From "Goldlion" To "Silver Lining", Tie King'S Entrepreneurial Dream

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< p > 1934, < a href= "http://www.91se91.com/news/chuangyeyuan/" > Zeng Xian Zi < /a > was born in a poor peasant family in Meixian, Guangdong province.

Years of war and famine have made the days of Zeng family more and more sad.

In order to maintain his family's life, his father had to leave his hometown and go to Nanyang, and finally settled in Bangkok, Thailand, to become a small businessman.

Ceng Xianzi grew up in Meixian and suffered from childhood.

Until the founding of new China, the state and local governments gave Ceng Xianzi an appropriate care, from secondary school to university, and Ceng Xianzi enjoyed the stipend.

Ceng Xianzi cherished the hard won learning opportunity and studied hard and finished his studies successfully. In 1961, he graduated from the Department of biology of Zhongshan University and was assigned to the Guangzhou branch of the Chinese Academy of Sciences.

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< p > 1963, Ceng Xianzi made a living from Guangdong to Hongkong, and soon went to Thailand to have a family reunion.

In the first few years of living abroad, Ceng Xianzi had to abandon his profession of studying for many years, followed by his uncle and brother in a small business.

Ceng Xianzi's brother is the owner of a family tie shop.

Ceng Xianzi first came into contact with necktie production and sales from here.

But the size of his brother's tie shop is too small, and there is no development prospect. It is difficult for Ceng Xianzi, who is ambitious and ambitious.

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< p > Ceng Xianzi began to seek new path of development.

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< p > 1968, Ceng Xianzi came to Hongkong again with his mother, wife and 3 children.

At first they could only stay at their aunt's house.

Later, my uncle remitted some money from Thailand. He deducted the cost of the Spring Festival from the money and the cost of renting the house.

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< p > Hongkong is always a competitive place.

Everyone is making a dream of getting rich. However, those who can really get rich are just as few as Ceng Xianzi!

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< p > he finally chose his tie.

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< p > < a href= > http://www.91se91.com/news/index_h.asp > tie > /a > is a long history ornament.

According to experts, in the Mausoleum of the First Qin Emperor Terracotta Army, the neck of the sergeant is the first tie in China, which has been around for more than 2000 years.

Europeans used ties around seventeenth Century, when soldiers in Rome liked to wear necktie ornaments around their necks.

It was not until the French king Louis Xiv that formally declared the tie as a noble symbol that the tie became a part of the "a href=" http://www.91se91.com/ "target=" _blank "dress" /a.

As time goes on, necktie has been greatly improved and developed in terms of system, style, color and so on.

Entering the twentieth Century, tie and suit are interdependent. It is an indispensable part of expressing men's demeanor.

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< p > mid 60s Hongkong, influenced by the trend of the world's < a href= "http://www.91se91.com/" target= "_blank" > dress /a >, Western-style clothes are popular. Whether they are dignitaries or ordinary people, they wear suits as formal occasions, and even tattered people will have a cheap suit.

Hongkong people not only wear their neckties, but also express their personality, manners and temperament. In daily social activities, necktie is often regarded as the best gift.

Ceng Xianzi also found that most of the ties in Hongkong were imported from abroad, and the local tie industry was still very weak.

He silently calculated in his mind that if Hongkong had 4 million people, each person had a suit and a tie, the sales of the necktie would be very impressive! < /p >

< p > Ceng Xianzi decided to produce neckties for 4 million Hongkong people.

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< p >, but this is Ceng Xianzi's wishful thinking decision.

At that time, the merciless fact was that Ceng Xianzi had only 6000 Hong Kong dollars in his hands, and everything in his necktie still existed in his beautiful imagination.

Ceng Xianzi won the support of his mother and wife, and immediately put his plan into practice.

He had seen the general situation of necktie production in his brother's small tie shop, and now began preparations.

Without a factory building, he would rent two of his house, make a shop in front and make a living in the back.

Without tools, he bought a butterfly sewing machine.

Without a worker, he did it himself.

Ceng Xianzi's "artificial factory" was born.

He set himself the goal of producing and selling 5 dozen (12 dozen) ties every day, because only in this way can he get enough profits to maintain his family's life! < /p >

P, however, fate has no compassion for Ceng Xianzi.

