Exclusive Interview With Chairman Of Pure Hand-Made Shoe Brand

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< p style= "text-align: left >" at the moment of fast fashion trend prevailing, for what reasons do we begin to do handwork "a target=" _blank "href=" http://www.91se91.com/ "> shoes < /a >?

< p > because business people nowadays pay more attention to personalization, fashion sense, mass production, and the market has reached saturation state. Only the hand-made, more individualized model can be integrated into people's hands, and can be personalized by hand.

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< p > "zero" as the leading brand of China's high-end men's business casual leather shoes, how to define "fashion" and how to interpret "Minimalism" concept? < /p >

< p > any shoe making we pay attention to is the beauty of fashion, the comfort of wearing, personalized, now many brands are used to do the production line, and we do by hand, but also embodies our hand-made shoes personalization, and other brands of differentiation.

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< p > zero is famous for its unique handcraft service. Recently, it has opened up a new business channel. How does the zero degree meet the needs of customers in the electronic business channel? < /p >

In the beginning, it is still more challenging than before. The Internet has no experience Museum. In 2013, we have to build an experience Museum. Before we passed the cash on delivery, let consumers try it on first, and then make the order after satisfaction. It was not satisfied that they could return the goods. The investment cost in the early stage was relatively high. Second, through the pre sale after-sales service and personalized service, the consumers felt that we had better service. We only chose the best domestic SF in the logistics industry. Other companies had no reason to return the goods for a week. We could do a month's unsatisfactory return, and we tried our best to provide the best service for the consumers. "P"

The courage to make such a commitment is based on our own confidence in the product.

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< p > apart from all kinds of leather goods, do you consider opening up other production lines, such as < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > /p >

"P" in addition to the current men's shoes, now the leather has come out, the next tie, clothing accessories will come out first, after the women's shoes will be involved, the future line will be more extensive.

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Which cities do we pay more attention to in market development? < p > zero? Why? < /p >

< p > the first tier cities in China, we take the Internet as the main source. Our current sales data show that there are more cities in Jiangsu, Hangzhou, Beijing, Shanghai and Guangzhou in the developed cities.

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< p > have you ever considered opening a shop in Beijing? < /p >

< p > our business model is different from the previous business models. In our current position, we will do the experience hall and airport store in 2013. The aim is to enable more high-end business people to experience our products at the airport, as a VIP customer's rest or after sale.

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< p > the concept of community experience hall, we aim at the potential customers as much as possible in the form of clubs, so that more consumers can experience each of our products, teach them how to maintain various kinds of leather shoes, how to make zero leather shoes, and experience more.

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< p > How do you think about the promotion of new media? Have you considered increasing the promotion of Internet media? < /p >

< p > now the Internet is so developed that the media is very important. Our annual advertising input to the media will be increasing. Every year the plan will increase by more than 50%.

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< p > November 2012, "zero" won the top ten most influential brand of leather men's shoes. Looking forward to 2013, what new plan is there for "zero"? < /p >

< p > 2013, online and offline integration, under the line and offline airport store and community experience hall, expand category leather products, design women's shoes at the end of the year, customize C2B in the form of DIY, customize the technology through the means of technology, we design each style for different materials, consumers themselves match, her personality is distinct, we can help them to do it, personalized is the mainstream of future electricity supplier.

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