Zippo American Style Series Men'S Debut In China Market

< p > Zippo manufacturing company formally launched the new apparel product line at the twenty-first China International a target= "_blank" href= "http://www.91se91.com/" > "/a" a target= "_blank", "_blank", "clothing" and "fair" exposition. At the same time, China became the first international market that could see the elegant style of Beijing.

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The appearance of < p > Zippo < a href= "http://www.91se91.com/news/index_f.asp" > dress > /a > at the costumes fair marks the first step of the world's famous brand of lighter brand to enter the Chinese apparel industry.

In 2011, Zippo's sales in China increased by 52%, making China the second largest market for Zippo windbreak lighters.

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< p > grandson of the late founder of Zippo George G. Blasdell, chairman of the board of directors of Zippo lighters manufacturing company, Mr. George Duke, the brand's current business owner, said: "we are very excited to be able to introduce our new men's clothing series in China.

We will pay attention to details as high quality lighters and invest in apparel products line. We will always follow Zippo's brand value.

We believe this series will be loved by millions of Chinese consumers and fans. "

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The lifestyle products of < p > Zippo appeared in China as early as 1995, marking the first official entry into the Chinese market of the company's lifestyle products.

In 2013, the apparel series launched in the vibrant Chinese market has become a new milestone in the Zippo brand.

Like the millions of lighter products sold by the Zippo, the sales network has been widely covered by all provinces and major cities in mainland China.

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< p > "our goal is to open 50 retail outlets in China before the end of 2015," said Mark Paup, vice president of sales and marketing at Zippo.

"In order to achieve success, we will make extensive use of a wide range of brand awareness and reputation, combined with the American style" a href= "http://www.91se91.com/news/index_f.asp" dress classic "/a", durable and trustworthy characteristics, to win this new subdivision market.

Our goal is to look at the first tier cities and focus on the development of the two or three tier cities.

In our target cities, consumers have a stronger demand for high quality clothing. "

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For more than 80 years, Zippo has been committed to providing consumers with classic, durable and trustworthy products for more than 80 years.

Zippo has a long history of brand heritage and will continue to launch a new American style clothing and accessories series in China.

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