Bosideng Reintegrated "Quality Door" Diversification "Feather" Wing Feng Feng.

< p > domestic down jacket boss < a href= "http://sjfzxm.com/news/index_c.asp" > Bosideng < /a > in recent years has been trying to build its image in non feather business.

However, this appearance will certainly not satisfy Bosideng.

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< p > the results of the comparative test of cashmere sweater released by Beijing Consumers Association show that a cashmere sweater with "BOSIDENG" is only half of the actual cashmere sweater, and the size of the cashmere sweater shrinks obviously after washing.

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< p > before, Bosideng's brand "a href=" http://sjfzxm.com/news/index_f.asp "ice clean down garment" /a "has caused no small impact in China due to its poor cleanliness.

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< p > it is understood that the non feather down products are Bosideng's key business in recent years. In view of the quality problem exposed, the reporter contacted Bosideng, but no reply was received in the fashion press.

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< p > for this, some industry experts told reporters that the diversification of Bosideng is currently in the trial stage.

Its non feather down businesses are mainly operated by proxy, and do not aggregate to form the overall influence.

If we go along with the current mode, we will not have much improvement in Boston's non down business in the future.

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< p > < strong > cashmere sweater content 100% is measured only half of < /strong > < /p >.

< p > according to the information released by the Consumers Association of Beijing, the product with quality problems this time is a Bosideng BOSIDENG cashmere sweater authorized by Shanghai Bosideng international a target= "_blank" href= "http://www.91se91.com/" > dress < /a > limited and Shanghai aspire cashmere enterprise development limited company. The nominal cashmere content is 100%, but the measured value is only 50%.

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< p > Beijing Consumers Association said that the fiber content is the percentage of the quality of each fiber in the total quality of the sample. It is the main quality index of cashmere sweater, one of the important factors that determine the value of the product, and also plays an important role in guiding the consumers to purchase.

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< p > on the official website of the Consumer Association, the reporters also found that the Bosideng BOSIDENG cashmere sweater was also detected in the above mentioned problems. The rate of relaxation size change was not up to standard. After washing, the size of the cashmere sweater shrinked and the size changed greatly, which directly affected the consumers' two wearing.

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< p > this is not the first time Bosteng has been blacklisted because of quality problems.

In 2012, the quality supervision report on down garments released by the Anhui Administration for Industry and Commerce showed that the down and down cleanliness of Bosideng's brand ice cream and down jacket was not up to standard, which caused no small impact in China.

However, Bosideng said later that it requested the re inspection by the Anhui Administration for Industry and commerce, and the results showed that the quality of icy products was qualified.

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< p > for the quality of the cashmere sweater that was exposed, the reporter contacted Bosideng, but no reply was received before the press release.

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< p > < strong > implementation of "3+1" strategy diversification is still trying /strong < < /p >.

< p >, as a big business who started off with down business, Bosideng began to try to develop non feather down business in order to lighten its dependence on down garments business.

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< p > in the strategic planning of fiscal year 2012~2013, Bosideng established the "3+1" strategy with down jacket as the core, realizing multi brand, four seasons and internationalization, trying to build a world-famous comprehensive a target= "_blank" href= "http://www.91se91.com/" > clothing /a /a brand operators.

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< p > however, in view of the current business situation, Bosideng has a long way to go in diversification.

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< p > Xiong Xiaokun, a researcher at CIC light industry, told reporters that at present, Bosideng's non down business mainly includes men's wear, women's wear and casual wear business. Its non feather brands are Bosteng men's wear, Mogao, Jesse, Widrow and so on.

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< p > in fact, Bosideng's non feather down business once involved children's clothing.

However, in March last year, Bosideng adjusted its business structure and withdrew from some of the smaller non down businesses, including the sale of children's clothing business for only 1 years.

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< p > the independent critic of the garment industry Ma Gang told reporters that Bosideng layout men's dress has its own internal factors.

Bosteng is located in Changshu, Jiangsu, there are some more mature men's clothing, women's clothing enterprises.

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< p > it is understood that last year Bosideng invited some professional managers from outside to take charge of non feather down businesses. Among them, Cheng Weixiong, the former vice president of the United States, has attracted much attention from the industry.

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< p > Bosideng announced the 2012~2013 financial year semi annual report up to September 30, 2012. As of the end of 2012 9, the number of outlets in the non down wear business of Bosideng was 1595, 77 less than that in March 31, 2012.

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< p > in Xiong Xiaokun's view, the reasons for the decrease of Bosideng non feather down business outlets are mainly as follows: on the one hand, in 2012, China's macro-economic situation was low, and the clothing industry was caught in the "cold winter period". Bosideng was hard to achieve the expansion of the counter trend under the unfavorable environment. On the other hand, Bosideng's non feather down business development time was short, and there was no experience in product design and management.

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< p > however, Bosideng said in its earnings report that it should maintain a cautious and optimistic attitude towards the future development of all sectors.

Non feather down businesses will continue to be affected by the downturn in China's consumer market and the downturn in the industry.

The group will continue to support the search for outstanding men's and women's clothing items in the market, and expand the non feather down business through mergers and acquisitions.

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< p > industry experts analysis, unlike the women's clothing brand produced by the acquisition, Bosideng men's clothing is named after "Bosideng". There is no new bright spot in the mode and products, and it is not outstanding in the competition with the existing men's wear brands.

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< p > the industry's doubt is that consumers can recognize Bosideng's down garment products, but can we recognize Bosideng brand's non feather men's clothing? < /p >

Less than P, Goldman Sachs said earlier that after a series of acquisitions, the company had diversified development of non down garment business, but it still had no effect.

Industry experts say that the diversification of Bosideng is at the stage of trial.

All businesses are simply developed from the present mode. In the future, Bosideng's promotion in the non down business will not be great.

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