Ceng Xianzi worked hard day and night, buying materials, designing his own, tailoring himself, sewing himself, ironing and packaging himself, almost invested in his only 6000 Hong Kong dollars, produced the first ties, and sold himself to stores, but I didn't expect people to make necktie to Ceng Xianzi, not to buy or even to look at it.

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< p > it's not easy. The manager of a shop agreed to take a look at his tie.

But the price he quoted was simply Ceng Xianzi's no profit.

Ceng Xianzi certainly didn't want to sell.

The manager pointed out the imported brand ties to his office in Ceng Xianzi's shop. Compared to that, Ceng Xianzi's necktie was low in cost, simple in style and dark in color.

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< p > Ceng Xianzi was greatly shocked.

He realized that he thought from the subjective imagination that the cheap tie with lower production grade would be easier to enter the market. He proved wrong.

It is not surprising that, in today's social life, the most popular is, of course, the name brand.

No matter sports, singing, movie...

People worship "name" stars! < /p >

< p > 6000 yuan has paid the tuition fee and learned a lesson: if we want to enter the market, we must produce high-grade brand products.

Ceng Xianzi was not discouraged. He did not hesitate to sell the products that he spent a lot of effort on to the street stalls, then bought several foreign famous brand ties, and dissected them seriously.

Zeng Xian Zi who has observed many biological specimens under the microscope has carefully observed another microcosmic world at this time.

From the needlework, the stroke patterns and the wisp of materials, he painstakingly studied the mystery of the famous brand ties abroad and looked for his famous brand road.

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< p > the enlargement of the field of vision makes Ceng Xianzi surprised to find that the little necktie contains so much knowledge, and it is also a colorful world.

Necktie and suit matching constitute the overall beauty of clothing.

The styles of the neckties were mostly orthodox neckties in Europe and America. However, as the hobbies of the wearers became increasingly diverse, many new neckties were also born on the basis of orthodox ties.

The quality of necktie fabrics is a necessary condition for making high-grade neckties. There are two kinds of wool and silk fabrics. The fabric of Western European countries is the best and the top one is French.

The color of tie reflects the personality of the wearer and reflects the aesthetic taste of different nationalities and different countries.

For example, introverts love colors and are reserved, while the exposed ones love bright and warm. The French avoid the red, white and blue tie. The Arabs turn a blind eye to the green, while the Dutch disdain the orange tie.

To sum up, the new trend of leading the world tie at that time was Europe and the United States. If we wanted to create a famous tie, we should dare to compare with the European and American products.

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< p > Ceng Xianzi bought a batch of French fabrics at high price, took foreign famous tie as specimen, added his own design plan, and made 4 new ties carefully.

He mixed his tie and several foreign brand ties and asked a necktie expert to identify him.

The connoisseur seemed to admit that it was all imported products.

He affirmed, "I know in the tie industry of Hongkong that such a fabric with exquisite workmanship, fine workmanship, fashionable style and high quality can only be produced by foreign countries." Ceng Xianzi had the bottom of his mind and told him that those ties were made by himself, so that the superstitious foreign expert was stunned.

To Ceng Xianzi's surprise, though the quality of his products is much inferior to that of the imported necktie, the sales are still not ideal, especially for some large stores, but still unwilling to accept his products.

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< p > because his product is not a famous brand name "/p".

< p > Ceng Xianzi ran for a long time without result.

Finally, he came to Rui Xing department store in Mong Kok.

The manager of the company has seen his tie, though he is full of praise for quality, but he has no influence on customers and is hard to sell.

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< p > Ceng Xianzi thought to himself, and said to the manager, as long as the manager can display his tie and the tie of the import, he can only recover the cost on the price. The manager finally agreed.

Ceng Xianzi's tie was finally hung up in the big shop and linked to foreign brands.

Ceng Xianzi did not anticipate that the buyer was attracted by the novel style, unique pattern, authentic imported fabric and exquisite workmanship, and then the price of the imported necktie, which was much lower than the same quality, naturally purchased Ceng Xianzi's products.

The store manager, who had tasted the sweetness, greeted Ceng Xianzi as a welcome guest. He repeatedly asked Ceng Xianzi to "deliver the goods quickly!" more! "/p"

< p >, now or never, Ceng Xianzi certainly agrees.

He quickened the pace of production and soon produced a large number of neckties.

