2012 China Model Clothing Brand Casual Wear Brand

< p > < strong > RENOIR Renault < /strong > /p >

< p > < strong > key words: Top craft business preferred < /strong > < /p >

< p > > reason: RENOIR (Lei Nuo) brand was founded in 1997. It has been focusing on the design and development of high fashion a href= "http://www.91se91.com/news/index_p.asp" > men's wear < /a > with the quality of high quality production as the core, creating the unique style of brand design and brand culture.

In order to enable consumers to buy the best RENOIR brand products, they have poured huge amounts of money into the 7 garment processing lines of all imported equipment from Italy and Germany and the United States, and have hired the leading print masters and craftsmen in Italy to guide the product design and manufacturing processes.

RENOIR's product design concept has always been guided by the latest international trend information. It has developed the X version of the most suitable Asian figure to suit the styles and products of the Chinese consumer market and lead the fashion trend of Chinese men's wear.

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< p > < strong > GXG < /strong > /p >

< p > < strong > key words: fast fashion casual wear dark horse < /strong > /p >

< p > the reason for the announcement: GXG Brand Company was founded in the late 1970s, and it is a young fashion male brand with French design style.

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< p > October 2012, GXG ushered in the 5th anniversary celebration of the brand. The group's full range of brand men's wear GXG, tide card gxgjeans, women's wear ONEMORE and children's wear LOVEMORE held the fashion conference for the first time in Ningbo.

This conference moved the luxury of Versailles into the show, and joined the Symphony Orchestra of Shanghai Conservatory Of Music to let the guests experience the Renaissance and feel the charm of the fashion.

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< p > November 2, 2012, Li Shujun, director of GXG electric business, revealed that GXG is the sales champion of 2012 "double 11" Taobao men's clothing category, and GXG Tmall flagship store sells 4 million yuan for 5 minutes, and "double 11" all day sales amount to 43 million yuan.

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< p > < strong > mus pangwei < /strong > /p >

< p > < strong > key words: public tidal products < /strong > /p >

< p > top reasons: in 2012, the United States closely integrated the positioning, value and personality of Meters/bonwe and ME&CITY brand, through product design, product display, shop design, advertising, signing endorsement and various marketing activities, with the help of targeted consumption groups at home and abroad, all kinds of public and fashion events, carried out high frequency and multi-level integrated marketing activities, continuously promoted the Meters/bonwe and ME&CITY two brands and the brand image of their subordinate brands, and launched subordinate brands including "TAGLINE" and "MooMoo". At the same time, ME&CITY brand has also successfully launched the "children's clothing brand" ME&CITYKids.

By the end of 2012, there were 5220 Direct stores and franchised stores in the country, including 3914 franchised stores and 1306 direct outlets.

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< p > < strong > Kama < /strong > /p >

< p > < strong > key words: self determined life crossover Man > /strong > /p >

P: the reason why 2012 is the brand new promotion of Kama clothing company. The market communication is from the point of view, covering the whole country to deepening the regional coverage, and combining TV, film, broadcasting, network and ground activities.

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< p > from the beginning of 2012, around the "self determination" brand idea, the golden horse brand new advertisement "Kama Life Series" was built up, and three kinds of TV platform combination advertising strategies were worked out.

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< p > in the aspect of imported films, following the two films of the great detective Holmes 2 and the spy 4, at the beginning of the year, the 20123D version and Ang Lee's first 3D masterpiece teenage PI's fantasy drifting were launched in two.

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< p > at the same time, it also planned and promoted a network interactive activity for the slogan "self determination". "Kama dreams of changing life". By writing the declaration of life, we mobilized netizens to vote and filmed micro films for the top three declarations.

At the same time, online positioning of the terminal in the Kama terminal, will lead the flow of people to the shops, so that online and offline perfect cooperation.

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< p > < strong > Mark Ed Faye < /strong > < /p >.

< p > < strong > key words: focusing on the local and focusing on international < /strong > /p >

Mark Ed Faye: many people will think of the international fashion style of their design and style, thanks to Mark Ed Faye's brand development strategy that adheres to the international route. P

As China's original a href= "http://www.91se91.com/news/index_q.asp" > Fashion Brand < /a >, Mark Ed Faye has so far focused on cultivating people's fashion (micro-blog) consumption patterns and concepts, exploring the international mode of operation suitable for the Chinese market, and striving to build an international fashion brand in China.

