Zhejiang Businessmen Competing For The World

Zhejiang merchants are China's largest "merchants' tribes" and are the largest business groups in China.

Most cities in the country have "Zhejiang village" or "Wenzhou village", and many places have launched Yiwu International Commodity City.

At present, more than 5 million Zhejiang businessmen have created wealth in all parts of the country and on the five continents of the world.

What is the secret of Zhejiang businessmen's global entrepreneurship, wooden show and forest brand?

The reporter interviewed Wang Shuguang, executive director of Zhejiang Business Research Association of Zhejiang province.

Wang Shuguang said that Zhejiang businessmen, with the spirit of being first, making progress and innovating, created many of the first in the country and became a unique economic phenomenon in China.

"Why are there people in Zhejiang where there are markets?

Why are Zhejiang enterprises among the top 500 enterprises in the country in the forefront?

Why do the Zhejiang businessmen occupy the overwhelming majority in the annual Forbes rich list?

Wang Shuguang shows some unique "business factor" in Zhejiang merchants by using some vivid examples of real business.

From the stall peddler to the group leader, Zhejiang businessman has a common character of "independent, hardworking, brave and brave, dare to be first, and embrace development". Huang Yizhi, who is praised as "king of glasses" by Zhejiang people, is now the director of Ji'nan maogan glasses company.

More than 20 years ago, he was like a thousand businessmen in Zhejiang Province.

When he first arrived in Ji'nan, because he didn't have a lot of money on him, he was just a young man who built stalls on the streets of the city.

But Huang has a clear goal and wants to make a spectacle in the field of spectacles.

Three years later, Huang Yizhi finally saved enough to rent a shop and opened an optical shop in Ji'nan.

Four years later, Huang Yizhi, who had a certain amount of savings, returned to Zhejiang. He founded a spectacle factory and used his experience in opening an optical shop in Ji'nan. He pioneered the development of plate glasses in the industry.

At present, Huang Yizhi has his own glasses production base in Zhejiang, and has the largest local glasses trade enterprise in Ji'nan.

In 2005, Huang Yizhi cooperated with others to invest 500 million yuan, and successfully developed "headquarters economic Park" in Ji'nan.

Huang Yizhi has become more and more influential in Ji'nan. She has been elected vice president of Ji'nan Municipal People's Congress and Ji'nan General Chamber of Commerce.

Ni Zhongjie, the chief executive of Zhejiang's "Lun Lun" shoe industry, was sitting in the position of the company's boss. But he didn't enjoy sitting on the easy chair. Instead, he thought about how to further expand the development space.

In order to develop the rural market in the north, he drove to the rural market of Baoding and Xingtai in Hebei in 1999, and relied on the local businessmen in Zhejiang to know many rural market information.

During the inspection period, he averaged five or six counties a day and offered to find distributors to negotiate business and help them choose the right berths.

Sometimes a 20 hour night Village Hotel in the evenings does not even have a latch. Sometimes, when a hotel is not found, a shop is laid at the farmer's home.

In this way, he ran more than 40 days in rural Hebei for more than 30 thousand kilometres.

After that, he opened a special store in more than 100 counties in Hebei, and successfully opened the Hebei rural market.

Many Zhejiang townships came to the wind and gathered here. A group of Zhejiang businessmen quickly formed in the local area.

Wang Shuguang said that Zhejiang merchants are a book that is difficult to read and endure.

Contact with Zhejiang businessmen, whether they are peddling small vendors on the side of the station or the general manager of a large group, they have a kind of spirit infecting you. This spirit is "independence, hardworking, dare to be first, and embrace development".

The formation of this spirit is related to their location and history.

Zhejiang people are mostly small, mostly hilly areas, backed by mountains and facing the sea. In the "seven mountains, two rivers and one fen field", Zhejiang people have developed a smart and generous character and have the sensitivity to do business.

Poor, is the earliest reason for Zhejiang people to go out and start a business.

In history, the basic living conditions of the people in Zhejiang are quite different from those in other areas.

"Poverty changes, poverty goes the world."

Therefore, in the 70s and 80s of last century, a large number of Zhejiang people went out to work.

