Jinjiang Shoe Enterprises Are Actively Coping With The Current Dilemma

Information map: in April 19th, the Tenth China (Jinjiang) International Footwear Expo opened in Jinjiang, the hometown of overseas Chinese. A total of more than 1500 professional buyers from more than 60 countries and regions in the world came to the conference to purchase, more than 500 exhibitors at home and abroad.

The picture shows that the shoe fair attracts a large number of merchants.

The depreciation of the US dollar, the continuous rising of raw material prices, the reduction of export tax rebate rate, the dramatic increase in labor costs, and the difficulty in tightening financial resources.

"The difficulties we encounter are too concentrated, which makes people feel overwhelmed."

After thirty years of market storm baptism of entrepreneurs in Jinjiang, Fujian, most of them have such feelings.

"This is the most difficult year since its establishment, and its difficulty is more than that of the 1997 financial crisis in Southeast Asia, because prices did not rise at that time."

Mr. Shi, who made export processing plants in the 80s of last century, told this reporter.

In the face of unprecedented difficulties, entrepreneurs in Jinjiang naturally showed the nature of "good fighting and good win" and "more failure and courage" among Minnan people.

Mr. Ding Ronghua is the president of the chamber of Commerce in Chen Dai Town, Jinjiang. It is a famous shoemaking town in the whole country and even in the world. Ninety-nine percent of the enterprises in the town are engaged in shoes industry, and there are more than 2000 shoe making enterprises, and nearly four hundred thousand workers from all over the country are proficient in shoemaking industry.

Mr. Ding knows well about the difficulties faced by enterprises and how to "tide over difficulties".

"They have never experienced any difficulties in history, but they are doing the most responsible insistence," Mr. Ding Ronghua said. From two OO to seven years ago, only more than 2000 dozen small shoe enterprises in Chen Dai have closed down. "There has been no collapse at all."

Mr. Ding's "collapse tide" is a recent misleading message about Jinjiang's shoemaking enterprises.

"Hundreds of thousands of workers have been following you for a long time, just like children who raised their children from childhood. How can we see them lose their jobs overnight?"

From the words of revitalizing shoe bosses, the reporters heard the sense of social responsibility of Jinjiang entrepreneurs.

Therefore, people see many difficulties in the shoe making enterprises in Jinjiang. They should change their past "better when the chicken heads are not suitable for the Phoenix Tail", and consciously integrate into the consortium, play the respective advantages of production capacity and sales network, some pformation for brand enterprises to make OEM processing; some do their own supporting production to reduce costs; some are more active in R & D; some are upgrading equipment to increase production efficiency; others start from internal management to reduce waste to increase profits; some adjust the market direction and avoid risks.

So many things.

"The market is always wavy, high and low", "crisis for entrepreneurs, is a test, but also a exercise, but also contains opportunities"......

From the words blurted out by these Jinjiang entrepreneurs, they can feel their optimism in the face of difficulties.

It is no wonder that when the government officials in Jinjiang introduce the "miracle" of Jinjiang's economy, they will say that Jinjiang's greatest wealth is the formation of a mature and mature entrepreneurial team.

It is this team that keeps Jinjiang steady and healthy in the face of national difficulties.