Analysis Of The Future Development Trend Of China'S Textile And Garment Industry
< p > < strong > reconstructing new competitive advantages, focusing on quality tree brand < /strong > < /p >
< p > 2012, China's < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > a href= "http://www.91se91.com/" target= "href=" > clothing industry has suffered multiple adverse factors, the international market is low, the domestic and foreign cotton spreads are widened, the production cost of enterprises is rising, and the domestic market has not seen the expected hot.
Many enterprises call it "the most difficult year" in the history of China's clothing and textile industry last year.
What is the trajectory of the industry situation this year? How can we reconstruct the new advantages of the textile and garment industry in the current environment? < /p >
Recently, in the two sessions, people in the digital industry discussed this issue. < p >
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< p > < strong > is still a strong textile country < /strong > < /p >.
Sun Huaibin, deputy director general of the China Textile Industry Federation and director of the China Textile Economic Research Center, said that in 2012, China's textile industry was indeed a difficult year, but compared with other manufacturing industries, the main economic indicators still achieved good results.
He predicted that the development of the textile industry in 2013 would be better than last year, and it will be higher and lower. However, it should be noted that there are still many unfavorable factors this year, especially cotton price differentials and rising costs.
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< p > Sun Huaibin said that compared with this year, the industry situation was rather grim last year. Especially in the first three quarters, the industrial slowdown trend was very obvious, fortunately in the fourth quarter began to pick up.
On the other hand, despite the grim environment, the fourth quarter has picked up, showing that the textile industry has been adjusting its structure and supporting the industry very hard.
"Therefore, the economy is slowing down throughout the whole year, but the total industrial output value of the above scale industry has increased by 12%, and the export growth has increased by 4%, and the economic effect above scale has increased by nearly 8%."
Sun Huaibin said.
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< p > Zhang Xiaoji, Minister of Foreign Economic Research of the State Council Development Research Center, said that at present, China's textile industry chain is complete, the technological content of products is constantly improving, and the speed of equipment renewal is accelerating. "In the lower reaches, there are brands constantly emerging, and the growth of creative industries related to textile and clothing is speeding up, together with the scale of our entire market. In a word, we should be the world textile power."
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< p > < strong > need to go out < /strong > < /p >.
< p > Yang Minde, chairman of Hongkong Yida group, said that many people believe that the textile industry is no longer competitive and the advantage of labor cost is no longer there, but there are still many new competitive advantages in the industry, especially the combination of technology talents and labor costs.
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< p > Yang Minde said that many Chinese textile enterprises have moved to Kampuchea, and the cost of labor in coastal areas is too high.
In Yang Minde's view, last year, the Chinese textile industry did face various pressures. It was a very hard year, and some of the external problems were difficult to solve, such as cotton prices.
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< p > Yang Minde believes that more than 30 years ago, in the initial stage of reform and opening up, many foreign enterprises set up factories in the coastal areas to take root, because there was a cheap labor force. At that time, the goal was to concentrate on developing the economy. Everyone became rich and labor prices rose. On the one hand, it showed that the practice of reform and opening up was successful. On the other hand, it had invested a lot of resources, labor input and investment of talents. How can we improve the production capacity of grassroots workers and make them rich? This is a bigger challenge than a href= "http://www.91se91.com/news/index_c.asp".
In addition, Yang Minde said that the development of the past few years was not very ideal in terms of resource utilization, so there was a serious situation of environmental pollution.
"In fact, it can be solved by better management and technology. Enterprise leaders can cultivate skilled talents to do scientific research, and then introduce science and technology to traditional industries, so as to improve workers' production capacity, so that we can make full use of scientific and technological talents and labor-intensive groups."
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< p > Yang Minde stressed that the development of enterprises in the future must not ignore the protection of the environment, and the beautiful environment can attract better talents. "We can say that competition is only a beginning now. The world has not yet seen that China is really competitive. Before it just saw that our labor force is relatively cheap, but our country is not just a labor force, there are many more things."
Yang Demin said so.
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< p > when it comes to the prospect of China's textile industry, Zhang Xiaoji said that in addition to the overall market environment, more importantly, it is man-made.
At present, the labor dividends in the textile industry are less and less. Many people are discussing whether the industry is going to go downhill or even say that China's textile industry is leaving China. Zhang Xiao Ji said frankly, "we can not make such a judgement. The industry development can still have new vitality and maintain vitality. In this traditional industry, there is also high technology, and there will be room for the development of high-tech talents."
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Zhang Huaming, President of Hua Zhi Yi fashion group and chairman of Zhejiang Ya Ying Garments Co. Ltd., believes that good quality and good brands still have great opportunities in foreign markets. P
Zhang Huaming believes that the opportunity for companies to go out of the brand is big. "We are located in Zhejiang, and there are many export enterprises. If the exporters are good at design and materials, the company will maintain good growth even last year.
So if the company insists on good design, material and quality, there is still great demand for such products. If this < a href= "http://www.91se91.com/news/index_s.asp > brand > /a", more attention should be paid to communication with consumers, and more attention should be paid to sales and services. Consumers will definitely like this product.
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