The Six Year Pioneering Road Of The Pioneer Outdoor Female Donkey Friend

In 2007, Zhao Wenwen started her own business in a small shop with only 13 square meters. The first thing he sold was labor insurance products. In 2008, he was unwilling to be lonely. She made the sales agency of the brand outdoor leisure products in Jiaodong area with the performance of 350 thousand of half yearly sales.

Since the Acting brand, there are more than 1600 products in Zhao Wenwen's shop, which are the most comprehensive among the peers. In order to provide professional services, the employees in the store need two or three months' special training before entering the office. In order to expand their influence, she chooses outdoor publicity activities that her colleagues have never used.

After all these years of struggle, she now owns 3 direct outlets, with more than 100 dealers everywhere, with a total sales volume of about 4 to 5 million a year.

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< p > < strong > the first entry industry is worthy of the name of the female donkey friend to open the outdoor goods shop < /strong > < /p >.

At 10:30 a.m. on March 19th P, the reporter saw Zhao Wenwen in the outdoor outdoor shop of Nantong road. This is her direct shop.

Speaking of her own business experience, Zhao Wenwen said she first started selling labor insurance products.

"At that time, we opened a 13 square meter shop on Shengli road."

Zhao Wenwen said, later found that such a shop too many, competitiveness is not strong, just want to do something else.

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< p > "I choose outdoor products. This is a big factor that I like. I used to be a real friend, but I am busy now and I have little time to go out."

Zhao Wenwen introduced the idea that outdoor recreation is a trend, and this industry must have great potential for development.

There are many brands of outdoor leisure products, both ordinary and distinctive.

"I have many military friends around me, and my husband is also a soldier, and I like camouflage very much, so I want to find outdoor leisure products like the army."

At first, she ran a lot of places, such as Nantong, Shijiazhuang and so on. She added seven or eight places and went to inspect their factories.

Finally, she chose the brand of "the God of war", "the quality of this brand is quite guaranteed, and all kinds of after-sales services are in place."

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< p > August 2008, Zhao Wenwen officially became the general agent of the brand in Jiaodong.

"At that time there was a competitor, a man who was older than me, wanted to be an agent, but the head office could feel that young people had more potential for development and looked after me very well, so that I became an agent."

From August to the end of the year, Zhao Wenwen's sales reached 350 thousand, compared with fifty thousand of the sales agents in Yantai.

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< p > < strong > all kinds of products. More than 1000 kinds of products have been advanced two times a week, < /strong > < /p >.

< p > for Zhao Wenwen's competitive advantage, he said his product category can be said to be the most complete, so that customers have more choices.

"You see, the ones hanging out here are just the same. Take the a target=" _blank "href=" http://www.91se91.com/ "> clothes < /a > for example, the men's 6 yards and the women's 5 yards, the more kinds of money they enter, the more money they press, and the average person dare not press so much money.

According to her introduction, there are more than 1600 kinds of goods in the store, and clothes, < a target= "_blank" href= "http://www.91se91.com/" > shoes > /a, tents, bags and so on, and the price ranges from several yuan to several thousand yuan.

"The product of this brand is mostly medium and high grade, and the price is low, so it can meet the needs of different levels of customers."

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< p > because Zhao Wenwen has to wholesale, to ensure that the number of goods is complete, he has to purchase several days later.

"At least two times a week, twenty thousand or thirty thousand yuan for every time, and forty thousand or fifty thousand yuan for normal. When you get more, you have to go into more than ten thousand goods at once."

Now most of her shops are spring clothes, and just a few days before the summer wear, she has just entered a batch of goods, which cost about one hundred and fifty thousand.

"It is not yet the best time for business. By the time of four or five June, almost every day had to be filled with goods. It was too busy to eat."

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< p > < strong > salesperson training before the entry of professional veterans to do < /strong > /p >

< p > from the beginning to the present, Zhao Wenwen has hired 6 shop assistants, because there are many kinds of products and different kinds of staff in the shop, so the employees need to undergo professional training before they go to work.

"We can't simply sell" sell ", we must strive to make every customer understand our products thoroughly.

Zhao Wenwen introduced that some of the products in the shop had many functions, such as functional clothing, although it had no difference from ordinary camouflage clothes, it actually had many functions, and every shop assistant must have a clear understanding.

"Before going to work, they have to be trained for two or three months. Some products contain accompanying explanations. If they do not, they should check the Internet. No matter how much time they spend, they must get a thorough understanding of it."

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< p > apart from the distinctive military features of outdoor products, Zhao Wenwen also specially decorated the storefront with a sense of barracks, striking the five pointed star at the door.

It is also understood that two of the 6 shop assistants are now soldiers.

Xiao Zheng, a shop assistant, is a veteran soldier who works in the store near the garrison, where he came to help on the same day.

Reporters learned that Xiao Zheng had been a soldier for 5 years in the army, and he just retired from the army last year.

"Came here last year to buy something, and saw the store just recruiting people to apply for it.