At first, they did some of the most exhausting and piecemeal activities of cotton, leather shoes, leather shoes and buttons. After a period of arduous pioneering work, they completed the original accumulation needed for Zhejiang people to do business.

Zhejiang's most rapidly developing Taizhou and Wenzhou in recent years were the poorest parts of Zhejiang in the past.

Taking Wenzhou as an example, the Wenzhou people are quite independent and never "wait, rely on, or want". They only focus on the realization of their own behavior.

Perhaps the reason why the people in Wenzhou are facing the sea is that the people of the sea are broad-minded and active in thinking like the sea.

Holding together is a major feature of Zhejiang merchants.

Everywhere in the country, there are everywhere in Wenzhou.

Just like a monkey fishing for the moon, as soon as a Wenzhou man stands there, a group of Wenzhou people will soon settle down there.

There are countless "professional villages", "professional towns" and "professional counties" in Zhejiang.

A person who has an industry to taste the sweetness will drive his relatives and friends together, and then drive more people. Slowly, there may not be any leading enterprises in this area, but the "fist economy" has been formed.

Although there are plagiarism and imitation, in general, the accumulation of an industry is indeed driving the prosperity of more people, enabling more people to find opportunities for entrepreneurship.

In the market place, there are people from Zhejiang who are not satisfied with the current situation, persist in building a cosmopolitan family and create new businesses. [case] in 1990, Li Rulong, a businessman in Wenzhou, went to France to start a business with $20 thousand.

At that time, Li Rulong already had a company of scale and more than 400 square meters of luxurious residence. It was a successful person in many people's eyes, but he was not caught up in his progress by temporary success.

At that time France's free trade atmosphere and advanced business philosophy deeply attracted him, but after arriving in France, waiting for Lee Ru Long's life was not at all imagined.

The language barrier and illegal status had made him suffer all the hardships. He was cheated by Spain's about 200000 legal francs who made a hard job of collecting bags.

At this time, Li Rulong's aunt and two sons also arrived in France, unable to find work, 7 people living in 9 square meters of room difficult day.

When Zhejiang businessmen start their business, their goals are very clear. Everything can be done, but they can not be discouraged mentally.

It is the perseverance of the Wenzhou people that supports Li Rulong to stand up and go on.

Li Rulong's first Spanish word was "broken skin", and he made the stuff he did not want to make into his waist bag. His business was surprisingly good.

"Broken skin" became his "turning point of fortune".

Just when he took out the cost of his trip, he decided to do everything in his power to make the business bigger, but he was robbed by gangsters, and all his savings were ransacked.

Life goes on, Li Rulong can't wait to be depressed.

He saw the chance to enter a nice leather bag and found a production base. Every time he arrived, his shop was crowded. This time, Li Rulong completed the accumulation of tens of millions of yuan.

Today, Li Rulong's Spanish industry has changed from simple bag trade to comprehensive trade and investment. It has also entered Spain's pportation industry, established large-scale factories in Dongguan, China, established the first Chinese commodity wholesale market in Spain, and invested nearly 700 million yuan in real estate projects in China.

He holds the post of vice president of the European China Mutual Aid Association, the president of the Spanish Chinese business association, the chairman of the the Great Wall group, and the chairman of the Spanish Chinese business school.

Wang Shuguang said that only the birds could not fly to the place where there was no place for Zhejiang merchants to go, Zhejiang businessmen's footprints all over the world.

Entrepreneurship, everyone has opportunities, the key is whether you have the courage to seize it.

Li Rulong's miracle is not satisfied after success, but facing difficulties and bravely going abroad.

This is a common feature of Zhejiang merchants.

In Zhejiang, Zhejiang businessmen like Li Rulong are everywhere.

Where there is a market, there is a shadow of Zhejiang businessmen.

"Zhejiang businessmen are all family oriented, regardless of their age."

Wang Shuguang said that many people in Wenzhou leave home and go out for business at a very young age. Some youngsters from mountain areas have not even come out of the mountains, but they are not afraid.

Whether the river is north or south, or the other side of the ocean, a leg is lifted.

