On The First Visual Fabric Exhibition, Japanese Enterprises Are Developing Their European Market.

The fabric of "Made in Japan", which was sold by NIKKE company and the corner design, was welcomed after launch, and the value of Japanese fabrics was recognized in overseas market. In the February 2013 PREMIERE VISION, Japanese companies competed for morale to meet challenges. Strengthening Fabric At the same time, we should focus on improving the sense of design and strive to open up the European market.

　　 Just like natural synthetic fiber fabrics

The combination of synthetic fibers and natural fibers, like synthetic fibers that touch natural fibers, as well as natural fibers that have changed the expression after processing, give birth to a new fabric touch and appearance, and this technology is becoming a trend. In terms of synthetic fiber, from the material with light texture and steady appearance to the fabric that is rich in texture and similar to natural fiber, any material that explores new uses and presents new appearance forms has become an eye-catching product.

Women's clothing in Dongli. Men's wear The fabric business department has intensified the use of double sided knitted and extremely coarse acrylic AIRLISSIMO, emphasizing the texture and elasticity of fabrics. Komatsu's polyester fabric and 100% nylon fabric with natural material appearance have attracted much attention. JA FABRIC of Longding Nagoya company has introduced the tri pants knitted jacquard fabric, the Raschel warp knitted fabric for the coat, and so on. The fabric is full of texture and has good customer response. Woo Jen's fabric with flocking and foil printing effect is also recognized by the industry.

Current First visual fabric exhibition The number of Japanese exhibitors in sportswear fabrics has increased. For the first time, MORISHITA introduced luster super twist 100% cotton and double-sided high density process, and KANEMASA KNITTING's Indigo fine stripe jacquard fabric was welcomed. MINAMI, a favorite of men's and children's clothing buyers, has introduced the woolen fabric made from coarse yarns and a striped fabric with a mixture of raw yarn dyed.

　 Printing and lace fabrics are very popular.

The popularity of the printing trend has made the lovely Japanese print patterns popular with children's wear, women's wear and textile retail outlets. North high company said that even in the case of the yen's rise, the tourist market remained stable, and the overall market situation of printed fabrics was good. KOKKA, the first exhibitor, said the printed pattern fabrics attracted large audiences in front of the booth. KOKKA's flamingo, cat and dog animal patterns, water droplets and stripes are also popular.

The trend of lace will continue. SAKAE LACE's woolen Lewis lace is well received. This series has purplish red, jujube red, etc., emphasizing the deep flavor of the two-color process and new colors.

In the exhibition area with craftsmen skills, there are Super Organza fabrics of Tianchi synthetic fiber company, including new products such as gold and silver thread gradual change fabric, money cloth, crepe silk and so on.

In the indigo printing and dyeing area of textile design, the third exhibitors Easel brought the products which were considered to be a little exaggerated in Japan, and emphasized the concept of "harmony". MODA's MONT's metal yarn fabric, natural fabric with 100% linen, gold and silver thread, and flaxen processing ribbons and laces are welcomed by the SHINDO company. In addition, the demand for goods that can be used as waistbands has increased.