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    Ceng Jingxuan, Sister Of Hongkong Chief Executive, Creates Wealth

    2009/5/14 0:00:00 13

    Zeng Xuan: continuous learning and continuous efforts have opened up a broader platform for Zeng Xuan and Standard Chartered Bank. Donald Tsang, the chief executive of the Hongkong Special Administrative Region, is the director of the Hongkong police department. The former director of the Hongkong police force has not submerged herself under the ring of Xiangjiang gate to become "someone's sister". In fact, since she entered Standard Chartered in 1992, few people knew her family background. In the eyes of people, she used to be the director of Organizational Learning Department of Standard Chartered group, and now is the first president of Standard Chartered Bank (China) Limited.

    Late in November 16th 2006, the Standard Chartered China headquarters on the 39 floor of China Merchants Building, Pudong, was brightly lit.

    Zeng Xuan, the then president of China Standard Chartered Bank, is leading the staff to write the document overnight, in order to be the first foreign bank to submit the application for the establishment of a legal person bank.

    Just after the submission of the application, she also held a press conference on a non-stop basis, announcing that the Standard Chartered Bank plans to achieve a doubling of the number of outlets in China in the next 18 months.

    Zeng Xuan has been accustomed to such a tight work pace.

    She is not a natural princess. Many years ago, she was a typical poor family.

    From childhood, Ceng Jingxuan lived in a more than 60 square meter house with his parents, 5 brothers and 4 cousins.

    Her father's small income from the police is the main source of family income, so her mother has to take some brothers and sisters to knit nylon bags under the dim light to subsidize the family.

    The parents of Zeng Xuan are aware of the importance of education to shake off poverty.

    "My mother went to a relative Catholic school to help me to get into a better Catholic girl school," Zeng recalled.

    Relatives are richer.

    In the big house of a relative's house, mother stood and her master sat. I looked around curiously.

    Later, the relatives did not help.

    But the mother did not give up. She turned around and begged others, or sent me to the good school.

    The cultivation of parents in early years is reflected in Zeng Xuan's life experience: "I like learning.

    There are two things that are most attractive to me whether I am a man or a worker. The first thing I can do is to learn continuously and the second is to improve my personal accomplishment.

    It is only when a person accepts challenges in a new environment that he can be promoted.

    In 1992, Zeng Xuan ended his work in the government and entered Standard Chartered Bank for personnel management. He successively served as director of Human Resources Department of Equitor group of Standard Chartered Bank and director of group organization learning department.

    She successfully integrated 17 training teams into a unified department and established Sclearning training company attached to Standard Chartered Bank to provide professional and continuous training services and personal development guidance to both inside and outside, so as to bring profits to Standard Chartered.

    I like to look back when I see a thing.

    Sometimes, the more complex things are, the more quickly we need to calm down and respond in a timely manner. This is not easy to do, but I think I did it.

    In addition, what I have decided to do is not to give up easily. "

    When he summed up his success factors, Zeng Xuan always joked that he was tough and bull tempered.

    In 2005, Zeng Xuan, an energetic and energetic person, ushered in a new challenge.

    In May 31st, all media were waiting for the first woman president of Standard Chartered Bank in China.

    When Zeng Xuan, whose body resembles Xun Zhou, appeared, almost everyone questioned: could this thin woman who had previously engaged in perceptual work shoulder the heavy responsibility?

    Many people think that women tend to be sentimental.

    And what I see is quite the opposite: most female top managers are able to do things on the job, not like some male chauvinists.

    Zeng Xuan's answer is not just this sentence.

    After she took office, she constantly moved to major cities in the mainland and set a record for Standard Chartered in 150 days - 3 branches in Guangzhou, Chengdu and Suzhou in half a year.

    In addition, the full start of personal banking in Beijing and the acquisition of 19.9% stake in Bohai bank for $123 million has also taught people her skills.

    Compared with the three fires of the new official, Mr Zeng has been working overtime for a long time, but it is very common. But in March 29, 2007, Standard Chartered Bank became the first foreign bank to complete the registration of local legal persons, renamed the Standard Chartered Bank (China) Limited, and launched a comprehensive RMB business in April 23rd.

    The continuous efforts of Zeng Xuan have opened a broader platform for Zeng Xuan.

    She said: "when the team is small, we have to deal with the big market. Many times, we dare not make some decisions.

    After the establishment of a corporate bank, the group has plenty of resources to put in. When making decisions, it will be more practical.

    At the same time, Citigroup, HSBC and Bank of East Asia are also approved. In the face of competition and challenges, Zeng Xuan is confident: "competition is eternal.

    Foreign investment in China is a marathon, but we will develop at a sprint speed.

    In the past two years, Standard Chartered Bank (China) has made gains in personal banking, private banking, financial management of small and medium enterprises, and banking services of enterprises and financial institutions. So far, 51 branches have been opened in mainland China.

    In March this year, the annual report released by Standard Chartered group showed that the business income of Standard Chartered in China increased by 27% to 632 million US dollars in the year 2008, making a profit of 66 million US dollars.

    Among them, corporate banks earn 177 million dollars, and personal banks lose 111 million dollars. The main reason for the loss is to support the development of personal banks in China and increase spending from $135 million to $238 million.

    In the future, Mr Mervyn Davies will be in Standard Chartered (China) and the Chinese market in Standard Chartered group. As the executive director of Standard Chartered group, he said, "China's position is very important in our future blueprint.

    We have a long commitment and are committed to stronger development.

    I am confident that under the leadership of Zeng Xuan, chartered bank will make considerable contributions to the development of China's banking industry.

    Xu Qiyun, editor in chief:

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