Mark Ed Faye focused on the world, gathered an international design team from the European fashion capital of Paris and Italy, and formed a management system on the research of product planning and fashion trend. It absorbed the inspiration and artistic inspiration of the international a href= "http://www.91se91.com/news/index_cj.asp" and the designer < /a >, and implanted the fashion culture in Europe and other places into Mark Ed Faye's own brand gene.

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< p > < strong > JEANSWEST < /strong > /p >

< p > < strong > key words: true personality, youth representative, < /strong > /p >

< p > the reason for the announcement: JEANSWEST (JEANSWEST) was founded in 1972 in Australia.

JEANSWEST, which started shooting in Shanghai in 1993, now has more than 700 chain stores and franchises across the country.

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< p > October 30, 2012, the twenty-first China JEANSWEST cup casual wear design competition finals was held in the 798 Central Hall of Beijing.

The contest is a theme of showing off the true self. The 20 contestants who stand out from thousands of competitors are labeled with a fashion label for each work. In this youth flying age, the true personality of my character is particularly prominent.

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< p > < strong > YISHION < /strong > /p >

< p > < strong > key words: popular fashion restores freely, < /strong > /p >

< p > List: YISHION group is located in Humen town of Dongguan, China's fashion capital. After more than 10 years of development, YISHION has developed into a high-quality fashion apparel brand integrating design, purchase, production, marketing and service.

In the name of "love", YISHION gradually incorporated the spirit of fashion, vitality and freedom into design.

Today, YISHION has more than more than 4000 stores in China and around the world, covering 32 provinces and autonomous regions in the country, as well as overseas regions such as Russia, Southeast Asia and the Middle East.

In 2012, YISHION Group paid 410 million yuan, ranking first in China's apparel industry.

Taking "love" as an important source of self development is YISHION's solemn commitment to society and consumers.

As a well-known clothing brand at home and abroad, YISHION is actively introducing advanced quality inspection technology and establishing a scientific management system with a high sense of social responsibility, so that all 1 billion 300 million people can wear comfortable clothes.

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< p > < strong > CABBEEN < /strong > /p >

< p > < strong > key words: personality, fashion, subversion, popularity, < /strong > /p >

< p > List: Cabbeen (CABBEEN) brand was founded by famous designer CABBEEN in 1997 in Hongkong, China.

The brand concept of "subversive popularity", forward-looking personality, fashion orientation and emphasis and persistence on original design make today's Cabbeen a synonym for Chinese original fashion men's wear.

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< p > subversion is the design philosophy of Cabbeen. It is also the core value of Cabbeen's interpretation and deduction over the past decade.

Adhering to the road of "Chinese designer's original brand", adhering to the experiential press conference and guiding the popular culture of Chinese consumer dress concept, forming the spiritual symbol of Cabbeen personality.

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< p > < strong > Tonlion < /strong > /p >

< p > < strong > keyword: contrarian growth image upgrading < /strong > < /p >

< p > the reason for the announcement: Tonlion's "tonlion" brand was established in 1994 to operate casual clothing for men and women.

"Tonlion has made a lot of adjustments in recent years, from product, image, product strategy to operation and management to achieve a significant increase in operating efficiency."

This is the commentary on Tonlion's work in 2012 by industry media.

In 2012, a series of news came from sports brands, such as the size of sports brands and the stock crisis of sportswear brands. The stock crisis that lasted for many years finally broke out, resulting in market confidence and corporate profits damaged.

In such a market environment, Tonlion's achievements this year are commendable.

Tonlion's futures policy, market expansion and commodity management are three major factors.

In 2012, Tang Shi Xin extension network was the 500 fastest growing year in recent years.

From product pformation, image upgrading, to expanding efforts and controlling inventory, Tonlion, a multi pronged company, grew by 35% in 2012, operating income of 3 billion 600 million yuan, and sales outlets more than 3200, and profits doubled.

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