2012 China Model Clothing Brand Menswear Brand

< p > < strong > Luo Meng < /strong > /p >

< p > < strong > key words: new red band culture tree hundred years brand < /strong > < /p >

< p > the reasons for the list: in 2013, Luo Meng a href= "http://www.91se91.com/news/index_c.asp" > dress > /a > 63 production processes have won the national invention patents, including 11 inventions of the shirt, 7 patents for inventions and suits.

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In 1984, P created the Luo Meng costume in the birthplace of "Hong Bang tailor", and the idea of innovation always runs through the whole process of its development.

In recent years, Luo Meng has adhered to the spirit of innovation and pragmatism of "new Hong Bang culture", insisted on providing consumers with value-added services and consumption experience of fashion life, strengthened technological innovation, and worked hard with international a href= "http://www.91se91.com/news/index_p.asp" > clothing < /a > research institutes to establish a clothing R & D team composed of more than 80 experts, namely clothing experts and technical backbone, and invested 10 million yuan for product development and technological innovation, and strive to seize the high ground of clothing market.

When the new patent suits were listed, they were sought after by consumers, and clothing production orders went to the second half.

In the first two months of this year, sales of 920 million yuan and profit of 72 million yuan were achieved, representing an increase of 10% and 11% respectively over the same period last year.

Online sales are expected to reach 300 million yuan this year.

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< p > strong > /strong > /p >

< p > < strong > key words: service leadership, quality excellence, focus on clothing < /strong > < /p >

< p > top reasons: in 2012, in the face of the passive environment of the clothing industry, he launched the initiative to seek breakthroughs, increase the strength of direct channel development, and constantly upgrade the image of the store, becoming one of the few garment enterprises that are still expanding in the market in 2012, which has inspired the confidence of the apparel industry.

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"P", as the first independent brand clothing listed company in Jiangbei, he focuses on the field of clothing, is committed to building internationally renowned high-quality men's clothing brand, and adheres to the leading and innovative services such as "lifelong free dry cleaning", which is well received by consumers and the same industry.

With the strengthening of the company's brand operation, the enhancement of design and research level, and the continuous expansion of the marketing network, the company will have broad space for development in the future.

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< p > < strong > YOUNGOR < /strong > /p >

< p > < strong > key words: return to the main business and rebuild the brand < /strong > < /p >

< p > List: YOUNGOR group was founded in 1979. After more than 30 years of development, it has gradually established three major industries with brand clothing, real estate development and financial investment as the main body, diversified and progressive, and specialized development. It has become a large multinational group company with more than 5 employees. Its YOUNGOR group Limited by Share Ltd is a listed company.

At present, YOUNGOR has 772 self operated stores in the whole country and 2632 brand commercial outlets.

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< p > 2012, YOUNGOR deepened the influence of clothing brand, not only abandoning the foundry business, but also increasing investment in design and marketing, so as to expand brand awareness and enhance reputation.

The overall strategy is to seize the historical opportunity of the rapid development of the domestic garment market, to "connotative growth" as the thrust of brand upgrading, consolidate and strengthen the core competitiveness, and continuously enhance market share and brand value.

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< p > YOUNGOR in the process of pforming from the manufacturer to the brand creator, we create 5 brand phalanx by independent innovation and innovation.

The purpose of multi-dimensional operation is to improve YOUNGOR's revenue in the domestic market.

With the active reduction of foreign trade business, the market gravity center shifted to the brand clothing field with higher added value in 2012, and the gross profit margin of clothing increased to 45.41%.

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< p > strong > crocodile shirt < /strong > /p >

< p > < strong > key words: classic brand is new, < /strong > < /p >

< p > the reason for the announcement: in 2012, it was the 60th anniversary crocodile shirt celebration in Hongkong.

Related terminal activities throughout the year, trying to better reflect the brand in the terminal spirit of the Hongkong.

This brand sprouted in Hongkong, China in 1950s, strutted on the mainland of China at the end of 80s, without fear of wind and rain.

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In recent years, crocodile shirt attempts to expand the business of the two or three tier cities, further increasing the occupancy of the crocodile shirt in the mainland market, and the sales in the target area are also satisfactory.

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< p > strong > > /strong > /p >

< p > < strong > key words: Chinese spiritual world grade < /strong > /p >

< p > the reason for the announcement: in 2012, Karl Denton was refining and planning the core value of the brand for a year.

In the consumer lifestyle, business ecology and tremendous changes in the international and domestic markets, he adjusted the core value of the brand and integrated the Chinese spirit and the world taste into the brand culture.

On the one hand, the virtues, virtues, rites, wisdom and faith of the fine traditional Chinese culture are the core values of leadership. On the other hand, the trend and trend of the world are taken as the image carrier of the leader's demeanor. With the carefully selected high quality fabrics and the unique design of the artisans, they conform to the Oriental aesthetic and body cut, and reveal the elegant, respectable and decent personal image.