The commercial information in Hongkong is the best. The news from Rui Xing company immediately attracted the attention of many large companies and large stores. At the same time, there was a trend of buying Ceng Xianzi tie.

At that time, the average necktie made in Hongkong only sold for 6 yuan, and Ceng Xianzi sold to 9.9 yuan, which was still in short supply.

Ceng Xianzi's "artificial factory" can no longer cope with so many orders.

He quickly expanded the scale of the factory, recruited a group of workers, and initially established his famous brand status with "Golden Lion" as the trademark.

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< p > "Golden Lion" has gained a foothold in Hongkong.

But Ceng Xianzi is not satisfied. He always thinks that the sales of "Golden Lion" products are not big enough in Hongkong.

He constantly asks shops and customers to improve the quality of products.

At the same time, he noticed a phenomenon that some customers took the "Golden Lion" tie in their hands and looked left and right, which seemed impeccable. But at last, they did not buy it. What was the reason? Later, a friend told him that the problem was just on the "Golden Lion" trademark, because in Cantonese speaking, "Lion" and "Eclipse" are very similar. "Golden Lion" is easy to be heard as "gold corrosion", that is, loss of money.

You think Hongkong people want to make a fortune, not to run an enterprise, or to do business.

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< p > Ceng Xianzi resolutely decided to abandon the "Golden Lion" easily misunderstood brand name and choose another trademark.

He thought that most of the people in Hongkong were familiar with English. The English spelling of "Golden Lion" was Goldlion, while the latter half of lion was very similar to "Li Lai" in Cantonese.

"Goldlion", Jin Lai Lai also came, this trademark not only conforms to people's wealth thoughts, but also catchy, so he decided to use Goldlion as a new trademark.

He also thought that Chinese people rarely write English with brushes. If you write down Goldlion with brush, the font is very special, so he writes the English word on white paper with a brush, and uses a coin to draw a circle, with a triangle to draw a corner, and a beautiful trademark composition is formed.

Ceng Xianzi was proud to say that the composition of the trademark was entirely his own, without a penny.

As soon as the "Goldlion" trademark came out, the business of Ceng Xianzi's tie business was more than one floor.

People are attracted by this "lucky" brand, and naturally arouse the desire to buy.

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< p > 1971, the Chinese table tennis team held an exhibition match in Hongkong. Zhuang Zedong and Li Furong who won the world championship for the three consecutive time will carry out the world's highest level of "Zhuang Li war" at that time, which made Hongkong people extremely excited.

Those who can't be on the scene are also ready to watch the TV relay.

Ceng Xianzi, with his keen eye, pointed out that this is a golden opportunity for TV advertisements. He immediately found Chen Qingxiang, general manager of Hongkong radio TV station.

Ceng Xianzi opened the door, he hoped to buy Zhuang Zedong and Li Furong's TV relay sponsorship.

Chen Qingxiang deeply appreciated Ceng Xianzi's bold decision and told him that although many manufacturers had taken a fancy to this golden moment, they were frightened by the sponsorship fee of HK $30 thousand. I wonder if Ceng Xianzi could afford this huge sum of money. < /p >

< p > HK $30 thousand was not a small amount at that time.

Although the sales of Goldlion tie is very good, it is still difficult for Ceng Xianzi to come up with so much money.

Ceng Xianzi hoped Chen Qingxiang could help him.

Chen Qingxiang finally said that Ceng Xianzi could adopt installment payment.

Ceng Xianzi agreed immediately.

As a result, people in Hongkong praised the superb skills of Chinese table tennis stars, and the Hongkong people memorized the advertising words of the tie.

"The Goldlion tie, the man's world" is almost a popular language in Hongkong where no one knows and no one says anything! Ceng Xianzi smiled with pride.

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The success of P advertising has also made a splash in the sales of Goldlion ties.

The price of each item soared from the past 9.9 yuan to HK $100, and the price of foreign similar products is still in short supply.

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< p > > a href= "http://gwj.sjfzxm.com/StoreStreet/" > Goldlion tie < /a > not only in Hongkong, but also in the international market.

There is also an interesting little story.

In 1972, US President Nixon prepared to visit China.

As the first American president to visit People's Republic of China, the preparatory work was very thoughtful in every detail, including his clothes and tie.