Wang Shuguang said that Zheshang's hands and feet were renowned for their diligence, and they could do anything if they could survive; wherever they had business, they could go anywhere.

They do everything possible to find the most valuable market.

It is precisely because of this commonality that Zhejiang businessmen became the largest business group in China.

According to the preliminary investigation of the Zhejiang Bureau of industry and commerce, there are about 3900000 businessmen in Zhejiang and about 1000000 overseas. At present, about 5 million of Zhejiang people are making fortune in five continents.

At present, there are nearly 80 market entities set up by Zhejiang people, with a registered capital of 200 billion yuan and a total investment of 600 billion yuan. There are 150 different types of chambers of Commerce and promotion organizations.

The private capital of Zhejiang is currently estimated to be about 870000000000 yuan.

From the perspective of value orientation, most people in Zhejiang regard business as their first choice in life development [case] Wang Shuguang said that one of his Zhejiang students went to the office after graduation in the late 80s of last century, but resigned after two years, and then went all the way to Europe.

When the student who had not met for several years came back to Hangzhou, he had become a big boss with a lot of money.

His student first went abroad to work in a restaurant in his hometown, and later he opened a small restaurant.

Later, he turned the small restaurant into a Chinese restaurant and a big restaurant.

Now, in the Spanish restaurant, he became a designated restaurant for local dignitaries.

In this way, he became a wealthy family.

Wang Shuguang said that in Zhejiang, after a few years away from home like this, the story of "big boss" has become so numerous.

Indeed, in order to start a business, young people in Zhejiang will spend all their savings on the road, and only want to run farther.

The old people in Zhejiang evaluate who their children are promising, and often see that he is not far away.

The so-called "go all over the mountains and rivers, eat all kinds of hardships, do a thousand words, do everything possible" to accurately summarize the characteristics of Zhejiang entrepreneurs.

Wang Shuguang said that "restlessness" is a characteristic of Zhejiang youth.

He met many young people who worked in the office, and at the beginning, quite a few of them were printed with the title of "manager" of family business.

That is to say, it is natural for these young people to sit at work and do business after work.

Later, many people changed their business cards to business cards.

This means that they have resigned from public office and become pure businessmen.

Over the past few years, more and more people have gone to business from Zhejiang to the mayor.

From this we can see that from the perspective of value orientation, most young people in Zhejiang are more willing to do business, and they regard business as their first choice in their life development.

Wang Shuguang said that the concept and culture of Zhejiang people created the soil for Zhejiang merchants to survive.

From the perspective of Zhejiang youth's personality, almost all the Zhejiang people's unique habits of freedom are very popular: they are very unaccustomed to working according to mechanical procedures. They are very unsuited to the relationship between classes. They do not understand why they don't do what they like to do, and do not care much about other people's arguments.

In their view, the business sea is the most free sea. Business is the best way to swim. Making money is a human instinct. Wealth is a symbol of success.

This distinctive personality has gradually become a regional commonality, that is to say, the accumulation of commercial culture formed in the history of Zhejiang has influenced the modern Zhejiang youth.

This group's conceptual consistency is far from being comparable to that of other young people, and this concept has become a treasure in itself.

The toll is tuition, the market is the school, and learning continues to be the driving force for Zhejiang businessmen [case] Zheng Xiukang, who is now the chairman of Kangnai shoes Group Co., Ltd., the leading enterprise in China's leather shoes industry.

In 1980, his official rank was deputy director general of Wenzhou general machinery plant.

At that time, he wanted to leave the state-owned enterprise and take a road of self employment.

So he made a bold choice: he worked as a apprentice in a leather shoe workshop until late at night.

In 45 days, he mastered all kinds of techniques for making shoes, then took out a few hundred yuan savings, recruited 8 workers, and started a leather workshop.

Since then, Zheng Xiukang has been away from the comfortable life of the deputy factory director and has chosen a hard road to start his own business.

In his entrepreneurial process, he regards every partner and competitor in the industry as a teacher, and learns from them with an open mind and learns from their success or failure.

Later, when his business just started to pick up, Zheng Xiukang's shoe factory was also implicated in the burning of Wenzhou shoes in Hangzhou.