From "Made In Guangzhou" To "Guangzhou Design"

Reporters visited "exceptions" and found that more than ten brands of deep residences were gradually rooted in Guangzhou's clothing industry.

< p > Haizhuqu District, Guangzhou Xiaoyuan new village, at the end of a row of residential buildings, under the shading of the thick shade, is the headquarters of the "exceptional" dress that has recently come to the forefront.

For two consecutive days, the reporter visited many enterprises in Guangzhou, including "a" href= "http://www.91se91.com/news/index_z.asp" > dress less than /a. Guangzhou's clothing industry is developing rapidly from manufacturing processing to independent design and independent brand.

Although the "designer brand" like "exception" is still a few, brand awareness has been deeply rooted in the clothing industry.

Unlike China's past brand subcontracting abroad, China's booming market is attracting foreign designers to come.

Meanwhile, the shortage of excellent local a href= "http://www.91se91.com/news/index_h.asp" and designer < /a > limits the development of the industry to a certain extent.

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< p > < strong > "exception": never confirmed to the media rumors "/strong > < /p >

< p > despite many interviews in Xiaoyuan new village, it is hard for journalists to find the "exception" headquarters if they are not directed by the elder sister.

It is located at the end of a row of residential buildings, and outside the gate is a thick shade.

"I have been here for more than 10 years, and I have never known what it is," said Mrs. Yu.

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Last Friday, with the visit of President Xi Jinping and Mrs. Peng Liyuan to Russia, the "exceptions" immediately became popular throughout the country. Various rumors that Peng Liyuan's clothing bags from the day came from the brand.

Due to the large number of hits, the official website of the exception was even paralyzed.

This reporter through various channels contact "exception" boss Mao Jihong, learned that Mao Jihong has temporarily "hide", all interviews to Guangzhou headquarters colleagues to deal with.

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Tan Jiayi, media Commissioner of the "exception" brand management center, told this newspaper interview that "exceptions" have never confirmed rumors to any media since the beginning, and have not been confirmed by the government departments. P

"Thank you very much for your attention. We have never confirmed that Peng Liyuan's clothing bag is from our brand, maybe it is a conjecture that we have some similar products."

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< p > reporter also found that the official micro-blog of the Guangzhou quality supervision company recently issued a contact with the Guangzhou Clothing Co., Ltd., confirming that micro-blog has been deleted from its online clothing and handbag brand.

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< p > reporters see that although the appearance is low-key, but "exceptional" headquarters simple hall is full of design sense.

Tan Jiayi pointed to the hook on the ceiling, which is not only the lobby and reception desk, but also often changes to T station, holding the < a href= "http://www.91se91.com/news/index_s.asp" > dress < /a > new product conference.

The headquarters of the "exception" has been rooted in Xiaoyuan new village for more than 10 years. Earlier, the works of two designers of Mao Jihong and Marco were also designed around the world.

"At that time, the two designers had not yet created their own brands, but only put the designed garments in the shop for consignment."

Statistics show that the "exception" was created in 1996 by Mao Jihong and mark, the first designer brand in China, and the latter created another brand in 2006.

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< p > now, the "exception" has more than 90 stores in the whole country, and Beijing and Shanghai have set up branches, and the production base has also moved to Zhuhai.

But the headquarters is always located in this residential area of Haizhuqu District, which is not far from the headquarters. It is the brand's women's clothing design and research center. It is the real heart of the brand.

"Mr. Mao is very fond of the breath of life and the feeling of trees and lush, and is not willing to leave."

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< p > < strong > status: from "made in Guangzhou" to "Guangzhou design" < /strong > < /p >.

< p > over the past few days, a number of media reports have reported that the costumes of the first visit by President Xi Jinping and his wife are all domestic brands, which not only caused widespread concern at home and abroad, but also led to the continued popularity of clothing stocks and led the A share market. Recently, a number of clothing stocks have closed down, bringing direct benefits to the domestic garment industry.

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< p > under the Canton Tower, the T.I.T creative park is famous for its clothing originality. A large number of excellent clothing enterprises and famous designers are gathered here.

Wu Guofeng, manager of marketing department of Creative Park, said that the strong effect of the "exceptions" recently made the colleagues feel very happy and encouraged the domestic clothing brands, especially the local brands in Guangzhou.

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< p > a lot of people's understanding of Guangzhou's clothing industry still stays in "Guangzhou manufacturing". Here is the largest cloth accessories market in China, and there are countless garment factories.

In fact, in recent years, the clothing enterprises that independently design their own brands have sprung up like mushrooms and are pforming to "Guangzhou design". Brand awareness has been gradually rooted in Guangzhou's clothing industry.

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< p > Guangzhou Qin Yi Fashion Co., Ltd., located in T.I.T creative garden, specializes in designing Tang suit and Chinese tunic suit.

"Apart from the national characteristics of selection and tailoring, we also added calligraphy, totem, and even related elements to the book of changes." Ruan Ming, general manager, said that despite its high price, its clothing was very popular in the middle-aged men's market in China.

He believes that the core competitiveness of domestic independent clothing brands is "cultural flavor and local characteristics".

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< p > "Mu Guo Mu Mu" is one of the few "tide cards" in China.

R & D Manager Chen De Yuan is busy with the upcoming new product launches, which are different from traditional costumes. Their annual orders will be up to six seasons, which is a great test for designers.

"We have more than 80 designers at present, but not enough."

Chen Deyuan said, "Mu Guo Mu Mu" moved from Beijing to Guangzhou ten years ago, that is, the vitality of Guangzhou.

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< p > < strong > short board: lack of excellent local fashion designer < /strong > < /p >

< p > Shen Hongyuan is the chief designer of Shendong Hao clothing company. He believes that the main constraint on the development of local clothing brands is the lack of more excellent designers.

"We often can not find good design personnel, some years ago some brand copy of the practice, also damaged the healthy development of the domestic clothing industry."

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< p > he believes that compared with foreign countries, the cultivation of aesthetic education in China is not up to date. The design talents come mainly from a few colleges and universities, and can not keep up with the development of the market.

Lack of young designers and mutual plagiarism form a vicious circle.

Because of lack of talent, some domestic brands even turn their target to foreign fashion designers.

"Because of China's huge market and the shrinking of its domestic market, many young designers from Europe and America are willing to come to China."

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< p > last year, the Guangzhou T.I.T Creative Park held the first international original designer competition to attract foreign outstanding young designers to develop in China.

Wu Guofeng said frankly that this is a direction of development.

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