It is said that the staff have prepared a number of designer ties for the president, but President Nixon picked them up and chose the Goldlion tie.

In February 14th, President Nixon's plane landed at the airport in Beijing. President Nixon walked out of the plane with a smile and shook hands with the Chinese premier, Zhou Enlai.

The world is watching closely the giant's handshake. The whole world also sees that the neckline of the president of the United States is a Goldlion tie! "Goldlion tie, a man's world". This man's world certainly includes the president of the United States.

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< p > Ceng Xianzi has tasted the sweetness from advertisements and has never relaxed advertisements.

He studied the art of war, pforming ancient China's "army and horses not moving, and forage ahead" into "products not moving, advertising first."

In early 80s, Goldlion tie entered the Chinese mainland market, and Ceng Xianzi adopted this tactic.

Since 1981, Ceng Xianzi has been making use of the most influential media in China to carry out the "Goldlion offensive" continuously and spend tens of millions of yuan in Renminbi, so that "Goldlion tie and men's world" occupy the important layout of newspapers and the prime time of television for a long time.

This big advertising campaign has been going on for two whole years. The fashionable men have been looking for Goldlion necktie to add luster, but they never see it. Ceng Xianzi never put Goldlion tie on the mainland market at all.

Until 1983, Ceng Xianzi believed that mainland buyers were eager to tie the Goldlion necktie, so that they could not hesitate to send the first Goldlion ties to the shopping malls of major cities in China.

As a result, a small craze for Goldlion tie was launched. In 1990, Goldlion's tie only amounted to more than 400 million yuan in mainland China.

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< p > Goldlion ties have more than 5000 kinds of colors and colors each year. There are more than 20 thousand kinds of coloring. The styles can take care of people's personality, hobbies and consumption ability of different ages, occupations and different levels, and consumers have more choice opportunities.

Goldlion not only completely occupied the Hongkong market, but also monopolized the tie market in Singapore, Malaysia and Indonesia, and entered the European and American markets.

Ceng Xianzi pushed Goldlion tie to "the world's most", and Goldlion tie also pushed him to the pinnacle of the Asian tie industry.

In 1985, Ceng Xianzi served as the chairman of the Asian tie Association.

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< p > at the peak of Goldlion's career, Ceng Xianzi, with foresight and foresight, made decisive decisions in diversification.

Soon, Goldlion T-shirts, belts, purses, shirts, socks...

All men's clothes and accessories are not allowed by Ceng Xianzi. They are all included in Goldlion's world.

At the same time, he also believes that Goldlion can not just be a "man's world", it should also be "the world of women".

Since 1990, Ceng Xianzi has created a more charming world for women.

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< p > billionaire Ceng Xianzi also has several unforgettable dreams.

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< p > one is his football dream.

Young Ceng Xianzi has been crazy about football. Ceng Xianzi, who is over 50 years old, is still a top fan. As long as the Chinese football team takes part in the game, no matter how busy the business is, Ceng Xianzi must squeeze time to watch and cheer.

When the Chinese football team practices the ball, he can even put on his jersey to pick up the ball for the players.

People call him "a billionaire wearing a Jersey". He is very enthusiastic about supporting the development of Chinese football.

The Eleventh Asian Games were held in Beijing. Ceng Xianzi generously donated HK $1 million to support the sports cause of the motherland.

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What P can't forget is Ceng Xianzi's hometown dream.

Every year, he donated more than HK $500 thousand to help the economic construction of his hometown in Meixian. He also donated to build a teaching building for Jiaying University, build a library for Dongshan middle school, and build an office building for Yueli middle school.

He has contributed more than HK $100 million to his hometown.

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In 1989, Ceng Xianzi invested $1 million in huge sums of money, and set up "China silver lice Limited" in Meixian, and introduced 4 international advanced necktie production lines, making the "silver lining" tie first become China's famous brand tie. Now the annual production of the silver lining tie has reached 10 million, and its turnover is more than RMB 100 million yuan.

But Ceng Xianzi made it clear that part of the profits he should have allocated to him was unworthy of all donations to his native Meixian.

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In December 21, 1992, Ceng Xianzi donated a huge sum of HK $100 million to the development of education in China in P.

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< p > 1994, Ceng Xianzi received the great honor of naming an asteroid under his name! < /p >

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