I am very fond of the outdoors myself. I didn't spend much time at home when I was on holiday, and here, the decoration of the shop, and the outdoor equipment with camouflage are very military feeling, which is also an emotional sustenance for myself. "

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< p > < strong > special publicity holiday for outdoor activities wear clothes in the shop < /strong > < /p >

In order to attract people's interest and further publicize their products, Zhao Wenwen used a bold way to organize outdoor activities in addition to using web sites, QQ and other Internet publicity.

"This is not done before peers. At the beginning, I thought I could try it to promote products."

On the Ching Ming Festival in 2012, Zhao Wenwen carried out his first activity with his team.

"At that time, it was in Nanshan Park, where the head of the venue was also a" military fan. "He was also very interested, so the venue problem was solved successfully.

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< p > because Zhao Wenwen is not enough, he also employed ten or twenty college students temporarily. In order to get them to know the product information, she printed out the information on the webpage to let them have one hand.

"It's also a little bit of an effort to grind a gun."

At that time, some capital turnover problems were encountered, but somehow they were solved.

By the time of August, Zhao Wenwen organized dealers around the country to do an activity to enhance mutual communication.

"During the eleven golden week, another outdoor activity was held so that our employees could wear our clothes, and we could see them far enough to impress them."

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These activities, though P, took a lot of effort, but the results were good.

"To let more people know about our store, if we just talk about the outdoors, most people will not imagine it. This kind of activity can arouse some popularity."

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< p > < strong > market survey. Hong Kong Military fans are very fond of it. The market confusion is to be standardized < /strong > < /p >

< p > reporter survey found that Zhao Wenwen like outdoor leisure products shop, its consumer groups will be more limited than the general outdoor stores, most of these consumer groups like outdoor sports and "army fans", some are active or retired soldiers, and some are friends.

Insiders said that after all, this is a small group of people. In Beijing, Shanghai and other large cities, the industry has developed more mature and more standardized. In Yantai, its starting time is relatively late, and is subject to the restriction of consumption level. Now the whole market is in its infancy.

It was the earliest development in early 2000.

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< p > "now there are a lot of people in the market who get ordinary camouflage clothes. The average person is only more than 50 yuan, while the brand clothing is at least one hundred or two hundred yuan, which needs further specification."

A boss who sold five or six years of outdoor supplies said.

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< p > < strong > sales situation has more than 100 dealers, sold a few million a year /strong < < /p >.

< p > when reporters interviewed in the store, they were interrupted by phone ringing several times, either by placing orders or pushing Zhao Wenwen to deliver the goods.

According to Zhao Wenwen, dealers who buy the goods from her are mainly distributed in Yantai, and there are at least one county in every county, and Qingdao, Weihai and other places.

"It took a lot of effort to find these dealers, either the salesmen went on the run or I went down on their own, which was a lot of white eye."

It is understood that Zhao Wenwen is further improving his sales network, like other cities in the province, she is also developing dealers.

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Besides P, retail sales also account for a large share of Zhao Wenwen's sales.

According to her introduction, the main customers in her store are 30 year old people who have a material foundation. "Some of our friends are our regular customers. We also have activities together when we have time."

It is understood that the general outdoor shop is also working with her, and some companies have become her customers. "The leaders of Yueyue city and Wan Da square are wearing our family's clothes. A few days ago, Mobile Corporation wanted 200 thousand of our products, all camouflage bags."

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< p > Zhao Wenwen says business is not so good at the beginning.

"The guests who come to the store often say that these clothes are not very decent on their bodies, but slowly they have more guests. Now basically, they don't say so."

After all these years of struggle, she now owns 3 direct outlets, with more than 100 dealers everywhere, with a total sales volume of 45 million yuan a year.

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< p > < strong > becoming a friend of a friendly business partner, and asking the old customers for "/strong > /p".

< p > Zhao Wenwen told reporters that after many years of entrepreneurship, he has always attached great importance to credibility and integrity, and sometimes he would rather lose his money and lose faith in others.

"When the order meeting was held last August, the head office had a policy of returning money. At that time, it said that it was in accordance with the 5% return, but it was not very clear. In fact, this policy should only be applied to the goods ordered after November, but before that, we have already agreed with the distributors. There is no way to do this.

The reporter learned that the sum of the money was forty thousand or fifty thousand yuan.

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"P" has made Zhao Wenwen not just a simple business relationship with his own dealers and customers. They often meet and communicate together. They have become very good friends for a long time.

"I have an old customer. When I opened that shop in 2007, he went to my store and bought a" a target= "_blank" href= "" http://www.91se91.com/ "> hat < /a >. Maybe he would come to my store because of the conversation."

Zhao Wenwen said that the client was a veteran soldier, so he was a veteran veteran fan.

Later, after the store moved to Nantong Road, the customer came more diligently and basically had to come every day.

Now he has become a free consultant to Zhao Wenwen. He can ask for advice if he doesn't know the product. He can talk for over an hour. "If any product comes out of the new product, he will tell us for the first time, like a telescope."

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