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< p > in the past 20 years of development, Karl Denton has built up her own brand senior menswear with the core of brand culture. Karl Denton has successfully developed kaltendinLIFE's noble life leisure, a href= "http://www.91se91.com/ news/index_s.asp" > menswear < /a > on the basis of classic business dress, making Karl Denton a famous domestic Menswear brand with reasonable subdivision, complete category and wide market coverage.

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< p > < strong > brand > /strong > /p >

< p > < strong > key words: customized networking < /strong > /p >

< p > the reasons for the announcement: the brand men's clothing is the online custom brand of the senior business men's wear of cool company, which has drawn the experience and resources of cool gentry for nearly 20 years.

Bring a completely new customer experience, whenever and wherever the customer is connected to the Internet, the 3 sizes can be customized to fit and comfortable men's clothing.

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< p > 2012, the business process reengineering promoted by the enterprise is adapted to the requirements of the Internet age, and is called the "Internet" of the enterprise.

In the aspect of Internet, cool gentry company has made some achievements. It not only makes the online menswear customized business -- the operation of the brand men's clothing is more orderly, but also has greatly improved the business of custom-made clothing, and has made the majority of employees have a certain understanding of digitalization. Some people have even begun to consciously apply the concept of digitalization to guide their work.

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< p > < strong > San de Xi < /strong > /p >

< p > < strong > key words: technology management process total control < /strong > < /p >

< p > the reason for the announcement: Saint de group is a leading enterprise in Hunan clothing industry, the top 30 garment enterprises in China and Hunan high and new technology enterprises.

Founded in 1989, it has international fashion business men's clothing brand "Saint West", professional wear brand expert "Saint OWIS" and e-commerce brand "Ke Shang".

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< p > to further improve the industrial chain, the company introduces the MD management system. MD is in the position of the general manager in a clothing brand, and is responsible for adjusting business and communicating with every expert in the enterprise.

MD whole process operation is the master controller of R & D, production and sales process.

In the Saint MD management system, production and management have not been strung together. In order to further enhance the whole industry chain system, Saint West signed the Korean MD expert Qiu Jing planting, and imported the MD system which has been relatively mature in Korean clothing enterprises.

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< p > strong > /strong > /p >

< p > < strong > key words: focus jacket, adversity, /strong < < /p >

< p > the reason for the announcement: "the strong male costume with the title of" China leisure men's first value brand "has not been able to" stand alone "in the cold clothing industry in 2012, thus revealing that the brand of" focused jacket "is currently suffering from" the most serious market downturn in history ".

The strong core man wears the core values of "one person can do a good job all his life" and focuses on the jacket for more than 30 years. It ends the monotony of the jacket with unique design, thus becoming the leader of China's advanced fashion jacket, and leading the development trend of jackets and accessories to make casual clothes more fashionable.

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< p > < strong > George Bai < /strong > /p >

< p > < strong > key words: occupation dress difference shirt memory era < /strong > < /p >

< p > reasons: George Bai Yuan is from Italy.

Since 1995, George White has been serving Chinese customers and engaged in the production and sale of "Georges white" suits and shirts.

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< p > as one of the leading brands of Chinese fashion suits, George White first put forward the fashion declaration of "the difference of professional clothes", and set an example in the industry with professional attitude and leading thinking.

Visually, with the fashion and position, the workers' eyeballs were successfully bombed, so that people could see the new language of the uniforms: the tailored cutting, the neat fabric, the body curve and the inner spirit.

Obviously, this is a representative work of revival of fashion professional clothes.

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< p >, and George White opened the era of EEQ memory shirt.

EEQ memory shirt is a series of easy to handle shirts developed by George White based on the new molecular cross memory technology. It is at the leading level of international similar products in terms of natural leveling, comfort and low carbon ecology.

After EEQ memory finishing, the molecular chain crossover effect is produced. The average wrinkle resistance of clothing exceeds the requirements of the national standard, so that the natural leveling effect of the garment is not affected by the washing times, and the smoothness of the clothes is kept constant without ironing.

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< p > < strong > Red Bean < /strong > < /p >

< p > < strong > key words: total supporting pipe zero inventory no risk < /strong > < /p >

The reason why P was listed: in 2012, red bean men's clothing has initially completed the genetic pformation from brand positioning to business mode, channel positioning, operation team and product development.

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< p > implementation of franchising mode, regional franchising and full hosting joint venture in key areas to achieve the complementary advantages and harmonious development of this business mode.

The fully managed joint mode of red bean men's clothing is completely in line with the market trend, and will also become the trend of men's wear industry.

"Zero inventory and no risk" has become the biggest advantage of the fully managed joint venture mode.

The so-called full trusteeship joint venture, that is, suppliers in accordance with the company's product planning and unified deployment, and access to the market, according to customer needs to innovate on their own, producing all kinds of marketable products, "passive" as "initiative", directional development.

The company arranges to distribute goods for customers, and timely adjust and distribute goods for customers in view of market changes and sales situation, so as to achieve zero inventory of customers and make franchisees completely worry about goods.

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