < strong > the best mode of seamless connection between the traditional footwear industry and the Internet < /strong > < /p >

< p > in recent years, inventory problems have been plagued by brand operators including shoes and clothing, while brands like seven wolves, nine Mu Wang and Anta have achieved the goal of a sharp drop in inventory ratio through the "pitional period", all of which originate from three words -- information.

The Internet is undoubtedly the most abundant information resource and the fastest access to information. The seamless use of the Internet and footwear industry is a powerful way to expand brand influence, promote products and expand new sales channels.

However, in order to avoid the impact of offline channels on the development of online channels, it is critical to find the best e-business mode.

For enterprises that have just been in the field of e-commerce, to establish and improve a complete electricity supplier system, we need to invest a lot of energy in the early stage to explore and research. The cost is very high and there is a certain risk. But if we use mature network platform to set up a one-stop marketing channel supporting service for our products, this risk can be greatly reduced. Enterprises can use the influence, visibility and their experience in the field of e-commerce to serve themselves, so as to avoid the dispute between the interests of the electricity supplier and the traditional channel, and bring considerable benefits to the enterprises, so that the traditional shoe and garment manufacturing industry can be seamlessly integrated with the Internet.

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